{"id":44910,"date":"2023-04-21T12:00:28","date_gmt":"2023-04-21T19:00:28","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/content-marketing-wins\/"},"modified":"2023-05-15T15:47:43","modified_gmt":"2023-05-15T22:47:43","slug":"content-marketing-wins","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/content-marketing-wins\/","title":{"rendered":"How to Communicate Content Marketing Wins"},"content":{"rendered":"\t\t
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The goal of every content marketing campaign is to create a win. Whether to boost revenue numbers, increase website traffic, or generate new leads.<\/p>\n

Once you achieve those wins, it\u2019s important that you share and celebrate them. This adds credibility to your brand, establishes your expertise, and helps you stand out above the crowd.<\/p>\n

In this article, we\u2019ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind.<\/p>\n

\"What<\/p>\n

What is a content marketing win?<\/h2>\n

How you define content marketing<\/a> success will largely depend on the goals you set for each strategy you implement.<\/p>\n

But generally, a content marketing win will take one of the following forms (plus examples):<\/p>\n

Brand awareness<\/h3>\n

A restaurant wanting to attract new guests creates a food blog featuring recipes, interviews with chefs, and behind-the-scenes stories. This attracts foodies from all over and establishes a loyal following. The result is press coverage and thousands of social media shares.<\/p>\n

Improved audience engagement<\/h3>\n

A fitness brand launches a weekly Instagram challenge. The challenge encourages followers to share photos of themselves using the brand\u2019s products during their workout sessions. This creates a high level of engagement, with followers consistently sharing photos and tagging the brand.<\/p>\n

Lead generation<\/h3>\n

A software company publishes blog posts discussing industry trends and best practices. Each post ends with a call-to-action (CTA) that invites readers to download an accompanying white paper gated behind a lead capture form. This results in high-quality leads for the company\u2019s products and services<\/a>, in turn resulting in increased sales.<\/p>\n

Better search engine rankings<\/h3>\n

A clothing company produces a series of educational blog posts about sustainable fashion, making sure to use relevant keywords. Because the content is informative, it generates hundreds of backlinks from reputable domains. This leads to higher search engine rankings and increased organic traffic for the brand.<\/p>\n

Increased website traffic<\/h3>\n

A travel company publishes visually captivating blog posts and social media content. Most feature some of the less well-known destinations around the world. These garner a lot of attention, with the number of people visiting their website tripling in just a few days.<\/p>\n

Increased revenue<\/h3>\n

A home goods retailer publishes educational videos that feature their products and how to make the best use of them. This establishes their expertise in the field and increases their sales revenue. The retailer then decides to publish the videos on YouTube, generating an additional revenue source for the company.<\/p>\n

\"share<\/p>\n

How to share content marketing wins internally<\/h2>\n

Sharing your content marketing wins internally accomplishes three main things.<\/p>\n

First, it lets stakeholders know that the company\u2019s content marketing investments are paying off. Second, it establishes support for future content marketing efforts<\/a>. Finally, it lets team members know that all of their hard work was worth it.<\/p>\n

How to share content marketing wins internally:<\/p>\n