{"id":44996,"date":"2022-09-15T12:00:36","date_gmt":"2022-09-15T19:00:36","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/"},"modified":"2025-07-10T17:41:02","modified_gmt":"2025-07-11T00:41:02","slug":"advanced-sales-funnel-copywriting","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/","title":{"rendered":"The Advanced Guide to Sales Funnel Copywriting"},"content":{"rendered":"<p>Forget about copywriting 101 \u2014 <strong>this is an advanced guide to sales funnel copywriting.<\/strong><\/p>\n<p>Why is funnel copywriting important, you might ask?<\/p>\n<p>Compelling copy fast-tracks your casual site visitors&#8217; transition into paying customers.\u00a0If you\u2019re getting loads of site traffic but get very little to no sales, then your funnel\u2019s copy needs a bit more oomph!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/in-outs-sales-funnel-copywriting.png\" alt=\"ins and outs of sales funnel copywriting\" width=\"820\" height=\"320\" \/><\/p>\n<h2>8 steps to improve your sales funnel copywriting<\/h2>\n<p>Our step-by-step guide shows you the ins and outs of sales funnel copywriting.<\/p>\n<h3>1. Map out your funnel&#8217;s content<\/h3>\n<p>Start by mapping out the buyer&#8217;s journey through each stage of the content\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-marketing-funnel\/\">marketing funnel<\/a>.<\/p>\n<p>You need a clear understanding of how your funnels work and which content pieces go into each stage.\u00a0Here are some examples:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-top-of-funnel-marketing\/\">ToFu (top of the funnel)<\/a>:\u00a0<\/strong>How-to guides, informative blog posts, industry news, infographics, listicles, etc.<\/li>\n<li><strong><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-middle-of-funnel-marketing\/\">MoFu (middle of the funnel)<\/a>:<\/strong> Checklists, newsletters, white papers, eBooks, product demos, templates, free online courses, etc.<\/li>\n<li><strong><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-bottom-of-funnel-marketing\/\">BoFu (bottom of the funnel)<\/a>:<\/strong> Discount offers, pricing page, birthday promos, comparison posts, rewards programs, landing pages, welcome emails, etc.<\/li>\n<\/ul>\n<p>Prepare a visual map of your funnel and build a list of content pieces you\u2019ll create for each stage.\u00a0This lets you structure a seamless lead generation and nurturing experience.\u00a0Be specific about how each content piece connects so copywriters can inject a proper \u201cbuildup\u201d between them.<\/p>\n<p>For example, if you\u2019re selling a WordPress SEO plugin, create how-to guides and informative posts for your ToFu audience. Once you get their attention, encourage them to download your free resource (eBook, checklist, templates, etc.) or subscribe to your weekly newsletter.<\/p>\n<p>Your free resource and newsletters will then continue to provide helpful information to your leads. These can be WordPress SEO strategies that readers will have to do manually. Eventually, they\u2019ll receive an email with plugin recommendations to make those SEO strategies easier. This will take them to your WordPress plugins store or landing page \u2014 where all the conversions happen.<\/p>\n<ul>\n<li><strong>ToFu<\/strong>\n<ul>\n<li>How to Build a WordPress Website<\/li>\n<li>What is the Importance of SEO in WordPress Development<\/li>\n<\/ul>\n<\/li>\n<li><strong>MoFu<\/strong>\n<ul>\n<li>Free Checklist of Essential WordPress SEO Strategies<\/li>\n<li>Weekly newsletter with WordPress SEO tips and plugin recommendations<\/li>\n<\/ul>\n<\/li>\n<li><strong>BoFu<\/strong>\n<ul>\n<li>WordPress plugins store\/landing page<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>2. Make the starting sentence punchy<\/h3>\n<p>Ensure readers are hooked as soon as they read the first sentence of your copy. This may not sound like \u201cadvanced&#8221; sales funnel copywriting, but even professional copywriters sometimes forget to write captivating intros.<\/p>\n<p>If crafting a punchy opener isn&#8217;t your forte, here are some tactics to create catchy first sentences:<\/p>\n<ul>\n<li>A mindblowing statistic.<\/li>\n<li>A thought-provoking question.<\/li>\n<li>A surprising statement.<\/li>\n<li>Something unexpected.<\/li>\n<\/ul>\n<p>Another way to create punchy first sentences is to use an open loop.<\/p>\n<p>It\u2019s an intriguing line that hints at a revelation somewhere in the middle or end of the content piece. Teasers like these compel readers to continue reading past the intro.\u00a0This can be a question or statement that makes readers wonder.<\/p>\n<p>Below are content loop examples:<\/p>\n<ul>\n<li>I\u2019ll show three tried-and-tested ways to 10X your sales without increasing your marketing spend. But before that\u2026<\/li>\n<li>Your website\u2019s ranking took a considerable dip, huh? I know why. And I\u2019ll detail the reasons in this guide and share how to fix your nightmare.<\/li>\n<li>The 5th tip shared in this guide has helped countless small business owners double their leads.<\/li>\n<\/ul>\n<h3>3. Use customer data to write highly resonating copy<\/h3>\n<p>Use website analytics, social media analytics, surveys, and customer support reports to align with your <a href=\"https:\/\/www.clearvoice.com\/resources\/audience-targeting\/\">target audience<\/a>.<\/p>\n<p>What are their goals?\u00a0What features are they looking for?\u00a0Why do past customers cancel their subscriptions?<\/p>\n<p>Answering these questions will help you understand your audience\u2019s sentiment and language.<\/p>\n<p>For example, if several prospective customers state they\u2019re looking for something \u201ceconomical,\u201d you can weave that word into your product page. This makes your copy speak to your audience personally and emotionally.<\/p>\n<p>Your customer support team can provide a wealth of information for typical complaints and problem areas. Surveys and interviews conducted by the market research team can also offer valuable insights.\u00a0Use these data sources to identify words and descriptors that resonate with your audience.<\/p>\n<h3>4. Use psychological triggers<\/h3>\n<p>Create stellar copy that makes readers believe they need your product or service. Buyers are some of the most emotionally driven creatures on the planet.<\/p>\n<p>It\u2019s a copywriter&#8217;s job to understand these emotions and use them to their advantage. Implement sales funnel copywriting strategies that trigger your audience\u2019s vanity, greed, fear, and exclusivity on your sales page.<\/p>\n<p>These <a href=\"https:\/\/www.clearvoice.com\/resources\/universal-emotions-storytelling\/\">powerful emotions<\/a> can create a genuine belief that they need to buy your product as soon as possible.<\/p>\n<p>Just don&#8217;t go overboard.<\/p>\n<p>If there&#8217;s one thing people hate, it&#8217;s to be on the receiving end of an unrelatable television pitch. Be subtle and strategic with your psychological triggers\u2014 enough to keep readers alert but not enough to cause a complete disconnect.<\/p>\n<p>Check out some examples:<\/p>\n<ul>\n<li>50% of online stores close in less than a year (fear).<\/li>\n<li>This plugin can save you $1,000+ per month (greed).<\/li>\n<li>Join thousands of successful WordPress users (exclusivity).<\/li>\n<\/ul>\n<h3>5. Include an element of scarcity<\/h3>\n<p>Double down on your <a href=\"https:\/\/www.clearvoice.com\/resources\/writing-for-persuasion-advanced-content-marketer\/\">psychological triggers<\/a> by instilling scarcity into your copy.<\/p>\n<p>People are much more likely to take action fast if they think they\u2019re about to miss out. This \u201cfear of missing out\u201d or FOMO can convince even the most frugal customers to spend big.<\/p>\n<p>For example, you can tell readers that you have a limited stock of products. You may also launch special editions and time-limited promos in case actual scarcity doesn\u2019t exist.<\/p>\n<p>Here are specific ideas:<\/p>\n<ul>\n<li>Offer free shipping\u2014but only for the next 24 hours.<\/li>\n<li>Discount available only for the first 100 customers.<\/li>\n<li>One item is left in stock. Order now!<\/li>\n<\/ul>\n<h3>6. Include an element of social validation<\/h3>\n<p>Feature social proof in your sales funnel copywriting to build buyer confidence. This includes customer reviews, follower count, star ratings, influencer content, and social media posts featuring your product.<\/p>\n<p>Social proof is essentially a vote of confidence. It works so well because of a social psychology concept called\u00a0<a href=\"https:\/\/www.simplypsychology.org\/a-level-social.html\" target=\"_blank\" rel=\"noopener\">normative social influence<\/a>.\u00a0When a person or group of persons agree on one grain of truth, there\u2019s a subconscious pressure for others to conform.<\/p>\n<h3>7. Highlight customer pain points<\/h3>\n<p>Understand your customer&#8217;s pain points thoroughly, then sprinkle them all over your copy. Use them as opportunities to promote your product in a relevant and customer-centric way.<\/p>\n<p>While your sales funnel copywriting should include solutions that help customers right away, position your product as a shortcut to solving their problems. In their eyes, you&#8217;re no longer selling a product \u2014 you\u2019re selling convenience.<\/p>\n<p>Here are some ways to touch on your customers\u2019 pain points effectively:<\/p>\n<ul>\n<li>Is the summer heat killing your vibe? (Get this cool new beverage!)<\/li>\n<li>Bringing all the wrong scents on a first date? (Give this deodorant a try.)<\/li>\n<li>Tired and irritated during the day? (Sleep better with this pillow.)<\/li>\n<\/ul>\n<p>The copy doesn\u2019t place the product in the spotlight in these examples. Instead, they bring attention to the customer\u2019s problem \u2014 with the product (or service) as the quick fix.<\/p>\n<h3>8. Tell a story<\/h3>\n<p>Use storytelling devices like\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-freytags-pyramid-dramatic-structure\/\" target=\"_blank\" rel=\"noopener\">Freytag\u2019s Pyramid<\/a> to incorporate storytelling into your sales funnel copywriting.<\/p>\n<p>Freytag\u2019s Pyramid includes a seven-step framework that, while used initially by playwrights and screenplay writers, can also be used in marketing, advertising, and branding campaigns.<\/p>\n<ol>\n<li><strong>Exposition<\/strong>: Here\u2019s you. Here\u2019s your problem.<\/li>\n<li><strong>Inciting Incident:<\/strong> Something or someone life-altering comes along, triggering a chain of unprecedented events.<\/li>\n<li><strong>Rising Action<\/strong>: The hero\u2019s initial attempts to solve the problem only added complication.<\/li>\n<li><strong>Climax<\/strong>:\u00a0The action peaks and reaches a do-or-die moment for the protagonist.<\/li>\n<li><strong>Falling Action<\/strong>: Everything settles after the climax, and the protagonist reflects on their growth throughout their journey.<\/li>\n<li><strong>Resolution<\/strong>:\u00a0You edged out, defeated the enemy, and solved the problem. The battle is won.<\/li>\n<li><strong>Denouement<\/strong>:\u00a0You return to your daily life\u2014triumphant.<\/li>\n<\/ol>\n<p>In sales funnel copywriting, there are many ways to use Freytag\u2019s Pyramid to reel customers in. It can be used to tell your brand\u2019s story, share product use cases, feature customer success stories, publish case studies, and more.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Sales-Funnel-Copywriter-Characteristics.png\" alt=\"Characteristics of an effective sales funnel copywriter\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Characteristics of sales funnel copywriting experts<\/h2>\n<p>A sales funnel copywriting expert can bring leads down the funnel at a breakneck pace. Their <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-funnel-velocity\/\">funnel velocity<\/a> could be double \u2014 if not triple \u2014 that of an average copywriter.<\/p>\n<p>Here are the things you need to look for in a sales funnel copywriter:<\/p>\n<h3>1. A firm grasp of sales psychology<\/h3>\n<p>Sales copywriters should know how to tap into the audience\u2019s psyche and make them feel an emotional need to take action on your offers.<\/p>\n<h3>2. SEO knowledge<\/h3>\n<p>It\u2019s not enough to be a great copywriter. In digital marketing, copywriters need to understand how to create SEO-friendly content.<\/p>\n<p>The best copywriters know how to use keywords to their advantage. They weave them into each piece in a natural way and a way that makes sense to Google.<\/p>\n<p>And if your copy is optimized for search engines, you\u2019ll have an easier time ranking on page one\u2014where all the leads are.<\/p>\n<h3>3. Strong research skills<\/h3>\n<p>The best copywriting sales funnel is based on data and proven facts\u2014not mere hunches and guesses.<\/p>\n<p>A sales funnel copywriter should be up-to-date with the latest trends and information. They should also know how to find reliable sources that add credibility to their claims.<\/p>\n<h3>4. Empathy<\/h3>\n<p>Sales funnel copywriting experts should know what makes your target audience tick. They know how to tap into emotions like fear, greed, and vanity to get the reader to take action.<\/p>\n<p>They\u2019re also well-aware of the powerful crossover between\u00a0copywriting and psychology, leveraging the patterns of the human mind to their advantage.<\/p>\n<h3>5. Creative flair<\/h3>\n<p>Copywriters are creatives at heart. Therefore, they\u2019ll need to use their imagination throughout their copy-crafting process.<\/p>\n<p>They should be able to take the mundane and make it exciting \u2014 to sell the sizzle, not the steak. They need to write headlines that pop, metaphors that sting, and sentences that flow like a hot knife through butter.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Sales-Funnel-Copywriting-freelancers.png\" alt=\"Power your sales funnel with brilliant copywriters\u00a0\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Power your sales funnel with brilliant copywriters<\/h2>\n<p>Stop getting abysmal results from your sales funnels. The quality of your copywriters can spell the difference between getting hundreds of sales or getting nil.<\/p>\n<p>Invest in reliable, highly skilled, and committed sales funnel copywriting experts today. Chat with one of our <a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">content experts<\/a> now to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ready to skyrocket leads and sales? Use these advanced sales funnel copywriting strategies to improve your results at every customer stage.<\/p>\n","protected":false},"author":115,"featured_media":56446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[139,147,146],"ppma_author":[244],"class_list":["post-44996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-creation","tag-content-outsourcing","tag-hiring-freelancers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sales Funnel Copywriting Guide: Advanced Strategies + Examples<\/title>\n<meta name=\"description\" content=\"Ready to skyrocket leads and sales? Use these advanced sales funnel copywriting strategies to improve your results at every customer stage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Advanced Guide to Sales Funnel Copywriting\" \/>\n<meta property=\"og:description\" content=\"Ready to skyrocket leads and sales? Use these advanced sales funnel copywriting strategies to improve your results at every customer stage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T19:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T00:41:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jimmy Rodela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dbjim21\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimmy Rodela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/\"},\"author\":{\"name\":\"Jimmy Rodela\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/f867c9dcecf485a9e7a60040bdb6865b\"},\"headline\":\"The Advanced Guide to Sales Funnel Copywriting\",\"datePublished\":\"2022-09-15T19:00:36+00:00\",\"dateModified\":\"2025-07-11T00:41:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/\"},\"wordCount\":1728,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png\",\"keywords\":[\"Content Creation Resources\",\"Content Outsourcing Resources\",\"Hiring Freelancers Content\"],\"articleSection\":[\"Content Marketing Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/\",\"name\":\"Sales Funnel Copywriting Guide: Advanced Strategies + Examples\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png\",\"datePublished\":\"2022-09-15T19:00:36+00:00\",\"dateModified\":\"2025-07-11T00:41:02+00:00\",\"description\":\"Ready to skyrocket leads and sales? Use these advanced sales funnel copywriting strategies to improve your results at every customer stage.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#primaryimage\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png\",\"width\":1360,\"height\":646,\"caption\":\"Sales Funnel Copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clearvoice.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing Blog\",\"item\":\"https:\/\/www.clearvoice.com\/resources\/category\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Advanced Guide to Sales Funnel Copywriting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clearvoice.com\/#website\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"name\":\"ClearVoice\",\"description\":\"Better content. It\u2019s what we do.\",\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clearvoice.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clearvoice.com\/#organization\",\"name\":\"ClearVoice\",\"url\":\"https:\/\/www.clearvoice.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"contentUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg\",\"width\":149,\"height\":40,\"caption\":\"ClearVoice\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ClearVoiceContent\",\"https:\/\/x.com\/clearvoice\",\"https:\/\/www.linkedin.com\/company\/clearvoice\",\"https:\/\/www.instagram.com\/clearvoicecontent\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/f867c9dcecf485a9e7a60040bdb6865b\",\"name\":\"Jimmy Rodela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g511aaa0e8e423dc6d68cf6ad0ed620c6\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g\",\"caption\":\"Jimmy Rodela\"},\"description\":\"Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.\",\"sameAs\":[\"https:\/\/x.com\/@dbjim21\"],\"url\":\"https:\/\/www.clearvoice.com\/resources\/author\/jimmyr\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sales Funnel Copywriting Guide: Advanced Strategies + Examples","description":"Ready to skyrocket leads and sales? Use these advanced sales funnel copywriting strategies to improve your results at every customer stage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/","og_locale":"en_US","og_type":"article","og_title":"The Advanced Guide to Sales Funnel Copywriting","og_description":"Ready to skyrocket leads and sales? Use these advanced sales funnel copywriting strategies to improve your results at every customer stage.","og_url":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/","og_site_name":"ClearVoice","article_publisher":"https:\/\/www.facebook.com\/ClearVoiceContent","article_published_time":"2022-09-15T19:00:36+00:00","article_modified_time":"2025-07-11T00:41:02+00:00","og_image":[{"width":1360,"height":646,"url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png","type":"image\/png"}],"author":"Jimmy Rodela","twitter_card":"summary_large_image","twitter_creator":"@dbjim21","twitter_site":"@clearvoice","twitter_misc":{"Written by":"Jimmy Rodela","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#article","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/"},"author":{"name":"Jimmy Rodela","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/f867c9dcecf485a9e7a60040bdb6865b"},"headline":"The Advanced Guide to Sales Funnel Copywriting","datePublished":"2022-09-15T19:00:36+00:00","dateModified":"2025-07-11T00:41:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/"},"wordCount":1728,"commentCount":0,"publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png","keywords":["Content Creation Resources","Content Outsourcing Resources","Hiring Freelancers Content"],"articleSection":["Content Marketing Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/","url":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/","name":"Sales Funnel Copywriting Guide: Advanced Strategies + Examples","isPartOf":{"@id":"https:\/\/www.clearvoice.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#primaryimage"},"image":{"@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png","datePublished":"2022-09-15T19:00:36+00:00","dateModified":"2025-07-11T00:41:02+00:00","description":"Ready to skyrocket leads and sales? Use these advanced sales funnel copywriting strategies to improve your results at every customer stage.","breadcrumb":{"@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#primaryimage","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Advanced-Guide-to-Sales-Funnel-Copywriting_hero_1360x646.png","width":1360,"height":646,"caption":"Sales Funnel Copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.clearvoice.com\/resources\/advanced-sales-funnel-copywriting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clearvoice.com\/"},{"@type":"ListItem","position":2,"name":"Content Marketing Blog","item":"https:\/\/www.clearvoice.com\/resources\/category\/blog\/"},{"@type":"ListItem","position":3,"name":"The Advanced Guide to Sales Funnel Copywriting"}]},{"@type":"WebSite","@id":"https:\/\/www.clearvoice.com\/#website","url":"https:\/\/www.clearvoice.com\/","name":"ClearVoice","description":"Better content. It\u2019s what we do.","publisher":{"@id":"https:\/\/www.clearvoice.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clearvoice.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clearvoice.com\/#organization","name":"ClearVoice","url":"https:\/\/www.clearvoice.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","contentUrl":"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/12\/logo-clear-voice-1.svg","width":149,"height":40,"caption":"ClearVoice"},"image":{"@id":"https:\/\/www.clearvoice.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ClearVoiceContent","https:\/\/x.com\/clearvoice","https:\/\/www.linkedin.com\/company\/clearvoice","https:\/\/www.instagram.com\/clearvoicecontent\/"]},{"@type":"Person","@id":"https:\/\/www.clearvoice.com\/#\/schema\/person\/f867c9dcecf485a9e7a60040bdb6865b","name":"Jimmy Rodela","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g511aaa0e8e423dc6d68cf6ad0ed620c6","url":"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g","caption":"Jimmy Rodela"},"description":"Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.","sameAs":["https:\/\/x.com\/@dbjim21"],"url":"https:\/\/www.clearvoice.com\/resources\/author\/jimmyr\/"}]}},"authors":[{"term_id":244,"user_id":115,"is_guest":0,"slug":"jimmyr","display_name":"Jimmy Rodela","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/42a701934aa37d7b00221056a1527129853e972bb32e0229bc5c004c27f2e575?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/44996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/comments?post=44996"}],"version-history":[{"count":0,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/posts\/44996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media\/56446"}],"wp:attachment":[{"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/media?parent=44996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/categories?post=44996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/tags?post=44996"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clearvoice.com\/wp-json\/wp\/v2\/ppma_author?post=44996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}