{"id":44894,"date":"2023-05-29T12:00:48","date_gmt":"2023-05-29T19:00:48","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=44894"},"modified":"2025-10-03T18:38:21","modified_gmt":"2025-10-04T01:38:21","slug":"create-marketing-personas","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/create-marketing-personas\/","title":{"rendered":"How to Create Marketing Personas in 2025"},"content":{"rendered":"

IT Helpdesk Specialist, John. Virtual Assistant, Annette. Sales Manager, Sally. Marketing Manager, Mark.<\/p>\n

There\u2019s a good chance you\u2019ve heard of them.<\/p>\n

They\u2019re called marketing personas. Although they\u2019re not actual people. They\u2019re based on real-life customers. Today\u2019s marketers can\u2019t live without them \u2014 and for good reason.<\/p>\n

Creating personas allows you to understand your audience<\/a> and tailor your marketing materials to them. It can also lead to an impressive ROI. 96% of marketers<\/a> say personalization increases repeat buyers, and 94% say it increases sales.<\/p>\n

In this post, we\u2019ll talk about marketing personas, why they\u2019re important, and the best practices for creating one in 2025.<\/p>\n

\"What<\/p>\n

What is a marketing persona?<\/h2>\n

Marketing personas are sometimes also called buyer personas. They are semi-fictional, generalized representations of a company\u2019s ideal customers.<\/p>\n

These characters are created based on\u00a0research, data, and insights from actual customers<\/a>. Buyer personas can inform a wide range of marketing activities. Including content creation, advertising, and even product development.<\/p>\n

They help marketers better understand their target audiences. Also, how to communicate with them more effectively. And on which channels they\u2019re most likely to respond, among other things.<\/p>\n

The number of marketing personas you will need depends on the products or services you offer and your target audience<\/a>. Creating and understanding your personas will help you with everything from content marketing to your channel and media planning strategy<\/a>.<\/p>\n

How have marketing personas changed in the past years?<\/h3>\n

Software designer and technology consultant Alan Cooper pioneered the use of personas in 1985.<\/p>\n

To help him create a user-friendly project management tool, he interviewed a number of likely users, mostly colleagues. Out of those interviews, the user persona Kathy was born.<\/p>\n

Later, as a business intelligence software consultant, he developed the personas Chuck, Cynthia, and Rob. These represented three distinct categories of users based on their goals, tasks, and skill levels.<\/p>\n

In 1994, Angus Jenkinson proposed grouping people with similar attitudes. This concept led to more detailed personas that also explored buyers\u2019 goals, values, frustrations, and motivations.<\/p>\n

In later years, Clayton Christensen\u2019s \u201cjobs to be done\u201d theory for creating personas took hold. It encouraged marketers to ask the questions:<\/p>\n