{"id":45023,"date":"2022-08-17T12:00:14","date_gmt":"2022-08-17T19:00:14","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/the-6-types-of-content-you-should-outsource\/"},"modified":"2025-04-23T07:56:45","modified_gmt":"2025-04-23T14:56:45","slug":"the-6-types-of-content-you-should-outsource","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/the-6-types-of-content-you-should-outsource\/","title":{"rendered":"The 6 Types of Content You Should Outsource"},"content":{"rendered":"<p>High-quality content is a top-ranking factor for Google. And it\u2019s fair to say there&#8217;s no brand at the top of its industry that doesn\u2019t have exceptional content.<\/p>\n<p>The best ones \u2014 every single one \u2014 regularly publish a trove of helpful, entertaining, unique content that helps their target audiences solve their problems and live better lives.<\/p>\n<p>But you already know content marketing works because here you are. The question isn\u2019t whether to do it, but rather, how do you find the writing talent you need? Should you outsource your content creation? Are there content outsourcing services to help manage the process? What IS the process?<\/p>\n<p>Help is here. Learn the benefits of\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/outsource-blog-content\/\">outsourcing content development<\/a>\u00a0and which types of content to outsource.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Why-Outsource-Content.png\" alt=\"Why should you outsource content creation?\" width=\"820\" height=\"320\" \/><\/p>\n<h2>Why should you outsource content creation?<\/h2>\n<p>The case for outsourcing is excellent. Take a look:<\/p>\n<h3>1. It\u2019s less expensive than hiring an in-house writer<\/h3>\n<p>This one is a no-brainer. With all things equal, it will always be more affordable to outsource your content creation than hiring a staff writer. Promise.<\/p>\n<p>The median annual salary for writers in May 2021 was $69,510, according to the\u00a0<a href=\"https:\/\/www.bls.gov\/ooh\/media-and-communication\/writers-and-authors.htm\" target=\"_blank\" rel=\"noopener\">U.S. Bureau of Labor Statistics<\/a>. Of course, this doesn\u2019t take into consideration the costs of:<\/p>\n<ul>\n<li>The candidate search, onboarding, and training<\/li>\n<li>Benefits \u2014 in 2020, the average annual employer contribution for one worker\u2019s health insurance was $15,574,\u00a0<a href=\"https:\/\/www.zippia.com\/advice\/average-cost-of-employer-sponsored-health-insurance\/\" target=\"_blank\" rel=\"noopener\">Zippia<\/a>\u00a0reports<\/li>\n<li>Taxes on their wages, worker\u2019s compensation insurance, and Social Security contributions<\/li>\n<\/ul>\n<p>There are additional considerations, too. Hiring someone who is a good fit for your company culture is important, no matter the role. And, of course, your hire could decide to move on at any point, and you have to start the process all over again. It\u2019s less expensive to outsource.<\/p>\n<h3>2. It\u2019s faster and more efficient<\/h3>\n<p>When you outsource content, you can produce content at scale. You can hire more writers as you need them and pull back when it\u2019s light. It frees up your time and that of your colleagues, too. How many first-draft deadlines have you missed when you promised to write for the company blog?<\/p>\n<p>By outsourcing your content writing to a steady team of freelancers, you receive consistent, high-quality content created by people who aren\u2019t trying to squeeze it in with 100 other marketing duties. This steady flow of reliable content is the cornerstone of all content marketing campaigns.<\/p>\n<h3>3. You get more SEO bang<\/h3>\n<p>When you keep content creation in-house, you\u2019re at the mercy of the SEO skills of whoever got tapped to write for the company blog. If your writer isn\u2019t going to perform keyword research or doesn\u2019t know how to optimize copy for search and user experience, there\u2019s little point to posting it at all.<\/p>\n<p>Of course, you could hire someone to edit and optimize it, do it yourself, or see if anyone else has time to do it. Or you could just hire an experienced SEO content writer in the first place.<\/p>\n<h3>4. You can hire subject matter experts for different topics<\/h3>\n<p>Outsourcing content is great when you need a variety of SMEs. One in-house writer likely won\u2019t have deep knowledge of a number of topics, but you can readily find a niche writer when working with a\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">managed content services provider<\/a>. Freelancers can fill knowledge gaps and help your in-house team.<img decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/What-Not-To-Do-Content.png\" alt=\"When shouldn\u2019t you outsource your content?\" width=\"820\" height=\"290\" \/><\/p>\n<h2>When shouldn\u2019t you outsource your content?<\/h2>\n<p>There are times when a freelancer is not your best bet. Keep content creation in-house when:<\/p>\n<ul>\n<li><strong>You\u2019re dealing with sensitive information.\u00a0<\/strong>This might be information related to your competitive advantage or the personal identifiable information of your customers. If it requires access to this information, keep it in-house.<\/li>\n<li><strong>You want more in-house employees.\u00a0<\/strong>There\u2019s a certain camaraderie and loyalty among full-time employees that contributes to the greater company culture and ultimately, success. If you\u2019re in growth mode and it makes good business sense, you may wish to develop in-house writing talent.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Which-Content-Outsource.png\" alt=\"Which types of content should you outsource?\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Which types of content should you outsource?<\/h2>\n<h3>1. Blog posts<\/h3>\n<p>Businesses that blog have 126% higher lead growth than those that don\u2019t,\u00a0<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5519\/Blogging-Businesses-Experience-126-Higher-Lead-Growth-Than-Non-Blogging-Businesses.aspx?__hstc=243653722.bb99184318049b9ad229e23a3db5a986.1645752651728.1660008374362.1660011838525.156&amp;__hssc=243653722.1.1660011838525&amp;__hsfp=816183195\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>\u00a0reports. And, fortunately, blog posts are the perfect content type to outsource to freelancers. Ideally, you develop a relationship with a few solid writers who can supply you with a steady stream of content. Don\u2019t forget to give them a\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/seo-content-brief\/\">comprehensive content brief<\/a>\u00a0that outlines your needs.<\/p>\n<h3>2. Infographics<\/h3>\n<p>One of the most compelling <a href=\"https:\/\/www.clearvoice.com\/resources\/5-signs-its-time-to-outsource-your-content-marketing\/\" target=\"_blank\" rel=\"noopener\">signs it&#8217;s time to outsource<\/a> is when you don&#8217;t have the in-house staff to create the assets you need. Infographics are the fourth most-used type of content, according to HubSpot. They are also excellent choices to outsource, especially if you lack strong creative and design skills on staff (or that person is too busy).<\/p>\n<h3>3. Social media posts<\/h3>\n<p>Seventy-two percent of American adults use at least one social network, according to\u00a0<a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/#social-media-use-over-time\" target=\"_blank\" rel=\"noopener\">Pew Research Center<\/a>. Managing a brand\u2019s presence across social media is an important job that should be done by a skilled professional, not a one-off task to whoever drew the short straw. This is a good task to outsource to a freelancer with social media management experience.<\/p>\n<h3>4. Product descriptions<\/h3>\n<p>Writing any kind of microcopy is a special talent \u2014 add a star if your writer can do it with sass or personality (if that\u2019s on-brand, of course). This is another category where you don\u2019t want someone with no SEO writing experience at the helm.<\/p>\n<h3>5. Email lead nurtures<\/h3>\n<p>Almost nine in 10 brands disseminate content via email,\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a>\u00a0reports, making email the most popular content distribution channel. Writing emails that inspire users to click is another specialized task that can be outsourced.<\/p>\n<h3>6. Video<\/h3>\n<p>Eighty-four percent of consumers have made a purchase after watching a brand video,\u00a0<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Wyzowl<\/a>\u00a0reports. Lower-tech, quickie social media content can be created by anyone with the capability to go live, but for packaged, lasting video content, get it to a professional freelancer for creation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Ready-To-Ramp-Up.png\" alt=\"Ready to ramp up content production?\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Ready to ramp up content production?<\/h2>\n<p>High-quality content naturally helps you\u00a0drive brand awareness,\u00a0increase site traffic, and earn backlinks and <a href=\"https:\/\/www.clearvoice.com\/resources\/do-social-shares-signals-improve-seo\/\" target=\"_blank\" rel=\"noopener\">social shares<\/a>. If content production is something you need to improve,\u00a0<a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">talk to us<\/a>\u00a0\u2014 we can put together a team of freelance writers and manage the process to get you fantastic content that gets results.\u00a0<a href=\"https:\/\/www.clearvoice.com\/customers\/\">Read some of our success stories<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You need high-quality content, but where and how do you get it? Learn the benefits of outsourcing content creation and which types of content to outsource.<\/p>\n","protected":false},"author":8,"featured_media":36067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[137,139,138],"ppma_author":[201],"class_list":["post-45023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-content-creation","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 6 Types of Content You Should Outsource | ClearVoice<\/title>\n<meta name=\"description\" content=\"You need high-quality content, but where and how do you get it? 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