{"id":44938,"date":"2023-02-28T12:00:04","date_gmt":"2023-02-28T19:00:04","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/old-content-pruning\/"},"modified":"2024-04-03T12:00:29","modified_gmt":"2024-04-03T19:00:29","slug":"old-content-pruning","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/old-content-pruning\/","title":{"rendered":"Understanding When You Need Content Pruning"},"content":{"rendered":"<p>It&#8217;s easy to see when a garden is overgrown. It&#8217;s a little harder when it&#8217;s a website.<\/p>\n<p>If you&#8217;ve been creating content for a while, there\u2019s a good chance some of it&#8217;s outdated. From outdated statistics to shifts in brand voice to spotlights on former team members, the signs are clear: your &#8220;content garden&#8221; needs pruning.<\/p>\n<p>In this guide, we show you what content pruning is all about and why it&#8217;s important. Then we&#8217;ll break down how to choose which content to refresh, rewrite, and cut.<\/p>\n<p>Let&#8217;s get out the shears.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/02\/Prune_Pruning.jpg\" alt=\"What is content pruning in SEO?\" width=\"820\" height=\"320\" \/><\/p>\n<h2>Content Pruning in SEO<\/h2>\n<p>Content pruning is the process of removing low-performing content that\u2019s negatively affecting your website\u2019s search engine ranking. It typically involves taking down web pages that contain outdated information or don\u2019t get enough traffic.<\/p>\n<p>The goal is to improve the overall health of your website by providing only highly relevant content with rich and updated information. Doing so will, in turn, have a positive effect on your search engine optimization (SEO) efforts.<\/p>\n<p>In some cases, you may also choose other content optimization methods. For example, a content refresh or a rewrite instead of completely removing the existing content. This would involve\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/optimizing-existing-content\/\">optimizing existing content<\/a>\u00a0with more updated information. You could also include additional content to improve the quality and increase its freshness.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/02\/Prune_Important.jpg\" alt=\"Why is pruning old content important?\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Why Pruning Content is Important<\/h2>\n<p>There are several reasons to regularly prune their content:<\/p>\n<ul>\n<li><strong>It improves the user experience:\u00a0<\/strong>Pruning old content minimizes the risk of visitors chancing upon a page that&#8217;s no longer relevant and ensures that visitors always find the most updated information about your business. Plus, the user experience is boosted when all the pages on your site offer high-value content, making your audience want to stay for longer on your site.<\/li>\n<li><strong>It helps your SEO efforts:\u00a0<\/strong>The enhanced experience from your content optimization efforts will help to reduce bounce rates and improve time on site. Both of these factors play into your search engine ranking. Moreover,\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/is-fresh-content-a-google-ranking-factor\/#close\" target=\"_blank\" rel=\"noopener\">content freshness is an important factor<\/a> for ranking your content in relevant search results.<\/li>\n<li><strong>It improves overall website quality:<\/strong> With brand identity becoming synonymous with digital presence, your website speaks volumes about your brand\u2019s credibility. With content pruning, you can ensure that your website contains high-quality information that\u2019s relevant, credible, and up-to-date.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/02\/Prune_Often.jpg\" alt=\"update old content\" width=\"820\" height=\"290\" \/><\/p>\n<h2>How Often You Should Update Old Content<\/h2>\n<p>The short answer? As often and as consistently as possible.<\/p>\n<p>A lot of companies subscribe to a one major pruning session a year philosophy. But this isn&#8217;t always enough. Instead, you need to make it a regular part of your content optimization efforts.<\/p>\n<p>Ideally, you want to aim for a quarterly content audit. But, it also depends on the scale of your website. If your website is massive (containing thousands of pages), you want to regularly prune every two or three months. If you have a mid-scale website, you can do it quarterly. And smaller websites can get away with it twice a year.<\/p>\n<h4>What to prune<\/h4>\n<p>Brands typically need to prune content that\u2019s no longer relevant to the business. Start with pages on your site for services or products you no longer provide (if applicable). You should also remove pages containing information about past events and old announcements that no one will pay attention to anymore.<\/p>\n<p>As for blog posts and other resource-type content, you\u2019ll need to remove any page discussing topics that are no longer relevant to your industry. For example, a blog post about the Vine app no longer makes sense in the marketplace since that app has long been obsolete. Also, see if there&#8217;s a topic you&#8217;ve written multiple content pieces about, and consider removing the weakest posts.<\/p>\n<p><em><strong>Pro Tip:<\/strong>\u00a0Don\u2019t forget to redirect visitors to a new page that contains relevant information. You don\u2019t want to ruin the user experience by having visitors land on a non-existent page.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/02\/Prune_Refresh.jpg\" alt=\"When should I refresh old content?\" width=\"820\" height=\"290\" \/><\/p>\n<h2>When to Refresh Content Instead<\/h2>\n<p>Sometimes, you may come across a page that\u2019s performing really well but has information that\u2019s outdated. Other times, you might notice that a page has the potential to perform even better with some changes and updates. In these cases, all you need is a content refresh.<\/p>\n<p>That can involve:<\/p>\n<ul>\n<li>Updating links<\/li>\n<li>Adding new information<\/li>\n<li>Enriching it with new media content<\/li>\n<li>Optimizing it with more relevant keywords<\/li>\n<li>Replacing outdated info with the latest updates<\/li>\n<\/ul>\n<p>For example, maybe you&#8217;ve written a high-quality post about market trends for the past year. When the next year rolls around, you can go through and tweak it to reflect the new trends that are evolving while keeping the SEO and value of the current post.\u00a0In some cases, simply adding relevant keywords to the content or updating it with supporting imagery can do the trick.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/02\/Prune_Level_Up.jpg\" alt=\"Level up your content optimization\" width=\"820\" height=\"290\" \/><\/p>\n<h2>Level Up Your Content Optimization<\/h2>\n<p>The most effective content strategies don\u2019t just focus on creating new content. They acknowledge the value of optimizing existing ones. Integrating the right content optimization techniques into your overall strategy can maximize the impact of your efforts.\u00a0 And sometimes, the most cost-effective way to do this is through outsourcing.<\/p>\n<p>At ClearVoice, we have over a decade of experience elevating brand&#8217;s content to drive their success. <a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Connect with us today<\/a> to see how we can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s easy to see when a garden is overgrown. It&#8217;s a little harder when it&#8217;s a website. If you&#8217;ve been creating content for a while, there\u2019s a good chance some of it&#8217;s outdated. From outdated statistics to shifts in brand voice to spotlights on former team members, the signs are clear: your &#8220;content garden&#8221; needs [&hellip;]<\/p>\n","protected":false},"author":188,"featured_media":29644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[143,149],"ppma_author":[301],"class_list":["post-44938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-operations","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Pruning: A Practical Guide for Your Business | ClearVoice<\/title>\n<meta name=\"description\" content=\"Has your &quot;content garden&quot; become overgrown? 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