{"id":45048,"date":"2022-07-20T12:00:36","date_gmt":"2022-07-20T19:00:36","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/10-types-of-email-marketing-campaigns-you-should-use\/"},"modified":"2024-05-21T11:32:05","modified_gmt":"2024-05-21T18:32:05","slug":"types-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/types-email-marketing-campaigns\/","title":{"rendered":"10 Types of Email Marketing Campaigns You Should Use"},"content":{"rendered":"\t\t
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Email marketing is an integral part of any digital marketing strategy. It can help you generate heaps of engagements, leads, and sales without spending boatloads of cash. Sadly, not all email marketing campaigns are equal. Some campaigns get very little to no engagements, let alone sales.<\/p>

To help you get the biggest bang for your marketing buck, we\u2019ll share ten types of tried and tested email marketing campaign ideas.<\/p>

\"What<\/p>

What is an email marketing campaign?<\/h2>

An email marketing campaign is a sequence of emails (or a single email) carefully planned to accomplish a marketing goal. You can use it to promote products, improve brand awareness, share content, collect feedback, and move leads down the sales funnel. Some email marketing campaigns are scheduled to\u00a0drip-feed<\/a>\u00a0automatically, while some email campaigns are sent manually.<\/p>

\"Benefits<\/p>

Benefits of an email marketing campaign<\/h2>

Here are some key benefits of email marketing campaigns:<\/p>

1. Increase your sales<\/h3>

Run email marketing campaigns to target people who opted in to receive your email newsletters.<\/p>

They are more likely to take action on your offers since they already know about your company.<\/p>

According to statistics, up to\u00a048% of customers<\/a>\u00a0purchase online or in-store after receiving a commercial email. 22% of these customers prefer to shop online, whereas only 6% shop exclusively in-store or via phone.\u00a0A survey also revealed that email marketing campaigns have an ROI of\u00a0$36 for every $1 spent<\/a>.<\/p>

The most profitable industries for email are retail, advertising, and PR, and they all enjoy an ROI of over 40:1.<\/p>

\"\"<\/p>

Image Source: Litmus.com<\/em><\/p>

2. You don\u2019t need to invest a fortune<\/h3>

You don’t need to spend a wad of cash to use email marketing tools.<\/p>

Most email marketing platforms don’t charge more than $100 monthly.<\/p>

Some\u00a0email marketing tools<\/a>\u00a0even offer a free plan which supports a limited number of contacts or emails per month.<\/p>

Also, you don\u2019t need to hire professional email designers since most platforms have professional-looking, customizable email templates.<\/p>

3. Regular emails maintain and grow brand awareness<\/h3>

Those who aren’t ready to purchase tend to subscribe to a brand\u2019s email newsletter.\u00a0You can keep your brand top-of-mind by sending email messages until your list is ready to buy.<\/p>

Studies show that\u00a060% of consumers subscribe<\/a>\u00a0to mailing lists to get better deals\u2014much higher than the 20% who follow on social media to get special offers.<\/p>

\"\"<\/p>

Image Source: OptinMonster.com<\/em><\/p>

4. Emails alert mobile users<\/h3>

Most email users check their inboxes on their mobile devices, which they carry everywhere.<\/p>

Email apps also send audible and visible notifications to users whenever they get a new message. This improves the open and click-through rates of email marketing campaigns.<\/p>

Statistics show that 47.22% of email conversions come from smartphones. That doesn\u2019t include tablet conversions, which account for another 18.52%.<\/p>

\"\"<\/p>

Image Source: MarketingProfs.com<\/em><\/p>

5. Email campaigns let you send hyper-targeted content<\/h3>

Modern email marketing platforms have robust list segmentation features.<\/p>

You can sort subscribers based on demographics, interests, previous interactions with your brand, and many more variables.<\/p>

Advanced targeting lets you tailor email marketing campaigns to your audience\u2019s needs and content preferences to get better results.<\/p>

10 types of email marketing campaigns you should try today<\/h2>

To reap the full benefits of email marketing, you need to send the right campaigns that align with your brand\u2019s marketing goals.\u00a0Here are ten proven types of email marketing campaigns you should explore:<\/p>

1. Welcome email campaigns<\/h3>

Welcome emails are sent automatically when someone subscribes to your email list or purchases a product.<\/p>

These emails tell recipients what to expect from further emails and provide links to useful information about the brand and the product.<\/p>

Welcome emails can also include videos, infographics, and downloadable resources. They entice the audience to take action or check out more of the brand\u2019s content.<\/p>

Below is an example of a simple welcome email by Toggl.com:<\/p>

\"\"<\/p>

Image Source: Welcome email from Toggl.com<\/em><\/p>

2. Customer onboarding campaigns<\/h3>

Customer onboarding campaigns help customers or subscribers learn more about your product.<\/p>

Unlike one-off welcome emails, customer onboarding campaigns are drip-fed to subscribers.<\/p>

The initial onboarding email may contain tips, FAQs, and links to valuable resources. Afterward, recipients receive emails with advanced tips and new goals to help them use the product better.<\/p>

Here’s an example of the first onboarding email from Later which introduces the goal of adding a social profile.<\/p>

\"\"<\/p>

Image Source: Onboarding email from Later.com<\/em><\/p>

After completing the previous goal, their following onboarding email discusses other, more advanced features, such as scheduling, using the visual Instagram planner, setting up a bio link, etc.<\/p>

\"\"<\/p>

Image Source: Onboarding email from Later.com<\/em><\/p>

3. Pre-launch campaigns<\/h3>

Pre-launch email campaigns generate buzz around a product or service before its release. They use various promotion strategies, like contests, freebies, and exclusive offers.<\/p>

Pre-launch campaigns highlight the benefit of purchasing early to drum up more sales.<\/p>

For example, Profit Copilot\u2019s pre-launch campaign emphasized that its coaching program has limited seats.<\/p>

\"\"<\/p>

Image Source: Pre-launch campaign from ProfitCopilot.com<\/em><\/p>

The email campaigns also promote relevant resources, like guides, eBooks, and checklists. These will help customers use and understand your product better.<\/p>

4. Product launch email campaigns<\/h3>

Product launch campaigns focus on sales.<\/p>

It is upfront and packed with psychological triggers that entice readers to click the “Buy Now” button and take action on your offer.<\/p>

Mention your product\u2019s name and add a CTA towards the beginning of the email to give your readers a glimpse of what’s ahead, and an opportunity to buy your product easily should they decide to.<\/p>

\"\"<\/p>

Image Source: Product launch email from FoxGR.com<\/em><\/p>

Remember, most subscribers already know about your product or service if you used a pre-launch campaign. But there may be subscribers who missed some emails.<\/p>

Get them up to speed with a recap of the product\u2019s highlights and features in your launch email.<\/p>

5. Post-launch campaigns<\/h3>

Post-launch email campaigns are perfect for giving your customers the best after-sales experience.<\/p>

These can overlap with other email marketing campaigns depending on your goals.\u00a0One example is Instapage\u2019s email requesting users to rate their experience.<\/p>

\"\"<\/p>

Image Source: Post-launch email from Instapage.com<\/em><\/p>

Post-launch emails can also invite customers to join a community, link to a product development roadmap, and share advanced tips.<\/p>

6. Survey email campaign<\/h3>

Extract valuable feedback from your customers by sending survey request emails.<\/p>

Similar to post-launch feedback requests, these campaigns allow customers to share product ratings. One key difference is survey email campaigns don’t necessarily come after product launches. You can send them at any time.<\/p>

Survey emails sometimes offer incentives, like discount codes and gift cards, to encourage participation.<\/p>

They can also contain links to a separate survey form, like Thinkific\u2019s strategy below:<\/p>

\"\"<\/p>

Image Source: Survey email campaign from Thinkific.com<\/em><\/p>

7. Getting-to-know-you campaign<\/h3>

A Getting-To-Know-You or GTKY campaign is an advanced strategy for bloggers and experts that sell infomercial products. It is a drip campaign\u00a0built around four emails<\/a>:<\/p>