{"id":45036,"date":"2022-08-03T12:00:36","date_gmt":"2022-08-03T19:00:36","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/5-proven-ways-to-improve-your-email-open-rates\/"},"modified":"2023-06-17T15:56:33","modified_gmt":"2023-06-17T22:56:33","slug":"5-proven-ways-to-improve-your-email-open-rates","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/5-proven-ways-to-improve-your-email-open-rates\/","title":{"rendered":"5 Proven Ways to Improve Your Email Open Rates"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\n\r\n\n\n\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

You\u2019ve crafted a sharp email letting your customer know about something they are likely to be excited about. You\u2019ve sent it, but you didn\u2019t get the results you anticipated? Your open rate could be to blame, and while it\u2019s just one of many factors in email marketing campaign success, it may be the most foundational.<\/p>\n

\"Why<\/p>\n

Why are open rates important?<\/h2>\n

Quite simply, an unopened email is an unread email, and an unread email is one that\u2019s not selling your goods or services. The first step in getting any email subscribe to take action, whether it\u2019s to learn more about a product or even buy it, is to get them to hear your message. Open rates matter because they represent the number of messages that are getting out there. There\u2019s no sense in creating an email newsletter<\/a> that no one is going to read.<\/p>\n

What\u2019s the average open rate for email marketing?<\/h2>\n

There\u2019s no single rate that\u2019s appropriate for all companies or organizations to shoot for. The average open and click-through rates for email marketing depend largely on the industry. Mailchimp<\/a> finds that the average open rate for all industry types is 21.33%. Some industries, such as daily deals (15.06%) and vitamins (15.03%), have overall lower open rates than industries like government (28.77%).<\/p>\n

\"How<\/p>\n

How to improve the open rates of your emails<\/h2>\n

Want a higher open rate? You don’t need to be a marketing guru to make it happen. Start with the following email marketing best practices<\/a>:<\/p>\n

1. Use a double opt-in<\/h3>\n

A common cause of a low open rate is a disengaged subscriber list. This can happen when someone signs up for a promotion or single event but isn\u2019t really interested in staying on for the long haul. A double opt-in strategy<\/a> requires your subscribers to sign up, then click on a confirmation email to start receiving your emails.<\/p>\n

Could you possibly lose some subscribers between the two opt-in parts? Absolutely. But those most likely to engage with your emails will complete both steps, giving you a more active subscriber base.<\/p>\n

2. Clean your list<\/h3>\n

How long has it been since you culled your list of bounced email addresses and those that haven\u2019t opened a message in a long, long time? If you haven\u2019t done it in a while, make it a priority. Getting rid of this dead weight will give you two immediate benefits:<\/p>\n