{"id":44992,"date":"2022-09-22T12:00:07","date_gmt":"2022-09-22T19:00:07","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/"},"modified":"2025-04-11T09:38:09","modified_gmt":"2025-04-11T16:38:09","slug":"brand-digital-presence","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/","title":{"rendered":"Everything You Need to Know About Building Your Brand"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">A brand is more than just a logo or tagline. It&#8217;s who you are and what people feel about you.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These days, it seems like everyone has a brand. With more and more consumers turning to online resources to make their next buying decision, how do you stand out?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This guide will walk you through how to build your brand holistically through content marketing. We&#8217;ll cover how to create brand guidelines, build your authority, and increase your relevance. Then, we&#8217;ll take you through a step-by-step process to building a digital presence.\u00a0<\/span><\/p>\n<h2>Building Your Brand<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-50918\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence_Establish-Guidelines.png\" alt=\"All great brands start the same way\u00a0\u2014\u00a0a clear set of guidelines.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence_Establish-Guidelines.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence_Establish-Guidelines-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence_Establish-Guidelines-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Establishing your brand guidelines<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">All great brands start the same way\u00a0\u2014\u00a0a clear set of guidelines. These standards define how your brand looks, feels, and communicates across all its content.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When you&#8217;re creating your guidelines, you want to focus on three primary pillars:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Visual identity:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Your visual identity includes your logo design, color scheme, font type, and design elements. It&#8217;s often your first impression.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Voice and tone:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Your brand voice will stay consistent across all your content. Are you educational and authoritative or friendly and conversational? Tone is a bit more flexible. It can vary between formal or casual based on the context.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Messaging:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Your messaging starts with a mission statement that captures your brand&#8217;s purpose. Then, it expands to the core values that guide your brand forward.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">All in all, brand guidelines are a framework. They offer a structure and ensure your brand remains consistent across all your content channels.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50917\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence_Brand-Authority.png\" alt=\"ou have to commit to taking the time and energy to\u00a0build an audience through your content.\u00a0\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence_Brand-Authority.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence_Brand-Authority-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence_Brand-Authority-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Building your brand authority<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">It takes some time to earn your audience&#8217;s trust. You have to commit to taking the time and energy to\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/guide-to-building-audience-content\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">build an audience through your content<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With branding, it&#8217;s all about creating a connection with your target audience. Every piece of content is an opportunity to engage customers, reinforce your brand&#8217;s identity, or establish your authority.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are the best strategies that will build your brand authority in no time:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Quality over quantity:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Regularly publish high-level, well-researched content that provides insights into your audience&#8217;s needs and pain points.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Thought leadership:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Nothing builds authority faster than\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/thought-leadership-content-establish-authority-in-your-industry\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">thought leadership content<\/span><\/a><span data-preserver-spaces=\"true\">. Don&#8217;t just echo what everyone else is saying. What&#8217;s a unique perspective that your brand brings to the table? Use that to set yourself apart.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Guest posting:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Another great way to increase your brand&#8217;s visibility is to collaborate with other reputable companies in your industry. A guest post helps you tap into a new audience base and build backlinks to your site that increase SEO.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Maintaining relevance<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">To stay relevant, you need to keep your content malleable. Always continuously evolve and align your content with your audience&#8217;s changing needs and preferences.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Stay up-to-date:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Keep an eye on your industry&#8217;s evolving trends and developments. Attend webinars and workshops if you can. Monitor the top industry websites for any news or reports. Also, revamp your old content with fresh data and insights.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Use feedback:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Audiences are vocal these days. They&#8217;ll tell you what they want. Make your audience feel valued and heard. Take their feedback and refine your services and content strategy to adapt. And use analytics tools to monitor your audience&#8217;s behavior and preferences.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Social media:<\/span><\/strong><span data-preserver-spaces=\"true\"> Social media is where you can directly converse with your target audience and develop your <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-brand-footprint\/\" target=\"_blank\" rel=\"noopener\">brand&#8217;s footprint<\/a>. Engage with your followers and answer their questions. It shows that your brand values its community. And don&#8217;t be afraid to engage with trending hashtags or partner with influencers.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35785\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/what-is-Digital-Presence-e1698367660904.png\" alt=\"What is a digital presence?\" width=\"820\" height=\"289\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/what-is-Digital-Presence-e1698367660904.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/what-is-Digital-Presence-e1698367660904-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/what-is-Digital-Presence-e1698367660904-768x271.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Building Your Brand&#8217;s Digital Presence<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Alright, you now know how to build your brand. It&#8217;s time to take that knowledge to the digital world. That starts with establishing a strong digital presence.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">What is a digital presence?<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Your digital presence is what your company looks like online.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It represents the entire portfolio of digital branded platforms and assets, including websites,<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-use-social-media-to-generate-leads\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0social channels<\/span><\/a><span data-preserver-spaces=\"true\">, ads, search, and any other marketing content that lives online versus on a print or brick-and-mortar platform.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Digital presence is more than just being online. It&#8217;s also how your customers or potential customers perceive you.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Digital-Presence-forms.png\" alt=\"What are the forms of digital presence?\" width=\"820\" height=\"290\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">What are the different types of digital presence?<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">As we mentioned, your digital presence comprises all the places on a buyer&#8217;s journey where they may encounter your brand online. That includes what you create (blog posts and tweets) and what others create about you (online newspaper articles or customer reviews.)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It includes:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Your website, including blog posts, articles, customer support assets, product descriptions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Social channels, including your and others on Twitter, Facebook, Instagram, TikTok, LinkedIn, and others<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Earned or unearned media, such as branded online guest posts, newspaper mentions, or press releases<\/span><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-email-marketing-sequence\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Email marketing<\/span><\/a><span data-preserver-spaces=\"true\">, including drip sequences and marketing newsletters<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Search, including how you show up in organic Google results and those you pay for (PPC)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Reviews on commerce sites, such as\u00a0<\/span><a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html%3FnodeId%3DG3UA5WC5S5UUKB5G\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Amazon customer reviews<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or Goodreads<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Your digital presence may even include conversations about you on community forums, chat sites, or anywhere someone may get an impression of you from the internet.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Digital-Presence-importance.png\" alt=\"Why is it important to have an online presence?\" width=\"820\" height=\"290\" \/><\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Why is it important to have a digital presence?<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You can&#8217;t do much about what someone says about your business online. But you can control the presence you create yourself. How do you do that? By creating robust, targeted, and engaging content that meets people where they are while letting them know what you are all about.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The benefits of doing this are many:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Helps you get discovered or teaches an audience about the need you seek to solve<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Legitimizes your business and helps customers see you are a real company<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Helps you sell at every moment across multiple channels<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Provides data you can use to learn about your audience and provide better customer service or more valuable products and services<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Costs less than other advertising forms, such as print or maintaining an in-person presence<\/span><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/future-of-seo-2024\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Boosts your SEO<\/span><\/a><span data-preserver-spaces=\"true\">, something that&#8217;s very important if you want your customer to find you through search<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Last, it lets you educate your customer at multiple touchpoints in the buyer journey. We know that customers don&#8217;t usually buy upon first hearing of a company. They need several prompts and chances to research before they feel comfortable.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Either way, having a wide-reaching online presence ensures they find you when they&#8217;re ready to take that next step.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/business-Digital-Presence.png\" alt=\"How to build a business digital presence\" width=\"820\" height=\"290\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">How to Build a Digital Presence<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Creating an online footprint isn&#8217;t a one-and-done event. You&#8217;ll need to commit to starting with the end in mind and continually refining your efforts for the changing landscape of online media.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Make sure you are open to learning and can dedicate time and budget to making your digital presence the best possible. You&#8217;ll also want to follow these tips.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Fix mistakes ASAP<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">When was the last time you looked at your\u00a0<\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Google Business Profile listing<\/span><\/a><span data-preserver-spaces=\"true\">? Is it outdated or full of errors?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Even something as small as having a wrong menu offering or outdated business hours can cause you to lose goodwill. Go through your digital assets and ensure they are factual and easy to navigate.<\/span><\/p>\n<h3>Focus on what you do best<\/h3>\n<p><span data-preserver-spaces=\"true\">There are many places your digital presence can eventually reach. But it&#8217;s best to start small for those new to creating a digital footprint. One of the worst things you can do is attempt to reach out via numerous digital channels and give the impression you&#8217;re not very good at any of them.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Focus on one or two social channels plus your website at first. Give them your full attention and resources to make them the highest quality possible.\u00a0<\/span><\/p>\n<h3>Set yourself apart<\/h3>\n<p><span data-preserver-spaces=\"true\">Once you&#8217;ve committed to some core aspects of your online presence, consider how you are different from your competitors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Is it the product? Do you have a unique customer service approach? Perhaps you really have a way with words. Whatever it is, use the online space to define your company so there&#8217;s no mistake that it&#8217;s you. This will be especially helpful as your industry becomes more crowded.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In fact, after some time, your customers should recognize your content in their social feeds or through search without having to look at your name.<\/span><\/p>\n<h3>Use visuals<\/h3>\n<p><span data-preserver-spaces=\"true\">People love photos and videos. (Just look at how popular TikTok and Instagram Reelz are now!) Visual assets can stand in for clever copy and do the heavy lifting of defining your brand in that stand-out way we mentioned before.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can also\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/the-ultimate-guide-to-infographics-from-benefits-to-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">use infographics<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and videos to educate, answer product questions, share customer testimonials, and advertise much more cheaply than on television.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Visual content is also more readily shared, so use it anytime you need a signal boost on a product launch or update.\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/visual-content-and-seo-rankings\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Optimizing visual content boosts SEO<\/span><\/a><span data-preserver-spaces=\"true\">, as well.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Don&#8217;t be afraid to ask for help<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Finally, the online space is fast-moving, constantly changing, and a more significant part of your influence all the time. While there&#8217;s likely some content you can handle on your own, don&#8217;t let time or talent limit you from creating the digital assets you know can help convert.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you struggle to get your marketing team to prioritize things or want some direction, consider<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/the-6-types-of-content-you-should-outsource\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0outsourcing to a content agency<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0that&#8217;s well-versed in such matters.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Ready to Build Your Brand?\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Building your brand requires dedication and commitment. But the rewards are worth the effort. That being said, if you need help establishing your brand, ClearVoice has your back.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Our expert teams and managed content creation services can help ensure you create content that leaves a lasting impression on your audience.\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Discover our solutions<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">speak to a content strategist\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">to learn how.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your blogs, social channels, and website are all part of your digital presence, but how can you improve it over time? Get tips for success.<\/p>\n","protected":false},"author":226,"featured_media":50919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[137,138,150],"ppma_author":[211],"class_list":["post-44992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-content-marketing-strategy","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building Your Brand: A Strategic Guide<\/title>\n<meta name=\"description\" content=\"Struggling with building your brand online? Here&#039;s a breakdown of what you need to do to increase your visibility and digital presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything You Need to Know About Building Your Brand\" \/>\n<meta property=\"og:description\" content=\"Struggling with building your brand online? Here&#039;s a breakdown of what you need to do to increase your visibility and digital presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-22T19:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T16:38:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence-Branding_Hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brandon Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brandon Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/\"},\"author\":{\"name\":\"Brandon Johnson\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/ffe49593fca6e0c2c6a03b68ddb95c07\"},\"headline\":\"Everything You Need to Know About Building Your Brand\",\"datePublished\":\"2022-09-22T19:00:07+00:00\",\"dateModified\":\"2025-04-11T16:38:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/\"},\"wordCount\":1620,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence-Branding_Hero_1360x646.png\",\"keywords\":[\"Branding Resources\",\"Content Marketing Strategy Resources\",\"Social Media Resources\"],\"articleSection\":[\"Content Marketing Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/\",\"name\":\"Building Your Brand: A Strategic Guide\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/brand-digital-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/09\/Digital-Presence-Branding_Hero_1360x646.png\",\"datePublished\":\"2022-09-22T19:00:07+00:00\",\"dateModified\":\"2025-04-11T16:38:09+00:00\",\"description\":\"Struggling with building your brand online? 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