{"id":45008,"date":"2024-11-13T08:12:20","date_gmt":"2024-11-13T15:12:20","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/12-smart-holiday-content-marketing-strategies-you-should-use-in-2022\/"},"modified":"2025-07-15T13:03:01","modified_gmt":"2025-07-15T20:03:01","slug":"12-smart-holiday-content-marketing-strategies-you-should-implement","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/12-smart-holiday-content-marketing-strategies-you-should-implement\/","title":{"rendered":"12 Smart Holiday Content Strategies to Implement This Year"},"content":{"rendered":"

The holidays are a unique opportunity to engage and excite your customers.<\/p>\n

Adding value, humor, and personal touches to your holiday content strategy can boost revenue during the peak holiday season and strengthen your relationship with your customers.<\/p>\n

The end of the year is stressful enough. Start your holiday content marketing strategy for this year right now and have one less thing to worry about when the holidays roll around.<\/p>\n

We’re giving you a compilation of 12 of the latest in content marketing trends<\/a>, exercises to brainstorm your holiday content, and actionable tasks to get you well on your way to a successful holiday content marketing season. Bookmark this page so you can refer back to it later!<\/p>\n

Let’s get started!<\/p>\n

\"it\u2019s<\/p>\n

1. It’s the Most Wonderful Time of Year… for Content<\/h2>\n

So, when does the holiday season for businesses actually start? Well, it\u2019s a bit of a moving target. That\u2019s why it\u2019s in your best interest to plan your holiday content in advance so you can be ready to publish once the timing is right.<\/p>\n

The good news is, you\u2019re here! You\u2019re already thinking about the holidays, which is a great place to start.<\/p>\n

You wouldn\u2019t wait until the day before a sale to send an email about it, and you can\u2019t expect to rank in SEO<\/a> with your content overnight. By starting today, you\u2019ll have a wealth of holiday content ideas \u201cin the bank\u201d once it\u2019s time to go live.<\/p>\n

Not sure where to begin? Don\u2019t reinvent the wheel! Instead, take a look back at your holiday content from last year. What can you learn?<\/p>\n

If you had content that performed well, maybe it only needs to be tweaked a bit to be updated. Use a\u00a0holiday content calendar<\/a> to get up to date on the trending keywords for the year. Of course, maybe there are some pieces from last season that you\u2019d rather forget. You can learn from those, too!<\/p>\n

Here’s what you can do:<\/h3>\n

Audit your existing holiday content for what can be recycled. If this is your first year creating holiday content, look through some of your competitors\u2019 content from previous years to see where you can draw inspiration.<\/p>\n

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2. Black Friday, Cyber Monday, Don’t Get Lost in the Noise<\/h2>\n

There\u2019s no escaping the behemoth of the holiday season: Black Friday. Love it or hate it, it\u2019s become a necessary component of your content marketing strategy<\/a>. But with all the competition for your target audience’s attention, how do you ensure you get a piece of the proverbial pie?<\/p>\n

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  1. Have a compelling offer.<\/strong> If you\u2019re B2C<\/a>, chances are you\u2019ve already got at least one offer you\u2019re building your Black Friday\/Cyber Monday content around. But if you\u2019re B2B<\/a>, the picture might be a little less clear. Rather than a discount, consider whether there is something you can add that comes at little or no cost to you and your team. Can you bundle a product or service? Offer a free consultation? Get creative here.<\/li>\n
  2. Email early and often.<\/strong>\u00a0According to Gartner<\/a>, the typical B2B buying group consists of about six to 10 decision-makers. Factor this into your content strategy\u2014you may want to start planting seeds for Black Friday a few months prior. But starting a few weeks in advance works well for B2B and B2C, as it offers more opportunities to resend. There\u2019s no hard and fast rule for the best time to send a Black Friday email. Just know that there\u2019s a lot of content coming at your customers.<\/li>\n
  3. Drive urgency.<\/strong> Black Friday\/Cyber Monday offers are only available for a limited time. Take advantage of it! Decide whether you\u2019ll offer your deal all weekend or just on Friday (or Monday), and plan your content accordingly. Use countdown timers and reminder emails. Pull out all the stops to drive that FOMO!<\/li>\n<\/ol>\n

    Here’s what you can do:<\/h3>\n

    Brainstorm your compelling offer. Using the guidelines above, what can you offer your potential customers?<\/p>\n

    If you already have your compelling offer, start planning when you\u2019ll send emails to your list. Begin with Cyber Monday and work backward. How far in advance will you start teasing your offer?<\/p>\n

    \"\"<\/p>\n

    3. Creating Inclusive Content During the Holidays<\/h2>\n

    It\u2019s Marketing 101. \u201cKnow your audience.\u201d You\u2019ve done your homework, created buyer personas<\/a>, and know exactly where they hang out and how to talk to them.<\/p>\n

    Year after year, businesses throw all that hard work out the window in the name of “tradition.”<\/p>\n

    Okay, that might be a bit extreme, but the fact is that now more than ever, your potential customers are looking at your holiday messaging with an eye towards inclusivity. So what does that mean?<\/p>\n

    Just because something\u2019s worked for years doesn\u2019t mean it\u2019s reflective of the sentiment today. Go through your previous years\u2019 campaigns with a fine-tooth comb. Have you been a bit myopic in your approach?<\/p>\n

    What feelings are you trying to evoke? What imagery are you using? Are these representative of all the people who would invest in your product?<\/p>\n

    Here’s what you can do:<\/h3>\n

    Read this in-depth article\u00a0on\u00a0inclusivity during the holidays<\/a>. Following the steps outlined there, begin thinking about your holiday messaging and how it will resonate with your specific audience(s).<\/p>\n

    What changes can you make to be more inclusive with your holiday content? And how will these guidelines impact the holiday content you create from here on out?<\/p>\n

    \"\"<\/p>\n

    4. Holiday Content Gifts: It’s the Value that Counts<\/h2>\n

    With all the sales, special offers, and general year-end craziness, it\u2019s easy to become singularly focused on content promotion during the holiday season. But think about this \u2014 you wouldn\u2019t promote like crazy any other time of the year, so what makes the holidays any different?<\/p>\n

    The content you share during the holidays can help deepen your relationship with your existing and potential customers. Maintaining a consistent, even balance between promotional and value-driven content will build on the trust you\u2019ve established with your audience throughout the year.<\/p>\n

    Think about how you already add value to your content and ask yourself how you can expand upon that with holiday messaging.<\/p>\n

    Here’s what you can do:<\/h3>\n

    Come up with at least three value-driven pieces of content for your holiday content campaign.<\/p>\n

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    5. The Personal Touch that Makes All the Difference<\/h2>\n

    The holiday season is a terrific time to peel back the curtain and show your audience who you are!<\/p>\n

    Roll up your sleeves and get creative. Ask your employees to write letters to Santa or share what they\u2019re grateful for this season. Share pictures of your team decorating the offices or behind-the-scenes videos from your holiday celebrations.<\/p>\n

    And a heartfelt message from the CEO can go a long way to building that deep personal connection a customer feels to your company.<\/p>\n

    Here’s what you can do:<\/h3>\n

    Come up with at least three pieces of personal holiday content\u00a0showcasing your team, company holiday traditions, and favorite recipes. You name it! Really have fun here. These personal messages don\u2019t have to be super-polished, so let your imagination run wild!<\/p>\n

    \"\"<\/p>\n

    6. Joy to the World: Keep it Light During the Holidays<\/h2>\n

    The holidays evoke a lot of emotions, most of them warm and fuzzy. There\u2019s a lot of temptation to lean into that with your holiday content.<\/p>\n

    And while there\u2019s nothing wrong with heartwarming content, it\u2019s important to remember that the holiday season can be difficult for many people. Adding fun and humor into the mix is a great way to endear yourself to your audience (with the added bonus of being infinitely shareable).<\/p>\n

    Want a holiday humor double-whammy? Capitalize on nostalgia.<\/p>\n