{"id":44926,"date":"2023-03-16T12:00:00","date_gmt":"2023-03-16T19:00:00","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/how-to-develop-a-website-content-strategy\/"},"modified":"2025-04-13T17:28:55","modified_gmt":"2025-04-14T00:28:55","slug":"how-to-develop-a-content-strategy","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/how-to-develop-a-content-strategy\/","title":{"rendered":"Deep Dive Into Developing Your Content Strategy"},"content":{"rendered":"<section><span data-preserver-spaces=\"true\">We\u2019ve all been there. Spinning our wheels, unsure if our content marketing is going in the right direction.\u00a0<\/span><span data-preserver-spaces=\"true\">When you feel that way, it\u2019s time to reassess your content strategy. (Or create one).\u00a0<\/span><span data-preserver-spaces=\"true\">Having an airtight content strategy in place is essential to your content marketing success.\u00a0<\/span><a href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/report\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Eighty percent of successful marketers<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0have a documented strategy in place. You should, too.\u00a0<\/span><span data-preserver-spaces=\"true\">This article will walk you through a step-by-step guide to developing a high-quality content strategy. We\u2019ll cover the core components and break them down in more detail.<\/span><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-51026 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_definition.jpg\" alt=\"A\u00a0content strategy\u00a0is the process of planning, creating, delivering, and maintaining content to align with business goals.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_definition.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_definition-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_definition-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">What is a Content Strategy?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">A\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/content-strategy-buyer-journey\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content strategy<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is the process of planning, creating, delivering, and maintaining content to align with business goals. It\u2019s not just the what. It\u2019s also the how, why, when, and where.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Content strategy requires understanding the needs and behaviors of the target audience. The easiest way to do that is by first identifying key performance indicators (KPIs) and goals. Then, determine what types of content will be most effective in achieving them. Some examples of goals for a content strategy would be:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Increasing brand awareness<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Driving more traffic<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increasing leads<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increasing conversions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Building brand loyalty<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Retaining customers<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Higher brand visibility\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">In addition, a content strategy involves creating a plan for regularly producing and promoting the content you create.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The strategy may also include guidelines for how you will govern, update, and evaluate your content. Creating a <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-matrix\/\" target=\"_blank\" rel=\"noopener\">content matrix<\/a>\u00a0to categorize content by customer journey and segments can also be helpful. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A well-crafted content strategy helps ensure the content aligns with business objectives, user needs, and organizational resources.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-51025 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Core-Components.jpg\" alt=\"The core components of a content strategy\" width=\"820\" height=\"321\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Core-Components.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Core-Components-300x117.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Core-Components-768x301.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The core components of a content strategy include:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Audience analysis<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Defining your goals<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Research and planning<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Content creation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Content optimization<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Content distribution<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Measuring your success<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Refining and adjusting<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">If you\u2019re unsure where to start, check out our guide to\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/25-questions-for-content-strategy\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">elevating your content strategy<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-51030 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Stat.jpg\" alt=\"Stat: 97 percent of marketers\u00a0reported using content marketing as part of their overall marketing strategy\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Stat.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Stat-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Stat-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">Why Having a Content Strategy is Important<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You wouldn\u2019t drive cross-country without a map. Nor should you create content without a strategy.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">97 percent of marketers<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0reported using content marketing as part of their overall marketing strategy. But, only 57 percent reported having a documented strategy. And only 19 percent considered their strategy \u201cadvanced.\u201d\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That means most businesses are using content marketing but not unlocking its full potential.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Without a solid strategy, your content marketing efforts will be like throwing spaghetti at the wall and seeing what sticks. Haphazard content marketing leads to haphazard results (if any at all).\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A content strategy aligns all your team members, workflows, and technology and gets them moving in the same direction.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51023\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Breakdown.jpg\" alt=\"Breaking Down the Core Components\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Breakdown.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Breakdown-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Breakdown-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Breaking Down the Core Components<\/span><\/h2>\n<h3><span data-preserver-spaces=\"true\">Audience analysis<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">It all begins with\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/audience-targeting\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">understanding your audience<\/span><\/a><span data-preserver-spaces=\"true\">. Before you begin any content creation, you have to pinpoint who it\u2019s for. Here, analytics are your best friend. Tools like\u00a0<\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Google Analytics<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0can give you an overview of who\u2019s already engaging with your brand. In order you build your\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/create-marketing-personas\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">buyer personas<\/span><\/a><span data-preserver-spaces=\"true\">, start with demographics like:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Age<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Occupation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Gender<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Education<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Location<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Then, dive deeper into your audience\u2019s psychographics:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Values<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Opinions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Attitudes<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Interests<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Ultimately, you\u2019re gathering all this data to answer two questions:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Who is your audience?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What drives them to take action?\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Then, you can start to build goals around meeting their needs and pain points.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Defining your goals<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A content strategy without clear goals is dead in the water. Your goals ensure all your efforts are headed in the same direction. The beauty of content marketing is in its versatility. You can tailor it depending on your brand\u2019s specific needs. We mentioned some goals earlier. Most content strategy goals revolve around four areas:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Brand awareness<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Thought leadership<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Lead generation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Engagement and loyalty<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51029 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_SMART.jpg\" alt=\"Use the\u00a0SMART framework\u00a0to make sure your goals are concrete instead of vague.\" width=\"820\" height=\"396\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_SMART.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_SMART-300x145.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_SMART-768x371.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h4><span data-preserver-spaces=\"true\">Creating SMART goals<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Use the\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/smart-goal-examples\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">SMART framework<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to make sure your goals are concrete instead of vague. SMART stands for:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Specific<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Measurable<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Achievable<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Relevant<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Time-bound<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Using that structure will ensure your goals are clear and well-crafted. It\u2019ll also inform how you plan and research your content creation.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Research and planning<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">It\u2019s finally time to start building your\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/content-roadmap-guide\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content roadmap<\/span><\/a><span data-preserver-spaces=\"true\">. As you go through this, keep in mind that this will likely evolve as your business does. The important thing is having a plan you can refer back to you. Follow this five-step process:\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Conduct content research\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Start by examining your existing content (if you have some). Make a list that analyzes strengths and weaknesses. Note which pieces are doing well and which aren\u2019t. Use your key performance indicators to identify where the gaps are. Rework or eliminate content that doesn\u2019t match your newly defined goals. That should give you a clear picture of your current content situation.\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Create a keyword and topic portfolio\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Next up is your keyword strategy. Build a list of strong keywords relevant to your business that will likely attract organic traffic. Once you brainstorm a list, use a tool like\u00a0<\/span><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Google AdWords Keyword Planner<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to research the monthly search volume of each keyword. You\u2019ll notice some keywords are highly competitive while others are easier to rank for. Strike a balance and pick keywords with good traffic volume but aren\u2019t the most competitive.\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Topic ideation and prioritization<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Now, it\u2019s time to think about topics. Use each keyword as a starting point to brainstorm potential topics around. Each topic should also generate a list of relevant subtopics for more niche content creation.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A great way to generate ideas is to type your keyword or topic idea into Google and see the most popular related questions. Or, you can use tools like\u00a0<\/span><a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">ChatGPT<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to ideate large topic lists quickly that you can pull from.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Once you have your topics, it\u2019s time to think about which ones you\u2019ll create first.\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Taxonomies<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">You might be wondering what a taxonomy even is. We\u2019ll make it simple. It\u2019s a classification system for organizing content. Think of it like a hierarchy. The top of your taxonomy chart will begin with your broadest, most-search for topics. Each of those will generate multiple subtopics, and so on.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A good technique is to organize your content around themes instead of keywords. Or you can use a\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/pillar-content-strategy\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">pillar content strategy<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0where one piece of content covers a topic comprehensively, and then you create \u201ccluster\u201d pieces that branch off into subtopics.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Having a strong taxonomy structure in place ensures Google knows how to rank the importance of your pages and which ones to give more authority to.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51024 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Briefs.jpg\" alt=\"Content briefs keep everyone on the same page about what\u2019s being created and why.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Briefs.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Briefs-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Briefs-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h4><span data-preserver-spaces=\"true\">Content briefs\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">We\u2019re at the last step! The final piece of the puzzle is to create a\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/seo-content-brief\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content brief<\/span><\/a><span data-preserver-spaces=\"true\">. Content briefs keep everyone on the same page about what\u2019s being created and why. They also organize tracking your content\u2019s progress and making sure it\u2019s meeting your goals.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Templates work great here. An example would be this:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Main deliverables<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Word count<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Suggested titles<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Target audience<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Suggested keywords<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Goal of the piece<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Key takeaways<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Questions to answer<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">An outline (optional)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Suggested resources<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Internal linking<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Any additional details<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">And with that, it\u2019s finally time to create.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/04\/Website-Content-Strategy-Write.jpg\" alt=\"Great content helps generate organic traffic, turn users into leads, and convert those leads into paying customers.\" width=\"820\" height=\"290\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Content creation and optimization<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Creating\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-high-quality-content-and-how-do-i-create-it\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">high-quality, compelling content<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is one of the most important aspects of your content strategy. Great content helps generate organic traffic, turn users into leads, and convert those leads into paying customers.<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Creating high-quality, engaging content\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">To ensure your content is as good as it can be, ask yourself these seven questions:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Is it providing value?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Is it engaging and well-structured?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Is it clear and actionable?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Is it proofread and polished?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Is it upfront and honest?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Is it updated?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Does it align with your business goals?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">If your content hits all those checkmarks, you can move on to optimizing it.\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Optimizing for SEO and User experience<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">It doesn\u2019t matter how high the quality of your content if no one can see it. Even more so if it\u2019s also hard to digest. A robust content optimization process ensures two things:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Your content has a strong and seamless user experience<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your content is optimized for SEO<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Both work together to make your content highly visible and engaging. Incorporate best\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/tools-to-help-convert-website-traffic\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">SEO practices<\/span><\/a><span data-preserver-spaces=\"true\">, user experience guidelines, and\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/the-marketers-guide-to-ai-supported-content-creation\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">AI tools<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to streamline your optimization process while maximizing its effect.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Content distribution and promotion<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Alright, you\u2019ve created amazing, high-quality content that couldn\u2019t be any more optimized. Now, we have to make sure it actually reaches your target audience! So, let\u2019s get it out there.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your previous audience research will inform how and where you distribute your content. Where is your audience hanging out? Are most of them reading your blog? Are more of them on one of the social media platforms? Or, maybe your best engagement is through your email list.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Developing a detailed\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/your-content-distribution-needs-a-checklist-heres-why\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">content distribution plan<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0will ensure you\u2019re setting your content up for success.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Measuring your success and refining<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Alright, you\u2019ve hit publish and now you\u2019re done! Except\u2026 you\u2019re not.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember when we talked about\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/content-marketing-kpis-content-strategy\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">identifying KPIs<\/span><\/a><span data-preserver-spaces=\"true\">? It\u2019s time to use them. They\u2019ll help you understand where your content is succeeding and where it needs improvement. Some of the most common metrics to monitor are:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Conversion rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Website traffic<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click-through rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bounce rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Churn rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Time on page<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Page views<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Unique visitors<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">The information you gather from these metrics will inform you next steps. From there, you can make adjustments to your content creation. You can shore up the gaps where needed and double down on the parts of your strategy that are working. It\u2019s a continuous process. So, make sure you have regular content audits and reviews in place.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51027\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Elevate.jpg\" alt=\"As technology and user behaviors evolve and change, so should your strategy.\u00a0\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Elevate.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Elevate-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/03\/Content-Strategy-Guide_Elevate-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Next Steps to Elevating Your Content Strategy<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">This guide is designed to give you a basic framework. But the work doesn\u2019t stop there. Recalibrating and refining your content strategy is a never-ending process, which makes sense. As technology and user behaviors evolve and change, so should your strategy.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That being said, partnering with a proven content agency could be a better and more cost-effective solution for your brand. At ClearVoice, our expert strategists and content teams can help you craft a top-tier content strategy that drives your brand\u2019s growth and success.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.clearvoice.com\/solutions\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Discover our solutions<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">connect with a strategist today<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to see how we can take you to the next<\/span><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all been there. Spinning our wheels, unsure if our content marketing is going in the right direction.\u00a0When you feel that way, it\u2019s time to reassess your content strategy. (Or create one).\u00a0Having an airtight content strategy in place is essential to your content marketing success.\u00a0Eighty percent of successful marketers\u00a0have a documented strategy in place. You [&hellip;]<\/p>\n","protected":false},"author":138,"featured_media":51028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[140,141,139,148,138],"ppma_author":[203],"class_list":["post-44926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b-content","tag-b2c-content","tag-content-creation","tag-content-distribution","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Strategy: A Guide on Best Practices | ClearVoice<\/title>\n<meta name=\"description\" content=\"Learn how to craft a winning content strategy in this comprehensive guide. 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