{"id":44965,"date":"2022-11-25T12:00:19","date_gmt":"2022-11-25T19:00:19","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/top-15-content-marketing-trends-for-2023\/"},"modified":"2025-07-01T14:43:30","modified_gmt":"2025-07-01T21:43:30","slug":"content-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/content-marketing-trends\/","title":{"rendered":"Top 15 Content Marketing Trends for 2025"},"content":{"rendered":"<p>Content marketing trends. They evolve. It happens regularly. We know this! But for B2B marketers and <a href=\"https:\/\/www.clearvoice.com\/resources\/integrating-content-across-your-enterprise\/\" target=\"_blank\" rel=\"noopener\">large enterprises<\/a>, the cost of lagging behind the content marketing trend curve is too massive to ignore.<\/p>\n<p>To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2025 and beyond.<\/p>\n<p>Let\u2019s get started.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-50231\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/11\/content-marketing-trends.jpg\" alt=\"content marketing trends\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/11\/content-marketing-trends.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/11\/content-marketing-trends-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/11\/content-marketing-trends-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Emerging content marketing trends<\/h2>\n<h3>1. AI-assisted content<\/h3>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/when-you-should-and-shouldnt-use-ai-for-content\/\">Artificial intelligence<\/a> (AI) is far from being able to produce highly polished, full-length content without human input. However, the technology can assist with content ideation, outline creation, and proofreading. And it&#8217;s not going anywhere anytime soon.<\/p>\n<p>There is a trend in content marketing of teams using platforms like Writesonic and\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/jasper-copy-ai-vs-clearvoice\/\">Jasper.ai<\/a>, as well as content professionals, to speed up content creation.\u00a0But with the glaring mistakes seen from AI-generated content,\u00a0<a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/\">content experts<\/a>\u00a0still need to handle much of the writing and editing to ensure quality and brand alignment.<\/p>\n<h3>2. Podcasts<\/h3>\n<p>The demand for podcasts continues to grow.<\/p>\n<p>In 2022, there were about 98.4 million U.S. podcast listeners. By the end of 2026, the figure is expected to <a href=\"https:\/\/www.oberlo.com\/statistics\/podcast-listener-numbers\" target=\"_blank\" rel=\"noopener\">balloon to 119 million.<\/a><\/p>\n<p>Considering the increase in podcast listeners, it\u2019s a logical outcome for businesses to invest in podcasts.<\/p>\n<p>Podcasts are perfect for relationship building, providing value to listeners, selling, increasing brand visibility, and establishing brand authority.\u00a0If you\u2019re looking to <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-use-podcasts-to-leverage-your-content\/\" target=\"_blank\" rel=\"noopener\">start your podcast<\/a>, consider using the podcast topics below:<\/p>\n<ul>\n<li>Industry trends and news<\/li>\n<li>How-to tips<\/li>\n<li>Case studies<\/li>\n<li>Leader interviews<\/li>\n<li>Start-up stories<\/li>\n<\/ul>\n<p>To get more mileage out of your content, consider repurposing the content pieces you publish.<\/p>\n<p>If you received massive engagements out of a social media post you published, consider creating a podcast out of that as well.\u00a0After all, the massive social engagement you received is a validation that your audience is interested in learning more about the topic you posted about.<\/p>\n<h3>3. First-party data collection<\/h3>\n<p>Google may have extended support for third-party cookies until 2025. However, businesses are already scrambling to incorporate first-party data collection in their marketing.<\/p>\n<p>Some of the ways to collect first-party data are:<\/p>\n<ul>\n<li>Running surveys<\/li>\n<li>Reviewing details from on-site user registrations<\/li>\n<li>Event-based tracking<\/li>\n<li>Analyzing customer purchase history<\/li>\n<\/ul>\n<p>With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. This enables data-driven decisions in creating landing pages, registration processes, and website copy.<\/p>\n<h3>4. Hybrid marketing experiences<\/h3>\n<p>Event marketing has returned as one of the top marketing trends and one of the most effective.<\/p>\n<p><a href=\"https:\/\/explodingtopics.com\/blog\/event-marketing-stats\" target=\"_blank\" rel=\"noopener\"><strong>90% of event organizers<\/strong><\/a> think all large-scale events will be remote or hybrid over the next two years.<\/p>\n<h3>5. Omnichannel marketing<\/h3>\n<p>Big businesses run digital marketing campaigns that never sleep.<\/p>\n<p>As such,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-create-cross-channel-campaigns\/\">omnichannel marketing<\/a>\u00a0includes strategies outside traditional touch points\u2014from social media ads to emails. This includes instant messaging, mobile push notifications, and standard (offline) marketing.<\/p>\n<h3>6. Self-guided B2B buying journeys<\/h3>\n<p>Data from McKinsey reveals that\u00a0<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-forever\" target=\"_blank\" rel=\"noopener\">77 percent<\/a>\u00a0of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. On the other hand, 27 percent are willing to stake up to $500,000.<\/p>\n<p>That\u2019s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer\u2019s journey, especially for products and services requiring much research.<\/p>\n<p>B2B organizations must also consider how content pieces fit different sales funnel stages. For example, create and optimize top-of-the-funnel content for a wider audience. Meanwhile, tailor bottom-of-the-funnel content to each prospect\u2019s specific objectives and preferences.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35597\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/brand-identity-trends.png\" alt=\"brand identity content marketing trends\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/brand-identity-trends.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/brand-identity-trends-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/brand-identity-trends-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Brand identity content marketing trends<\/h2>\n<h3>7. Fun and relatable content<\/h3>\n<p>Content fatigue is an obstacle that content marketers contend with.\u00a0Overwhelmed by the information onslaught, internet users often ignore content because they are overwhelmed and drained of their bandwidth to take in complex ideas.\u00a0That\u2019s why fun and relatable content is gaining traction.<\/p>\n<p>Even businesses in seemingly dull industries (I use \u201cdull\u201d for lack of a better word) are looking for ways to create fun content for their users.<\/p>\n<p>Memes are a great example.\u00a0Despite their fun nature, companies use memes to illustrate user pain points and their solutions, no matter how business-like or humorless the solutions might be.<\/p>\n<p>The best part is that\u00a0<a href=\"https:\/\/www.amraandelma.com\/meme-statistics\/\" target=\"_blank\" rel=\"noopener\">studies show<\/a>\u00a0that over 60% of people are likelier to buy from companies that use memes.\u00a0That means companies can add an element of fun and lightheartedness to their brand image while still selling effectively.<\/p>\n<p>Other fun and relatable content pieces you can use are:<\/p>\n<ul>\n<li>Short, funny videos<\/li>\n<li>Comic strips<\/li>\n<li>Jokes<\/li>\n<li>Games<\/li>\n<\/ul>\n<h3>8. Awareness-driven reputation management<\/h3>\n<p>Customers care about the causes they support more than ever \u2014 so much so that it affects their purchase decisions.<\/p>\n<p>Accordingly, businesses benefit from incorporating social responsibility and awareness into their marketing initiatives. This can be done in several ways, like supporting charitable causes and using inclusive language.<\/p>\n<h3>9. Commitment to data privacy<\/h3>\n<p>Ever-growing concerns over\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/how-user-privacy-impacts-your-content-strategy\/\">user privacy<\/a>\u00a0make it vital for enterprises to provide reassurance whenever they gather data through content marketing. A typical use case is in promotional content, like\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/white-papers-for-business-marketing\/\">white papers<\/a>, industry reports, and ebooks, that require users to provide basic contact information.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35598\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/social-media-trends.png\" alt=\"Social media content marketing trends\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/social-media-trends.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/social-media-trends-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/social-media-trends-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Social media content marketing trends<\/h2>\n<h3>10. Using Threads for content marketing<\/h3>\n<p><a href=\"https:\/\/www.threads.net\/\" target=\"_blank\" rel=\"noopener\">Threads<\/a> is a social media marketing platform launched by Meta Platforms on July 5, 2023. <a href=\"https:\/\/www.threads.net\/@zuck\/post\/CuVxMmvLNsG\" target=\"_blank\" rel=\"noopener\">According to Mark Zuckerberg<\/a>, Threads passed over 5 million sign-ups in the first four hours. And in just 4-6 days, it garnered over 100 million users. As of October 2024, it has over <a href=\"https:\/\/www.threads.net\/@zuck\/post\/C89oeSORn81\" target=\"_blank\" rel=\"noopener\">175 million monthly active users<\/a>.<\/p>\n<p>The traction the new social media platform garnered is quite outstanding, especially considering that Instagram took close to three years to achieve its 100 million users milestone.\u00a0The figure highlights the potential benefits that Threads can bring to businesses.<\/p>\n<p>Since Threads is far less competitive than other established social media sites, businesses can double down on their content marketing efforts to leverage First Mover Advantage.<\/p>\n<p>Some of the best content pieces that Threads users can publish are:<\/p>\n<ul>\n<li>Before and after photos<\/li>\n<li>Versus-type content to stir engagement<\/li>\n<li>Polls<\/li>\n<li>Company updates<\/li>\n<\/ul>\n<h3>11. Short-form videos<\/h3>\n<p>The demand for <a href=\"https:\/\/www.clearvoice.com\/resources\/short-form-vs-long-form-content-which-do-i-use\/\" target=\"_blank\" rel=\"noopener\">short-form videos<\/a> reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts \u2014 with no signs of slowing down.<\/p>\n<p>Short-form videos give users bite-sized information and entertainment. Hubspot reports that short-form videos have the\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report?__hstc=243653722.7d1b610263c165d0166e75115fc9aba9.1694558352630.1694670982320.1694735202933.10&amp;__hssc=243653722.3.1694735202933&amp;__hsfp=2976553980\" target=\"_blank\" rel=\"noopener\">highest ROI<\/a>\u00a0of all social media content.<\/p>\n<h3>12. The rise of TikTok ads<\/h3>\n<p>A study commissioned by TikTok, in partnership with data analytics company Kantar, revealed that ads on their network are\u00a0<a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/6-takeaways-from-our-latest-kantar-study\" target=\"_blank\" rel=\"noopener\">10 percent<\/a>\u00a0more attention-grabbing than other social networks. The study also showed that TikTok ads are 21 percent more trend-setting than those published on other platforms.<\/p>\n<p>TikTok led the rise of short-form videos, particularly during the pandemic. Content on that platform is perceived as more authentic and relatable, especially when using native features like filters, free background sounds, and hashtags.<\/p>\n<h3>13. Content with strong hooks<\/h3>\n<p>Due to generative AI&#8217;s rapid content creation capabilities, social media is overflowing with content.<\/p>\n<p><a href=\"https:\/\/www.insiderintelligence.com\/content\/5-charts-showing-how-marketers-thinking-about-generative-ai-now-that-hype-has-passed\" target=\"_blank\" rel=\"noopener\">According to Insider Intelligence<\/a>, 76% of marketers use generative AI for basic content creation.\u00a0The waterfall-like influx of new content makes using compelling hooks essential for businesses that want to ensure their content is read and not simply scrolled past.<\/p>\n<p>On LinkedIn, for instance, check how captivating the hooks are from its top creators:<\/p>\n<ul>\n<li>\u201cHow to Waste Your Life:\u201d (Published by Dan Koe, Founder of Modern Mastery)<\/li>\n<li>\u201c10 uncomfortable truths SaaS Executives need to read:\u201d (By Markus Rentsch, CEO of Remark-able)<\/li>\n<li>\u201cThis may rub people the wrong way&#8230;..\u201d (By Nat Berman, CEO of Uncoached Corp)<\/li>\n<\/ul>\n<p>If you\u2019re looking for compelling content hook angles, consider the points below:<\/p>\n<ul>\n<li>Behind-the-scenes<\/li>\n<li>Mysteries or unresolved stories<\/li>\n<li>Ask an interesting question<\/li>\n<li>Share quotes<\/li>\n<li>Engage your readers with a contest or challenge<\/li>\n<li>Share a personal story<\/li>\n<li>Start with a compelling headline<\/li>\n<li>Comparison or versus content<\/li>\n<\/ul>\n<p>Before choosing your hooks, consider what\u2019s important to your readers and their peculiarities.<\/p>\n<p>There has to be a substantial overlap between your readers\u2019 dynamics and your marketing or business goals.<\/p>\n<p>If your readers, for example, are in a phase where they\u2019re ready to purchase a product but are unsure which product best fits their needs, using a comparison- or versus-type is likely to work well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35599\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/b2b-marketing-trends.png\" alt=\"B2B content marketing trends\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/b2b-marketing-trends.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/b2b-marketing-trends-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/b2b-marketing-trends-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>B2B content marketing trends<\/h2>\n<h3>14. Conversational marketing<\/h3>\n<p>B2B buyers need quick answers to progress through their self-guided journeys \u2014 at speeds faster than human sales reps can deliver.<\/p>\n<p>This leads to the\u00a0growing demand\u00a0for AI-driven conversational marketing tools, particularly chatbots or marketing bots.<\/p>\n<p>Chatbots address frequently asked questions and provide relevant information based on the audience\u2019s query. As a result, B2B buyers don\u2019t have to wait for a sales rep to obtain details to help them make a purchase decision.<\/p>\n<h3>15. Increased spending on video content<\/h3>\n<p>B2B organizations continue to prioritize videos in their content marketing budgets. In fact, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">91% of businesses<\/a> use videos as a marketing tool, and 89% of consumers want to see more videos from brands. It&#8217;s a win-win.<\/p>\n<p>Marketers are also increasingly using AI to help speed up the editing process \u2014 76% have used AI tools to create or edit video content. But a human touch is essential to ensuring quality.<\/p>\n<p>Videos offer a flexible and engaging way to connect with B2B prospects.<\/p>\n<p>With a talented team of scriptwriters and video editors (and perhaps an AI tool or two), B2B organizations can accomplish different marketing goals with various video types, like:<\/p>\n<ul>\n<li>Explainer videos<\/li>\n<li>Product demos<\/li>\n<li>Video interviews<\/li>\n<li>Pre-recorded online courses<\/li>\n<li>Video ads<\/li>\n<li>Thought leadership videos<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50232\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/11\/content-marketing-solutions.jpg\" alt=\"Content marketing solutions\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/11\/content-marketing-solutions.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/11\/content-marketing-solutions-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2022\/11\/content-marketing-solutions-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Content marketing solutions for the ages<\/h2>\n<p>No matter the content marketing trend, you need a trustworthy team of content experts to fuel your big business marketing campaigns.<\/p>\n<p>ClearVoice has a network of seasoned, carefully vetted professionals for content marketing of all sizes. You\u2019ll find content strategists, graphic designers, editors, writers, and more \u2014 ready to learn about your brand and adapt to the ever-changing content marketing landscape.<\/p>\n<p>Start browsing\u00a0<a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/\">our diverse talent network<\/a>\u00a0or talk to a\u00a0<a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">content specialist<\/a>\u00a0today about what we can do for your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the top content marketing trends for 2023. Create high-performing content campaigns to generate leads, sales, and audience engagement.<\/p>\n","protected":false},"author":115,"featured_media":56267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[160,138,152,150,156],"ppma_author":[244],"class_list":["post-44965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai","tag-content-marketing-strategy","tag-marketing-trends","tag-social-media","tag-video-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Content Marketing Trends for 2025 | ClearVoice<\/title>\n<meta name=\"description\" content=\"Use our guide to the top content marketing trends for 2025 to create high-performing content that 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