{"id":45006,"date":"2022-09-05T12:00:09","date_gmt":"2022-09-05T19:00:09","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/content-marketing-strategy-value\/"},"modified":"2025-07-14T15:27:45","modified_gmt":"2025-07-14T22:27:45","slug":"value-of-content","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/value-of-content\/","title":{"rendered":"The Value of Content in Marketing Strategy"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">One crucial thing must happen before your audience buys your products or services \u2014\u00a0<strong>brand<\/strong><\/span><strong><span data-preserver-spaces=\"true\">\u00a0awareness.<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0No one can buy from your company if they don&#8217;t know you exist.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Content is the key to ushering in awareness. The more content you create, the more people become aware of your brand (if your content is high-quality and relevant). Once that door opens, the world becomes your oyster.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s explore the value of content in your business marketing strategy. We&#8217;ll cover why it&#8217;s a great marketing investment, the dangers of quitting early, and the anatomy of high-value content.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-51594 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Content-Marketing-Important.jpg\" alt=\"Value of Content in Marketing\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Content-Marketing-Important.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Content-Marketing-Important-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Content-Marketing-Important-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Value of Content in Marketing: Why is it Important?<\/h2>\n<p><iframe title=\"Why Content is a Good Investment\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ElTj2eDyf4M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Let\u2019s approach the question, \u201cWhy is content important?\u201d from an\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/defining-seo-and-how-it-powers-content-marketing\/\">SEO perspective<\/a>\u00a0first.<\/p>\n<p>With carefully researched, crafted, and search-engine-optimized content, your content pieces have a higher tendency to rank on the search engine results pages (SERPs).<\/p>\n<p>As your pages rank, your marketing campaigns will yield these meaningful results:<\/p>\n<ul>\n<li>Organic, <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-increase-long-term-value-of-content\/\">long-term, relevant traffic<\/a><\/li>\n<li>Recurring leads and sales<\/li>\n<li>Your brand visibility shoots up<\/li>\n<li>Your brand credibility skyrockets<\/li>\n<\/ul>\n<p>Now imagine sleeping soundly at night, waking up in the morning, and seeing thousands of visitors (from search engines) landing on your site and buying your products without you spending a single cent on paid ads.<\/p>\n<p>You can accomplish all that if<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-high-quality-content-and-how-do-i-create-it\/\">\u00a0high-quality content<\/a>\u00a0is at the core of your marketing strategies.<\/p>\n<p>If not from an SEO standpoint, here are other ways to see the value of content:<\/p>\n<ul>\n<li><strong>Cut costs.<\/strong> Create an FAQ page for your customers so you can address their concerns without hiring hundreds of customer support agents.<\/li>\n<li><strong>Build meaningful relationships with your audience.<\/strong>\u00a0Send email newsletters containing tips and strategies that address their most glaring problems. This increases their level of trust in your company.<\/li>\n<li><strong>Improve your conversion rates.<\/strong>\u00a0By incorporating copywriting principles, your content\u2019s ability to influence readers to take action on your offers drastically increases.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51585\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Value-in-Content.jpg\" alt=\"Great Content Strategy Can Make You Money\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Value-in-Content.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Value-in-Content-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Value-in-Content-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>How a Great Content Strategy Can Make You Money<\/h2>\n<p>A solid content strategy is a great marketing investment. Why? Well, it helps you make money in two ways:<\/p>\n<ol>\n<li><strong>It increases your sales.<\/strong>\u00a0It allows you to create highly relevant and value-packed content. A content that can WOW your audience into trusting your brand, subscribing to your email lists, ranking your pages on the SERPs, and following your social media pages. All this puts you in a far better position to sell your services and products down the line.<\/li>\n<li><strong>It optimizes your marketing spend and cuts costs.<\/strong>\u00a0Which then increases your profit. Some companies spend thousands of dollars creating truckloads of content that they think their audience will appreciate and read. All to find out their hunch is misguided, as evidenced by their audience ignoring their content.<\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">You can avoid spending on needless content with a sound content strategy since developing one requires in-depth research. Through research, you uncover your audience&#8217;s needs and wants. Then, you can use that research to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/guide-to-building-audience-content\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">build your audience through content<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A carefully crafted marketing strategy isn&#8217;t based on a hunch or gut feel. Its foundation is a careful analysis of hard, cold data.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51593\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Content-Marketing-Cost.jpg\" alt=\"Cost of Content Marketing\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Content-Marketing-Cost.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Content-Marketing-Cost-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Content-Marketing-Cost-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Cost of Content Marketing<\/h2>\n<p>Regarding costing, agencies and consultants will show you a ballpark figure of anywhere from $2,000 to over $50,000 per month. The actual figure depends on several factors, like your marketing goals, industry, existing content library, etc.<\/p>\n<p>Why is content marketing so pricey?<\/p>\n<ul>\n<li><strong>Content research and optimization:\u00a0<\/strong><span data-preserver-spaces=\"true\">Content research and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/solutions\/seo-content-writing\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">SEO professionals<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0may charge a flat fee of $50-$200 per hour. However, research and optimization are usually bundled with a content development package.<\/span><\/li>\n<li><strong>Content development:<\/strong>\u00a0The cost of content development, including\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/\">content writing<\/a>, design, and editing, is between $200 and $3,000 per content piece. The higher end of this price range may include add-ons like custom visuals, social media captions, formatting, translations, and more.<\/li>\n<li><strong>Content promotions:<\/strong>\u00a0The cost of\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/content-distribution\/\">content promotion<\/a>\u00a0campaigns varies greatly based on the channels you use. For example, a Facebook ad campaign may cost around $1 per click or $12 per 1,000 impressions (ad views). In contrast, organic strategies like social media posting and guest blogging may cost upward of $100 per post.<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">In most campaigns, the volume of content produced, published, and promoted is the biggest cost-affecting factor.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The length of each piece also affects the overall cost of content marketing. If you want to manage your expenses and maximize ROI, be sure you understand the differences between\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/short-form-vs-long-form-content-which-do-i-use\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">short-form vs. long-form content<\/span><\/a><span data-preserver-spaces=\"true\">. Also, don&#8217;t forget about\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/content-strategies-temporary-vs-permanent\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">temporary vs. permanent content\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">either. Each has its unique utility, and you&#8217;ll most likely have to incorporate both types into your strategy.\u00a0<\/span><\/p>\n<h3>Why use content marketing?<\/h3>\n<p>Content marketing services may be pricey, but the benefits far outweigh the costs.<\/p>\n<p>Successful content marketing elevates your brand\u2019s image, generates demand for your products or services, and brings more traffic to your virtual storefront. It can also improve sales performance by pulling in high-quality leads and\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-content-types-are-most-effective-for-lead-generation\/\">nurturing them with useful and compelling pieces of content<\/a>.<\/p>\n<p>As an inbound strategy, you don\u2019t need to constantly launch promotion campaigns to reap the benefits of content marketing, especially if you hit your SEO goals.<\/p>\n<p>Once you reach Google\u2019s first page, your website will steadily generate free organic traffic. You just need to conduct routine SEO maintenance, which only costs a fraction of the price of full-on content marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51600\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/google-first-page.jpg\" alt=\"it takes 3-6 months for any piece of content to reach Google's first page. And most websites don't achieve that in the first year\" width=\"820\" height=\"243\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/google-first-page.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/google-first-page-300x89.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/google-first-page-768x228.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>The Dangers of Quitting Content Marketing Too Early<\/h2>\n<p><span data-preserver-spaces=\"true\">Content marketing isn&#8217;t a weekend project. You either commit to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/content-marketing-long-haul\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content marketing for the long haul<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or don&#8217;t expect meaningful results altogether.<\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.spiralytics.com\/blog\/how-long-does-it-take-to-rank-in-google\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">According to Spyralitics<\/span><\/a><span data-preserver-spaces=\"true\">, it takes 3-6 months for any piece of content to reach Google&#8217;s first page. And most websites don&#8217;t achieve that in the first year.\u00a0<\/span><\/p>\n<h3>It pays to be patient<\/h3>\n<p><span data-preserver-spaces=\"true\">If you pull the plug on your content marketing too early, users will think you&#8217;re no longer operating. This forces them to turn to your competitors for the content they need and never look back.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Optimizing a content strategy takes hundreds of hours of vigilant monitoring. To identify what content types, topics, and distribution methods get the most results, use tools like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Google Analytics<\/span><\/a><span data-preserver-spaces=\"true\">,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Semrush<\/span><\/a><span data-preserver-spaces=\"true\">, and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Ahrefs<\/span><\/a><span data-preserver-spaces=\"true\">. They&#8217;ll help you<\/span><span data-preserver-spaces=\"true\">\u00a0track metrics that gauge your content&#8217;s performance over time, like traffic, conversion rate, backlinks, and keyword rankings.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Just remember: it takes time to gather enough data to provide actionable insights.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51589\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Anatomy-high-value-content.jpg\" alt=\"Study the anatomy of high-value content below to learn how to create winning pieces every time.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Anatomy-high-value-content.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Anatomy-high-value-content-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Anatomy-high-value-content-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Anatomy of High-Value Content<\/h2>\n<p>You must consistently produce top-quality, high-value content to get noticeable content marketing results. Study the anatomy of high-value content below to learn how to create winning pieces every time.<\/p>\n<h3>1. In-demand content idea<\/h3>\n<p>Every guide to content creation on the internet starts with content ideation. This refers to the process of researching and choosing topics for marketing content.<\/p>\n<p>Without content ideation, you could waste resources on pieces no one will read. And even if poorly-researched content does manage to get traffic, chances are they won&#8217;t result in conversions.<\/p>\n<h3>2. Clear and click-worthy headline (H1)<\/h3>\n<p>Content ideas are useless if they\u2019re not refined into clear, attention-grabbing headlines.<\/p>\n<p>A headline or content title is the first thing users see when coming across your content. It needs to let readers know what they\u2019ll gain from your content and incorporate wordsmithery to compel them to click.<\/p>\n<p>Note that headlines double as clickable links on search engine results pages (SERPs).<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51598\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Headlines-Clicky.jpg\" alt=\"Note that headlines double as clickable links on search engine results pages (SERPs).\" width=\"820\" height=\"414\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Headlines-Clicky.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Headlines-Clicky-300x151.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Headlines-Clicky-768x388.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>Source: Google.com<\/em><\/p>\n<p>Headlines use the HTML tag H1. Their format depends on the content type, which leads to the next element of winning content.<\/p>\n<h3>3. A well-defined article structure<\/h3>\n<p>Is your content meant to help readers learn a skill? Or are they created to help them choose between multiple products?<\/p>\n<p>This is where website content structures step in. Content structures or outlines give readers a sense of direction. Some examples are:<\/p>\n<ul>\n<li><strong>Listicles:<\/strong>\u00a0These articles are built around a list of things, be it tools, strategies, best practices, mistakes, and so on. They\u2019re easy to create and even easier to digest for your audience.<\/li>\n<li><strong>How-to guides:<\/strong>\u00a0A how-to guide is the perfect content structure if you want to help readers learn a skill or solve a problem. Guides also help brands underline their expertise and build their authority.<\/li>\n<li><strong>Reviews:<\/strong>\u00a0Product or service reviews help readers decide whether or not something is worth their money. Bloggers and online publications typically review affiliate products, earning them commissions for completed sales.<\/li>\n<li><strong>Comparisons:<\/strong>\u00a0<span data-preserver-spaces=\"true\">Comparison posts not only review multiple products \u2014 they pit them against each other and pick a clear winner. Businesses can use comparison posts to highlight the advantages of their products over alternatives.<\/span><\/li>\n<li><strong>Ultimate guides:\u00a0<\/strong>Ultimate guides can combine any of the article structures above. Their goal is to help readers learn as much as possible about a topic and compel them to take action \u2014 usually by encouraging them to buy something.<\/li>\n<\/ul>\n<p>Aside from the structures above, you can use dozens of other\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/top-25-content-types-for-inbound-marketing\/\">content types<\/a>\u00a0for specific marketing goals. It&#8217;s a wise choice if you want to make the most out of your content.<\/p>\n<h3>4. Informative visuals<\/h3>\n<p>Decorative graphics and context-less stock photos are useless in an article. Informative visuals, however, enhance the reading experience and lift the overall value of your content.<\/p>\n<p>For example, annotated screenshots effectively teach readers how to use a software product. Whereas\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-infographic\/\">infographics<\/a>\u00a0or data visualizations present data and complex information in a more readable fashion.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51583\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/SEMRUSH-Visuals.jpg\" alt=\"Informative visuals, however, enhance the reading experience and lift the overall value of your content.\" width=\"820\" height=\"414\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/SEMRUSH-Visuals.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/SEMRUSH-Visuals-300x151.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/SEMRUSH-Visuals-768x388.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>Source: Semrush.com<\/em><\/p>\n<h3>5. Subheadings (H2, H3, H4, etc.)<\/h3>\n<p>Subheadings help readers scan your content for the information they need. They also help content writers turn broad topics into bite-sized pieces for their readers.<\/p>\n<p>Various subheading tags can be used to establish a hierarchy in your content.<\/p>\n<h3>6. Links<\/h3>\n<p>There are two types of links you can insert into your content: external links and internal links.<\/p>\n<p>External links point to another website, while internal links point to a different page on the same website. Both types of links are valuable for SEO and the user experience.<\/p>\n<p>For one, external links enable readers to validate your claims. Showing that your content is based on concrete data makes your piece more authoritative and compelling. On the other hand, internal links allow users to find supplementary information about the topic they\u2019re reading about.<\/p>\n<p>They also spread \u201clink equity\u201d by helping search engine bots or \u201ccrawlers\u201d index your inner pages.<\/p>\n<h3>7. Well-written body<\/h3>\n<p>The body is one of the most important parts of a high-performing content piece. It\u2019s where all the good stuff is, including tips, stats, strategies, tools, step-by-step instructions, etc.<\/p>\n<p>Proper formatting and spacing are essential to improve the readability of the content\u2019s main body. \u00a0Instead of writing thick walls of text, writers need to utilize formatting options like numbered lists and bullet points. They also need to keep sentences and paragraphs short and concise.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51596\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Formatting-Body.jpg\" alt=\"writers need to utilize formatting options like numbered lists and bullet points.\" width=\"820\" height=\"384\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Formatting-Body.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Formatting-Body-300x140.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Formatting-Body-768x360.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>8. Convincing call-to-action (CTA)<\/h3>\n<p>Every solid piece of content has a call-to-action (CTA) that compels readers to take the next step.<\/p>\n<p>CTAs are tailor-made to your marketing goals. They can encourage readers to subscribe to your mailing list, make a purchase, click a link, or whatever conversion goal you have in mind.<\/p>\n<p>Present CTAs as clickable links, buttons, or graphics. Doing so makes them stick out from the rest of your content and generates more clicks. And make sure you have a\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-improve-your-cta-strategy\/\">strong CTA strategy<\/a>\u00a0in place.<\/p>\n<h3>9. Solid promotion strategy<\/h3>\n<p>Content promotion is just as important as content creation.<\/p>\n<p>While great content ranks and attracts traffic over time, promotion techniques get the ball rolling. This includes sharing posts on social media, Q&amp;A websites, guest posts, and content syndication platforms.<\/p>\n<h3>Bonus: Making it personal<\/h3>\n<p><span data-preserver-spaces=\"true\">When you&#8217;re creating your content, broad messaging isn&#8217;t going to get the job done. You need to have a strong\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/content-personalization-strategies\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content personalization strategy<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to ensure your content speaks to your audience&#8217;s unique needs and pain points. That will be the key to attracting and forging an emotional connection with your customers.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51587\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/High-Value-Content.jpg\" alt=\"Steps to Create a High-Performing Content Strategy\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/High-Value-Content.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/High-Value-Content-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/High-Value-Content-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Steps to Create a High-Performing Content Strategy<\/h2>\n<p>Now that you understand the anatomy of winning content, put this information to use with these steps:<\/p>\n<h3>1. Begin with content ideation<\/h3>\n<p><span data-preserver-spaces=\"true\">Use content ideation strategies to develop a list of topics to write about.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Not sure what to ideate? Map out your\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/resources\/successful-content-strategists-5-goals\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content strategy goals<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Once those are in place, keyword research is the first technique you should try. This will provide you with content ideas and target SEO keywords. Semrush&#8217;s Keyword Magic Tool is great for this. Plug in any broad keyword or topic and click &#8216;Search&#8217; to start.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51592\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Broad-Keyword.jpg\" alt=\"target SEO keywords.\" width=\"820\" height=\"348\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Broad-Keyword.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Broad-Keyword-300x127.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Broad-Keyword-768x326.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><em>Source: Semrush.com<\/em><\/p>\n<p>To find potential content ideas, scan the keyword list for informational, transactional, and commercial keywords. Look under the &#8220;Intent&#8221; column to identify these keywords.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51586\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Informational-Commercial.jpg\" alt=\"Scan the keyword list for informational, transactional, and commercial keywords to find potential content ideas.\" width=\"820\" height=\"348\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Informational-Commercial.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Informational-Commercial-300x127.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Informational-Commercial-768x326.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>Source: Semrush.com<\/em><\/p>\n<p>Below are a few content ideation tips that will help you find more content topics:<\/p>\n<ul>\n<li>Check question-based keywords to understand the problems your target audience has<\/li>\n<li>Use other topic research tools like\u00a0<a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">AnswerThePublic<\/a>\u00a0for more ideas<\/li>\n<li>Analyze keyword metrics (volume, difficulty, and PPC) to gauge the profitability of each keyword<\/li>\n<\/ul>\n<h3>2. Build a topic cluster<\/h3>\n<p>Keep using content ideation techniques until you have enough<a href=\"https:\/\/www.clearvoice.com\/resources\/seo-pillar-pages-topic-clusters\/\">\u00a0ideas for a topic cluster<\/a>.<\/p>\n<p>A topic cluster is a network of interlinked content about related subtopics. The main topic will be covered in a \u201cpillar page,\u201d which links to all posts within the cluster.<\/p>\n<p>Work on the pillar page first when creating topic clusters. For the cluster posts, prioritize subtopics that impact your reader\u2019s goals most.<\/p>\n<h3>3. Create click-worthy titles<\/h3>\n<p>Write short, keyword-optimized, and compelling titles to capture your target audience\u2019s attention. During the content development stage, it\u2019s normal to have three or more title variations your team can choose from before publishing.<\/p>\n<p>Put the keyword near the beginning or the end of the headline. This helps with your content\u2019s rankings and informs readers what your content is about from the get-go. As for the headline\u2019s length, shorter keywords generally rank higher in SERPs. However, writing concise headlines is not a rule set in stone.<\/p>\n<p>Review the top ten search results to estimate the ideal title length for your content. You may also borrow ideas on structuring your headline and which words to include.<\/p>\n<h3>4. Create a detailed outline<\/h3>\n<p>A detailed outline includes a headline, target word count, keywords list, and subheadings. Successful content marketers go the extra mile and list external links to resources and internal links to related posts.<\/p>\n<p>Remember these tips when constructing your content outlines:<\/p>\n<ul>\n<li>Add links to posts you want to model your content after. This will help writers understand the quality and value you expect from them.<\/li>\n<li>Highlight your focus keywords. Include a list of the \u201cmust-have\u201d keywords and instruct writers to mention them near the beginning of your post.<\/li>\n<li>Include \u201cFrequently Asked Questions.\u201d Check SERPs for \u201cpeople also ask\u201d questions and include them in your outline.<\/li>\n<li>Target the average content length of the top 10 results. For higher rankings, aim to match or exceed this average.<\/li>\n<li>Identify key takeaways. Define what the content should help readers accomplish.<\/li>\n<\/ul>\n<h3>5. Include all the elements of high-value content<\/h3>\n<p>Don\u2019t approve posts unless they have all the elements of winning content. This includes internal links, external links to authoritative sources, informative images, and CTAs.<\/p>\n<p>If you work with a team of writers, create a content brief template that mentions these requirements.<\/p>\n<p>Remember that every element should align with the takeaways of the piece. If something doesn&#8217;t help readers accomplish their goals, delete it \u2014 it&#8217;s fluff.<\/p>\n<h3>6. Refine your copy<\/h3>\n<p>Always proofread and edit posts before you publish or schedule them.<\/p>\n<p>Elaborate content marketing teams do multiple rounds of edits through an editorial team to ensure quality. To streamline this process, consider automated proofreading tools like\u00a0<a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener\">Grammarly<\/a>\u00a0and\u00a0<a href=\"https:\/\/prowritingaid.com\/\" target=\"_blank\" rel=\"noopener\">ProWritingAid<\/a>.<\/p>\n<p>Both tools automatically detect a draft&#8217;s grammatical, spelling, and readability issues. They also provide correction suggestions that can be applied in an instant.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51590\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Automated-Proofreading.jpg\" alt=\"Always proofread and edit posts before you publish or schedule them.\" width=\"820\" height=\"384\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Automated-Proofreading.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Automated-Proofreading-300x140.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Automated-Proofreading-768x360.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>Source: Grammarly.com<\/em><\/p>\n<h3>7. Squeeze evergreen value out of content<\/h3>\n<p>Don\u2019t delete old posts just because they failed to meet your expectations. Rather\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/guide-to-repurposing-content-for-seo\/\">repurpose them<\/a>.<\/p>\n<p>Repurposing involves taking old content and re-packaging it into a different format. For example, a listicle of statistics can be turned into an infographic and shared on channels like Pinterest and Instagram. If the post can be salvaged, refresh the content to give them another shot at getting traffic.\u00a0Here are some\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/tips-for-refreshing-content\/\">tips for refreshing content<\/a>.<\/p>\n<h3>Bonus: Encourage a collaborative approach<\/h3>\n<p>In content strategy, content can operate in silos that are confined to specific departments and roles. Sometimes that\u2019s necessary, but\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/breaking-content-silos\/\">make sure content silos aren\u2019t hindering you<\/a>\u00a0from delivering a cohesive, consistent experience to your audience. One of the foundations of any strong content strategy is communication. The less communication, the harder it is to execute a unified content vision.<\/p>\n<h2>What to Look Out for in Content Strategy Services<\/h2>\n<p>Building a content strategy is exhausting, which is why many businesses\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/benefits-of-outsourcing-content-creation\/\">outsource content strategy services<\/a>. If you wish to follow suit, look for the following:<\/p>\n<ul>\n<li><strong>Intuitive contact option.<\/strong>\u00a0Can you schedule a discovery call? What questions do they ask in their contact form?<\/li>\n<li><strong>A diverse pool of talent.<\/strong>\u00a0Do they have specialists in blog posts, white papers, eBooks, presentations, and other SEO content types?<\/li>\n<li><strong>Flexible pricing.<\/strong> Do they offer services as a package or tailor plans to your specific needs?<\/li>\n<li><strong>Verifiable proof of results.<\/strong> Can they show results with successful clients in the past?<\/li>\n<li><strong>Transparent process.<\/strong>\u00a0Are they willing to discuss their content strategy and marketing processes? Do they provide open communication channels during campaigns?<\/li>\n<\/ul>\n<h2>3 Content Marketing Strategy Examples<\/h2>\n<p>Mold your strategy according to these brilliant content marketing strategy examples:<\/p>\n<h3>1. MarketingProfs Learning Paths<\/h3>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51588\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Account-Based-Marketing.jpg\" alt=\"MarketingProfs\u00a0Learning Paths\u00a0are gated content groups that consist of online training courses.\" width=\"820\" height=\"364\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Account-Based-Marketing.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Account-Based-Marketing-300x133.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Account-Based-Marketing-768x341.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>Source: MarketingProfs.com<\/em><\/p>\n<p>MarketingProfs\u00a0<a href=\"https:\/\/www.marketingprofs.com\/resources\/type\/24\/learning-paths\/\" target=\"_blank\" rel=\"noopener\">Learning Paths<\/a>\u00a0are gated content groups that consist of online training courses. These exhaustively cover everything you need to know to manage your marketing campaigns.<\/p>\n<h3>2. Semrush Blog<\/h3>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51582\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/SEMRush-Blog.jpg\" alt=\"The\u00a0Semrush blog\u00a0is a haven for professional marketers, agencies, and businesses.\" width=\"820\" height=\"384\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/SEMRush-Blog.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/SEMRush-Blog-300x140.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/SEMRush-Blog-768x360.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>Source: Semrush.com<\/em><\/p>\n<p>The\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Semrush blog<\/a>\u00a0is a haven for professional marketers, agencies, and businesses. In addition to visual-heavy blog posts, the blog also offers free online courses and webinars.<\/p>\n<h3>3. Content Marketing Institute Annual Reports<\/h3>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51591\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/B2B-Content-Marketing.jpg\" alt=\"The digital marketing community considers\u00a0Content Marketing Institute's annual marketing reports\u00a0the industry standard.\" width=\"820\" height=\"485\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/B2B-Content-Marketing.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/B2B-Content-Marketing-300x177.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/B2B-Content-Marketing-768x454.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>Source: ContentMarketingInstitute.com<\/em><\/p>\n<p>The digital marketing community considers\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute&#8217;s annual marketing reports<\/a>\u00a0the industry standard. Each year, they compile a massive list of statistics and outlooks on the content marketing landscape.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51595\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/FAQ.jpg\" alt=\"Content Marketing FAQs\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/FAQ.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/FAQ-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/FAQ-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Content Marketing FAQs<\/h2>\n<h3>1. What is the value of content marketing?<\/h3>\n<p>The value of content marketing comes from the resulting action readers take after consuming your content. They may subscribe to your email list, buy something from you, share your content, follow you on social media, or do any other action that adds to your marketing goals.<\/p>\n<h3>2. What are the benefits of content marketing?<\/h3>\n<p>Content marketing is the key to sustainability for any online business. It provides websites with long-term, high-quality traffic from organic sources, like social media, search engines, and referring domains.<\/p>\n<h3>3. What does content value mean?<\/h3>\n<p>Brands measure content value based on their marketing goals and Key Performance Indicators (KPIs). Others use a content scoring system, which measures the effectiveness of content in converting users through every stage of the marketing funnel.<\/p>\n<h3>4. What is the purpose of content marketing strategy?<\/h3>\n<p><span data-preserver-spaces=\"true\">A content marketing strategy is designed to provide a content marketing team with long-term direction. It ensures every step in the content research, development, tracking, and optimization processes aligns with the brand&#8217;s goals.<\/span><\/p>\n<h3>5. Why is content so important?<\/h3>\n<p>Content is the primary commodity on the internet that attracts, engages, and converts online users. Every campaign \u2014 inbound or outbound \u2014 is fueled by high-quality content, like advertising copy, blog posts, downloadables, and online video courses.<\/p>\n<h2>Get All the Value Out of Your Content<\/h2>\n<p><span data-preserver-spaces=\"true\">Investing in a carefully crafted content marketing strategy helps you get more mileage from your content marketing initiatives. It secures the sustainable and exponential growth of your brand online.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sadly, not everyone has the time to learn the skills of a content marketing mastermind. Focus on what you do best, and let us handle the content marketing side of your business.<\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Speak with one of our content experts<\/span><\/a><span data-preserver-spaces=\"true\">, and let&#8217;s formulate a content creation plan and strategy that works for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling to measure content value? Read our comprehensive guide to learn the value of content in your marketing strategies.<\/p>\n","protected":false},"author":115,"featured_media":56472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[151,140,139,138,143],"ppma_author":[244],"class_list":["post-45006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analytics","tag-b2b-content","tag-content-creation","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Value of Content Explained: Guide for Marketers<\/title>\n<meta name=\"description\" content=\"Are you struggling to measure the value of content? 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