{"id":44908,"date":"2023-04-26T12:00:14","date_gmt":"2023-04-26T19:00:14","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/hire-blog-writers\/"},"modified":"2024-10-10T08:24:15","modified_gmt":"2024-10-10T15:24:15","slug":"hire-blog-writers","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/hire-blog-writers\/","title":{"rendered":"How to Hire Blog Writers in 2025: A Strategic Guide"},"content":{"rendered":"

A good freelance blog writer can be hard to find.<\/p>\n

They’re out there \u2014 you just need to know where and how to find them. This article shows you how to hire blog writers for your content needs.<\/p>\n

\"Benefits<\/p>\n

Benefits of Outsourcing Your Content Creation<\/h2>\n

Sometimes it’s better to outsource your content creation<\/a> than maintain an in-house content creation team.<\/p>\n

For every full-timer you hire, you need to pay their salary, benefits, taxes, and office expenses.\u00a0According to\u00a0Zippia<\/a>, providing benefits to employees\u00a0costs companies 25% to 40% of a new employee\u2019s salary.<\/p>\n

So, if you hire someone at\u00a0$50,000 a year, their benefits could cost you an additional $12,500 to $20,000 per year.\u00a0Don\u2019t forget the costs tied to recruiting and training, plus the ongoing HR costs associated with maintaining a workforce.<\/p>\n

When you use freelancers, you sail right over most of that.<\/p>\n

Freelancing offers a flexible content creation model that can scale easily. Whereas in-house writers naturally have limitations, you can find someone for every skill set and subject matter you need when you outsource your content creation.<\/p>\n

\"What<\/p>\n

What to Look For When Outsourcing Your Content<\/h2>\n

Always ask for writing samples.<\/p>\n

These should be professional, bylined pieces, free of errors. It’s a rare ghostwriter who doesn’t have any writing clips with their name on them. Although, technically, it could happen. But be wary if someone says they have no clips.<\/p>\n

In addition to writing samples, ask them about their SEO knowledge<\/a>.\u00a0<\/strong>A good content writer knows how to optimize a post for search. While maintaining a natural voice and adhering to best writing practices.<\/p>\n

Determine who you need before you begin outsourcing<\/a>.<\/p>\n

Some content writers are\u00a0generalists and some are subject matter experts in a particular area. If you work in a highly technical industry, you need to find a writer with a decent amount of knowledge and experience in that field. A good generalist can tackle almost any topic, as long as it’s more top-of-funnel, relatively uncomplicated material.<\/p>\n

Finally, look for reliability and suitability. Pick someone who acts like a professional and with whom you think you would enjoy working.<\/p>\n

How Much Will You Pay?<\/h2>\n

Freelance blog writer rates<\/a> vary widely. Generally, rates depend on their experience and skill.<\/p>\n

How much you\u2019re willing to pay directly influences where you will look for freelance writers. If you\u2019re paying five cents per word (not recommended), you\u2019ll want to head to Craigslist or Upwork to post your job ad.<\/p>\n

But with that advice comes this caveat:\u00a0You get what you pay for.<\/em><\/p>\n

\"5<\/p>\n

5 ways to Find and Hire Blog Writers<\/h2>\n

Once you\u2019ve figured out what to look for in a blog writer and how much you are willing to pay them, you can begin the search. Here are five ways to find freelance writers for your brand:<\/p>\n

1. Ask for referrals<\/h3>\n

Tell friends and relatives that you’re looking to hire a blog writer<\/a>. One of your contacts is likely to know someone who fits the type of writer you need. Email your network and post on LinkedIn, announcing your search.<\/p>\n

2. Find them via their byline\/author bio<\/h3>\n

This is a little-known tip, but it’s a good one.<\/p>\n

When you read a good article in your industry, look at the byline and\/or the little author bio that usually follows the article’s conclusion. It often links to the writer’s blog or social accounts. That means you can reach out to them. If a way to contact them isn\u2019t given, plug their name into X or LinkedIn. Top freelancers usually have robust social media profiles. Introduce yourself in a private chat and inquire about rates and availability.<\/p>\n

3. Use LinkedIn<\/h3>\n

Search for freelance writers on LinkedIn<\/a>. Simply go to the search box in the top-left corner. Then, search for People > freelance writers >, and apply the relevant search filters. The same works for finding freelance writers<\/a> through LinkedIn Groups.<\/p>\n

4. Post on job boards<\/h3>\n

Disclaimer:\u00a0<\/strong>You can find a hidden gem on job boards. Some people have had good results from hiring blog writers via these sources. Please know that this is an exception.<\/p>\n

Overall, the writing jobs posted on these sites don’t pay well. As a result, they attract writers who don’t write well. Good freelancers cost more money, generally. You might get a high-quality 750-word article turned around in 24 hours for just pennies a word. But chances are, you won’t.<\/p>\n

What’s more likely to happen is you’ll end up wading through profile after profile only to choose someone whose skills are not up to snuff. Strong writers with SEO skills who can tackle technical topics are not hanging out on Upwork looking for $40 content jobs.<\/p>\n