{"id":45035,"date":"2022-08-04T12:00:33","date_gmt":"2022-08-04T19:00:33","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/40-awesome-ctas-that-will-increase-conversions\/"},"modified":"2025-07-03T16:00:03","modified_gmt":"2025-07-03T23:00:03","slug":"40-awesome-ctas-that-will-increase-conversions","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/40-awesome-ctas-that-will-increase-conversions\/","title":{"rendered":"40 Awesome CTAs That Will Increase Conversions"},"content":{"rendered":"

Sometimes looking at exemplary CTA examples is all it takes to inspire your own persuasive calls to action.<\/p>\n

Whether it\u2019s driving purchases, newsletter subscriptions<\/a>, ebook downloads, or free trial signups, the ultimate goal of any marketing copy is to convert.<\/p>\n

While persuasive copy and enticing offers will do the trick, you also need a compelling call to action to seal the deal. That\u2019s why we decided to share a list of some awesome CTA examples to help you get those clicks.<\/p>\n

\"What<\/p>\n

What is a call to action?<\/h2>\n

A call to action (CTA) or call for action refers to the prompt that invites the audience to take a desired action, such as buying something, downloading something, or signing up for a newsletter. You can find it on a webpage, ad, or even a piece of content.<\/p>\n

What is a call to action in writing?<\/h3>\n

In writing, a call to action is a piece of copy or a statement that tells the audience what to do. A\u00a0well-written CTA<\/a>\u00a0is persuasive enough to inspire the audience to take the desired action. It typically includes\u00a0transaction keywords<\/a>\u00a0such as \u201cbuy\u201d or \u201cdiscount\u201d to target people who are on the verge of converting. As such, it has the power to drive conversions and subsequently boost your bottom line.<\/p>\n

What is a call to action in marketing?<\/h3>\n

In marketing, a call to action\u00a0prompts the audience to take action<\/a>\u00a0that ultimately helps you achieve your campaign goal. It involves strategic placement and design, as well as powerful copy that aligns with your campaign.<\/p>\n

40 CTA examples to inspire you<\/h2>\n

A strong call to action can help you get more leads, email subscribers, and sales. Check out the 40 great call-to-action examples below.<\/p>\n

1.\u00a0Aesop<\/a>\u00a0\u2013 Discover supportive skincare<\/h3>\n

\"CTA<\/p>\n

Aesop is a vegan and sustainable brand that takes an informed approach to skin care. By inviting the audience to \u201cdiscover supportive skin care,\u201d it offers a promise that Aesop\u2019s products will support their unique skin needs.<\/p>\n

2.\u00a0BarkBox<\/a>\u00a0\u2013 Claim offer<\/h3>\n

\"\"<\/p>\n

Simple and straightforward, this call to action keeps it brief by encouraging the audience to claim their offer. It clearly highlights how there\u2019s a reward (the offer) waiting for them if they take that action.<\/p>\n

3.\u00a0Bazaarvoice<\/a>\u00a0\u2013 Calculate your ROI<\/h3>\n

\"\"<\/p>\n

This call to action tells the audience what action they can take even if they\u2019re not ready to start using Bazaarvoice. By encouraging people to calculate their ROI on user-generated content, the brand is slowly establishing the value of their product.<\/p>\n

4.\u00a0BigCommerce<\/a>\u00a0\u2013 Let\u2019s go!<\/h3>\n

\"\"<\/p>\n

Speaking of simple CTA examples, BigCommerce keeps it short yet exciting with this call to action. By using \u201clet\u2019s,\u201d the brand implies they\u2019re with the customer on their journey.<\/p>\n

5.\u00a0BUXOM<\/a>\u00a0\u2013 Find your shade<\/h3>\n

\"Buxom<\/p>\n

This CTA encourages customers to start using BUXOM lip products by finding their shade. It speaks for the brand\u2019s expansive shade options and how there\u2019s a perfect shade for everyone.<\/p>\n

6.\u00a0Cisco<\/a>\u00a0\u2013 Explore hybrid work<\/h3>\n

\"\"<\/p>\n

Cisco tries to promote their various hybrid work solutions by inviting the audience to \u201cexplore hybrid work.\u201d It\u2019s simple and straightforward with just the right dose of enticing.<\/p>\n

7.\u00a0ClearVoice<\/a>\u00a0\u2013 Start my content plan<\/h3>\n

\"\"<\/p>\n

We made it on our own list \u2014 not because we\u2019re biased but because of this winning call to action. It puts the focus on the audience and states exactly what they get when they click on the button: a content plan.<\/p>\n

8.\u00a0Constant Contact<\/a>\u00a0\u2013 Start your free month<\/h3>\n

\"constant<\/p>\n

This call to action explicitly highlights what people are signing up for. It uses a power word like \u201cfree\u201d to make the offer more enticing.<\/p>\n

9.\u00a0Dame<\/a>\u00a0\u2013 Apply discount<\/h3>\n

\"\"<\/p>\n

Who doesn\u2019t love discounts? Dame taps into this desire with a call to action that focuses on the discount factor.<\/p>\n

10.\u00a0Disruptive Advertising<\/a>\u00a0\u2013 Get audit<\/h3>\n

\"\"<\/p>\n

Disruptive Advertising establishes the value of an audit by highlighting the amount of wasted ad spend. They then follow with a call to action, inviting people to get an audit.<\/p>\n

11.\u00a0Everflow<\/a>\u00a0\u2013 See in action<\/h3>\n

\"everflow<\/p>\n

For visitors who aren\u2019t yet ready to book a demo, Everflow gives the option to see the platform in action. It\u2019s authoritative and direct, in addition to using action words like \u201csee.\u201d<\/p>\n

12.\u00a0Fenty Beauty<\/a>\u00a0\u2013 Don\u2019t Miss Out<\/h3>\n

\"\"<\/p>\n

Fenty Beauty includes a call to action that matches the copy. They imply that the product sells out fast and then encourage shoppers to not \u201cmiss out\u201d on a chance to buy it.<\/p>\n

13.\u00a0Fenty Beauty<\/a>\u00a0\u2013 Swipe Right<\/h3>\n

\"\"<\/p>\n

Fenty Beauty makes another appearance with a creative CTA that aligns with the promo copy. The copy promotes a combo of two products and calls it \u201cCouple Goalz,\u201d then they follow up by encouraging shoppers to \u201cswipe right.\u201d<\/p>\n

14.\u00a0Glossier<\/a>\u00a0\u2013 Get glowing<\/h3>\n

\"\"<\/p>\n

Like Fenty, Glossier matches their CTA to the product they\u2019re promoting. They encourage customers to \u201cget glowing\u201d by getting a free Futuredew\u2014a product for dewy, all-day glow.<\/p>\n

15.\u00a0Hawthorne<\/a>\u00a0\u2013 Get yours<\/h3>\n

\"\"<\/p>\n

Hawthorne promotes their tailored personal care products by inviting people to get products as unique as they are. The use of \u201cyours\u201d gives an implication of the products being personal to the customer.<\/p>\n

16.\u00a0Hersheypark<\/a>\u00a0\u2013 Yes, I want a free ticket<\/h3>\n

\"hersheypark<\/p>\n

Hersheypark uses power words like \u201cfree\u201d and capitalizes it in this CTA so the main focus can be on the promise of a free ticket.<\/p>\n

17.\u00a0Hootsuite<\/a>\u00a0\u2013 Start your free 30-day trial<\/h3>\n

\"\"<\/p>\n

Hootsuite gets very specific with this CTA, clearly highlighting the benefits\u2014it\u2019s free, and it lasts for 30 whole days. This minimizes the risk of confusion while showing the audience exactly what they can get.<\/p>\n

18.\u00a0Laura Mercier<\/a>\u00a0\u2013 Yes please<\/h3>\n

\"\"<\/p>\n

Next up on our list of CTA examples is this enticing promo offer. This Laura Mercier CTA is an answer to the question of whether you want 15 percent off on your first order. It\u2019s short and sweet while directly aligning with the rest of the copy.<\/p>\n

19.\u00a0Loomly<\/a>\u00a0\u2013 See the features they love<\/h3>\n

\"\"<\/p>\n

Loomly brings social proof into the game by highlighting the biggest brand names they\u2019ve worked with. They then write a call to action inviting the audience to see the Loomly features these brands love.<\/p>\n

20.\u00a0Lumin<\/a>\u00a0\u2013 Build your routine<\/h3>\n

\"lumin<\/p>\n

Lumin invites shoppers to start building their routines. Words like \u201cbuild\u201d establish the power customers have over their own skincare routine.<\/p>\n

21.\u00a0Make a Living Writing<\/a>\u00a0\u2013 Find my time<\/h3>\n

\"\"<\/p>\n

This CTA encourages freelancers to find a time that works for them. It gives the implication there\u2019s flexibility to accommodate their schedule.<\/p>\n

22.\u00a0Marine Layer<\/a>\u00a0\u2013 Get your butt in these<\/h3>\n

\"\"<\/p>\n

CTA examples can be funny, and this humorous take proves it. Marine Layer keeps it fun and down to earth with this call to action. In addition to being actionable, this CTA aligns with the brand\u2019s casual and friendly personality.<\/p>\n

23.\u00a0Missinglettr<\/a>\u00a0\u2013 Start growing my brand<\/h3>\n

\"\"<\/p>\n

This call to action explicitly states the benefit that customers can enjoy\u2014growing their brand, which could compel them to take the desired action.<\/p>\n

24.\u00a0Moosend<\/a>\u00a0\u2013 Get started for free<\/h3>\n

\"\"<\/p>\n

This CTA is simple and straight to the point. It also makes use of power words like \u201cfree,\u201d along with action phrases like \u201cget started\u201d for a compelling invitation.<\/p>\n

25.\u00a0NordVPN<\/a>\u00a0\u2013 Choose your plan<\/h3>\n

\"nordvpn<\/p>\n

For this call to action, NordVPN establishes that there are different plans to choose from. This could encourage many visitors to explore the different plans before they\u2019re ready for a final decision.<\/p>\n

26.\u00a0Pact<\/a>\u00a0\u2013 Gimme 20% off<\/h3>\n

\"\"<\/p>\n

Pact keeps their CTA casual and conversational to relate to their audience. They also specifically highlight the offer (20 percent off) to make it even more compelling.<\/p>\n

27.\u00a0PupBox<\/a>\u00a0\u2013 Go fetch your box<\/h3>\n

\"\"<\/p>\n

CTA examples can be adorable and compelling. This call-to-action copy uses words like \u201cfetch,\u201d speaking to a community of dog parents. Plus, it\u2019s actionable and direct, which adds to the appeal.<\/p>\n

28.\u00a0Refersion<\/a>\u00a0\u2013 Try free for 14 days<\/h3>\n

\"refersion<\/p>\n

Like the Hootsuite example above, this CTA clearly highlights the offer (try free) and the length of the offer (14 days).<\/p>\n

29.\u00a0Revolve<\/a>\u00a0\u2013 Get my coupon<\/h3>\n

\"\"<\/p>\n

In this call to action, Revolve focuses on the reward in store i.e., a coupon for 10 percent off. This gives shoppers a reason to subscribe to their newsletter.<\/p>\n

30.\u00a0Scotch Porter<\/a>\u00a0\u2013 Unlock 20% off<\/h3>\n

\"\"<\/p>\n

Besides highlighting the reward, this CTA from Scotch Porter uses curiosity words like \u201cunlock\u201d to make the offer even more enticing.<\/p>\n

31.\u00a0Semrush<\/a>\u00a0\u2013 Try SEO toolkit<\/h3>\n

\"semrush<\/p>\n

In this CTA, Semrush offers an SEO toolkit their audience can try before they\u2019re fully convinced of the platform\u2019s value.<\/p>\n

32. Brevo<\/a>\u00a0\u2013 Take a free test drive!<\/h3>\n

\"\"<\/p>\n

Sendinblue keeps things fun by inviting the audience to take a free test drive (read: a free trial). Similarly, you can get creative by playing around with different call-to-action synonyms.<\/p>\n

33.\u00a0ShipBob<\/a>\u00a0\u2013 Unlock 2-day shipping<\/h3>\n

\"\"<\/p>\n

In this CTA, ShipBob highlights the benefit (two-day shipping) and uses power words like \u201cunlock\u201d to make a persuasive offer.<\/p>\n

34.\u00a0Smile.io<\/a>\u00a0\u2013 Start building customer loyalty<\/h3>\n

\"smile.io<\/p>\n

This call to action is compelling because it focuses on the benefit of using Smile.io\u2014building customer loyalty.<\/p>\n

35.\u00a0Sol de Janeiro<\/a>\u00a0\u2013 Activate offer<\/h3>\n

\"\"<\/p>\n

Next up on our CTA examples list is one that shows you how to build your email list. Sol de Janeiro invites shoppers to \u201cactivate\u201d their offer of 10% off, giving people a good reason to sign up for the newsletter.<\/p>\n

36.\u00a0Third Love<\/a>\u00a0\u2013 Find my fit<\/h3>\n

\"\"<\/p>\n

This CTA capitalizes on the desire to find a perfect-fitting pair of bras and entices the audience to find their fit.<\/p>\n

37.\u00a0Tribe<\/a>\u00a0\u2013 Create your tribe<\/h3>\n

\"\"<\/p>\n

Tribe makes a compelling case for their platform by encouraging businesses to create their tribe, focusing on the platform\u2019s ability to engage communities.<\/p>\n

38.\u00a0Unbounce<\/a>\u00a0\u2013 Build landing pages<\/h3>\n

\"\"<\/p>\n

In this CTA example, Unbounce focuses exactly on what the platform can do… build landing pages.<\/p>\n

39.\u00a0Webflow<\/a>\u00a0\u2013 Start building<\/h3>\n

\"\"<\/p>\n

Webflow also focuses on the ability to get websites without the dev time, encouraging people to \u201cstart building\u201d immediately.<\/p>\n

40.\u00a0WebFX<\/a>\u00a0\u2013 Claim free proposal<\/h3>\n

\"\"<\/p>\n

WebFX makes their call to action more enticing by using power words like \u201cfree\u201d and inviting visitors to \u201cclaim\u201d the offer.<\/p>\n

Ready to drive action?<\/h2>\n

We hope this list of CTA examples has inspired you. If you want more conversions, you need a convincing call to action to complement the rest of your copy. Make sure you work with high-quality writers<\/a>\u00a0who can bring out your brand voice and write CTA copy that drives clicks and conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Need help crafting persuasive CTA copy for your marketing campaign? Check out these 40 awesome call-to-action examples to get inspired.<\/p>\n","protected":false},"author":188,"featured_media":56332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[137,139,138],"ppma_author":[301],"class_list":["post-45035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-content-creation","tag-content-marketing-strategy"],"acf":[],"yoast_head":"\nCTA Examples: 40 Call-to-Action Examples to Inspire You<\/title>\n<meta name=\"description\" content=\"Need help crafting persuasive call-to-action copy for your marketing campaign? 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