{"id":44884,"date":"2023-06-19T06:00:02","date_gmt":"2023-06-19T13:00:02","guid":{"rendered":"https:\/\/www.clearvoice.com\/?p=44884"},"modified":"2025-07-09T13:21:21","modified_gmt":"2025-07-09T20:21:21","slug":"35-content-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/35-content-marketing-statistics\/","title":{"rendered":"Content Marketing 2025: 35+ Stats You Should Know"},"content":{"rendered":"<p id=\"isPasted\">Content marketing continues to be a lynchpin for successful brand strategies. But the way to do it right and what works best are constantly evolving.<\/p>\n<p>Whether you&#8217;re refining your strategy or mapping out a new one, these content marketing 2025 stats will help power your business&#8217;s success in the coming year.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"fr-fic fr-dii aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/06\/Content-Marketing-Statistics_Stats.jpg\" alt=\"Account-based marketing statistics\" width=\"820\" height=\"320\" data-fr-image-pasted=\"true\" \/><\/p>\n<h2>Account-based marketing statistics<\/h2>\n<p id=\"isPasted\"><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-make-content-for-your-abm-strategy\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Account-based marketing<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0(ABM) uses highly targeted campaigns to turn prospects into customers. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. As a result, ABM has gained popularity in recent years and continues to grow.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some important content marketing 2025 statistics related to ABM:<\/span><\/p>\n<ul>\n<li>76% of marketers who use ABM saw a higher ROI than other marketing activities. (<a href=\"https:\/\/abmleadershipalliance.com\/ebook\/rethinking-abm-2020-benchmark-study\/\" target=\"_blank\" rel=\"noopener\">ABMLA<\/a>)<\/li>\n<li>61% of B2B marketers deem ABM crucial for their marketing goals. (<a href=\"https:\/\/resources.foundryco.com\/download\/abm-benchmarking-study-white-paper\" target=\"_blank\" rel=\"noopener\">Foundry<\/a>)<\/li>\n<li>80% of marketers intend to increase their ABM budget. (<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/cx\/19\/10\/b2b-marketing-jumpstart-guide-to-abm\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>)<\/li>\n<li>93% of marketers say their ABM efforts have been extremely or very successful. (<a href=\"https:\/\/resources.foundryco.com\/download\/abm-benchmarking-study-white-paper\" target=\"_blank\" rel=\"noopener\">Foundry<\/a>)<\/li>\n<li>By 2032, the global ABM market will reach just short of $2 billion. (<a href=\"https:\/\/www.marketdataforecast.com\/market-reports\/account-based-marketing-market\" target=\"_blank\" rel=\"noopener\">Market Data Forecast<\/a>)<\/li>\n<\/ul>\n<h2>Artificial intelligence statistics<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Many content marketers are using <\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/ai-in-content-marketing\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">artificial intelligence<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and automation in their content production.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Chatbots, automated email, predictive analytics, and generative AI tools like ChatGPT and Google&#8217;s Bard save you time and resources. However, make sure you have human oversight in place. If you&#8217;re unsure how to incorporate AI into your business, read our comprehensive guide on\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/the-marketers-guide-to-ai-supported-content-creation\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">AI-driven content creation<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p>Here are some critical AI statistics related to content marketing:<\/p>\n<ul>\n<li>80% of workers say generative AI improves the quality of their work. (<a href=\"https:\/\/go.grammarly.com\/2024-state-of-business-communication-report\" target=\"_blank\" rel=\"noopener\">Grammarly<\/a>)<\/li>\n<li>88% of marketers rely on AI in their current jobs. (<a href=\"https:\/\/www.surveymonkey.com\/resources\/premium\/marketing-trends-for-a-new-era\" target=\"_blank\" rel=\"noopener\">SurveyMonkey<\/a>)<\/li>\n<li>70% of brands agree that AI will fundamentally change personalization and marketing strategies. (<a href=\"https:\/\/segment.com\/state-of-personalization-report\/\" target=\"_blank\" rel=\"noopener\">Twilio<\/a>)<\/li>\n<li>46% of marketers use AI to write marketing copy. (<a href=\"https:\/\/offers.hubspot.com\/ai-marketing\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<\/li>\n<li>Generative AI saves professionals one day per week in productivity. (<a href=\"https:\/\/go.grammarly.com\/2024-state-of-business-communication-report\" target=\"_blank\" rel=\"noopener\">Grammarly<\/a>)<\/li>\n<li>68% of marketing leaders reported ROI on their AI investments. (<a href=\"https:\/\/offers.hubspot.com\/ai-marketing\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<\/li>\n<li>44% of marketers think AI excels at data analysis. (<a href=\"https:\/\/offers.hubspot.com\/ai-marketing\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/06\/Content-Marketing-Statistics_Local-SEO.jpg\" alt=\"Local SEO statistics\" width=\"820\" height=\"290\" data-fr-image-pasted=\"true\" \/><\/p>\n<h2>SEO statistics<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">SEO is still alive. In fact, the\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/future-of-seo\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">future of SEO in 2025<\/span><\/a><span data-preserver-spaces=\"true\"> looks strong for those who focus on quality, people-first content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">SEO is essential to ranking on that coveted first page of Google&#8217;s search results. The better your\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">SEO content strategy<\/span><\/a><span data-preserver-spaces=\"true\">, the better your chance of doing that. SEO strategies include keyword research, backlinking, and building topical authority.\u00a0<\/span><\/p>\n<p>Here are some vital SEO content marketing statistics:<\/p>\n<ul>\n<li>The top SEO challenge marketers will face in 2025 is algorithm changes. (<a href=\"https:\/\/www.searchenginejournal.com\/state-of-seo\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a>)<\/li>\n<li>Marketers believe the biggest SEO performance interruptions in 2025 will be generative AI in search. (<a href=\"https:\/\/www.searchenginejournal.com\/state-of-seo\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a>)<\/li>\n<li>The top focus for marketers in the next 12 months will be better aligning content with E-E-A-T and search intent.\u00a0(<a href=\"https:\/\/www.searchenginejournal.com\/state-of-seo\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a>)<\/li>\n<li>75% of people never go past the first search results page. (<a href=\"https:\/\/blog.hubspot.com\/insiders\/inbound-marketing-stats\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<\/li>\n<li>Content over 3,000 words gets 3x more traffic than average-length content of 1.4k words. It also gets 4x more shares and 3.5x more backlinks. (<a href=\"https:\/\/aioseo.com\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\">AIOSEO<\/a>)<\/li>\n<li>Search results with videos drive\u00a0157% more organic traffic.\u00a0(<a href=\"https:\/\/aioseo.com\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\">AIOSEO<\/a>)<\/li>\n<\/ul>\n<h2>Personalization statistics<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">These days, audiences are expecting a unique, individual experience. Content personalization uses user patterns and behavior data to tailor content specifically to meet an audience&#8217;s needs.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One of the best ways to achieve that is through\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/create-marketing-personas\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">creating buyer personas<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0that separate your audience into segments. They help marketers communicate with their audience more effectively.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some significant personalization statistics:\u00a0<\/span><\/p>\n<ul>\n<li>97% of marketers are using customer data in their decision-making. (<a href=\"https:\/\/www.statista.com\/topics\/4481\/personalized-marketing\/#dossier-chapter4\" target=\"_blank\" rel=\"noopener\">Statista<\/a>)<\/li>\n<li>80% of companies rate personalization as critical to business growth. (<a href=\"https:\/\/business.adobe.com\/resources\/personalization-at-scale-report.html\" target=\"_blank\" rel=\"noopener\">Adobe<\/a>)<\/li>\n<li>80% of marketers that use audience segmentation report increased sales. (<a href=\"https:\/\/www.notifyvisitors.com\/blog\/segmentation-statistics\/\" target=\"_blank\" rel=\"noopener\">NotifyVisitors<\/a>)<\/li>\n<li id=\"isPasted\"><span data-preserver-spaces=\"true\">Marketers using buyer personas enjoy 73% higher conversions than those without. (<\/span><a href=\"https:\/\/startupsmagazine.co.uk\/index.php\/events-how-identify-and-leverage-your-b2b-customer-personas-drive-sales-hubspot\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Startups Magazine<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<li>58% of business leaders believe AI chatbots will be the most impactful AI personalization technology of the next five years.\u00a0(<a href=\"https:\/\/segment.com\/state-of-personalization-report\/\" target=\"_blank\" rel=\"noopener\">Twilio<\/a>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/06\/Content-Marketing-Statistics_Podcast.jpg\" alt=\"Podcast marketing statistics\" width=\"820\" height=\"290\" data-fr-image-pasted=\"true\" \/><\/p>\n<h2>Podcast marketing statistics<\/h2>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-use-podcasts-to-leverage-your-content\/\">Podcast marketing<\/a> has become increasingly popular as a way to reach highly engaged audiences with long-form content. According to an Edison Research study,\u00a0<a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2024\/\" target=\"_blank\" rel=\"noopener\">76% of Americans age 12 and older<\/a> have listened to online audio in the past month.<\/p>\n<p>Here are some crucial content marketing statistics related to podcast marketing:<\/p>\n<ul>\n<li>67% of U.S. consumers listen to podcasts. (<a href=\"https:\/\/www.statista.com\/statistics\/188955\/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>)<\/li>\n<li>By 2025, there will be 142.7 million U.S. podcast listeners. (<a href=\"https:\/\/www.oberlo.com\/statistics\/podcast-listener-numbers\" target=\"_blank\" rel=\"noopener\">Oberlo<\/a>)<\/li>\n<li>84% of podcast ads are dynamic. (<a href=\"https:\/\/www.spiralytics.com\/blog\/podcast-marketing-statistics-for-businesses\/\" target=\"_blank\" rel=\"noopener\">Spiralytics)<\/a><\/li>\n<li>82% of marketers plan on investing the same or more into podcasts moving forward. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/podcast-stats?__hstc=243653722.49a59259aafdc8ccef7a118e95eecafb.1677784925257.1696381437842.1696389306225.694&amp;__hssc=243653722.29.1696389306225&amp;__hsfp=1670471037\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<\/li>\n<li>Podcast revenue is expected to reach $2.6 billion in 2026. (<a href=\"https:\/\/www.iab.com\/insights\/us-podcast-advertising-revenue-study-2024\" target=\"_blank\" rel=\"noopener\">IAB<\/a>)<\/li>\n<\/ul>\n<h2>Social media statistics<\/h2>\n<p id=\"isPasted\"><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-use-social-media-to-generate-leads\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Social media<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0has become integral to content marketing, allowing businesses to reach and engage with their target audience in new and innovative ways.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, Instagram and TikTok are becoming the first choice for search, with younger users who prefer those platforms over Google Search and Google Maps.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some interesting content marketing statistics related to social media:<\/span><\/p>\n<ul>\n<li>Over 90% of brands use social media marketing. (<a href=\"https:\/\/www.engati.com\/blog\/digital-marketing-statistics#toc-social-media-marketing-statistics\" target=\"_blank\" rel=\"noopener\">Engati<\/a>)<\/li>\n<li>34% of consumers say &#8220;too much self-promotion&#8221; turns them off from brands on social media. (<a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>)<\/li>\n<li>49% of Gen Z TikTok users have purchased an item through the platform. (<a href=\"https:\/\/sproutsocial.com\/insights\/tiktok-stats\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a>)<\/li>\n<li>By 2028, $255.8 billion of ad spending will be generated through mobile. (<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/social-media-advertising\/worldwide\" target=\"_blank\" rel=\"noopener\">Statista<\/a>)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"fr-fic fr-dii aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/06\/Content-Marketing-Statistics_Video.jpg\" alt=\"Video marketing statistics\" width=\"820\" height=\"290\" data-fr-image-pasted=\"true\" \/><\/p>\n<h2>Video marketing statistics<\/h2>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/video-marketing-strategy\/\">Video marketing<\/a>\u00a0has become an increasingly important component of content marketing strategies. In fact, it&#8217;s dominating. According to the\u00a0<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/key-content-marketing-trends-2023\" target=\"_blank\" rel=\"noopener\">Digital Marketing Institute<\/a>, more than half of marketers say video is the most valuable type of content.<\/p>\n<p>Here are some essential video content marketing 2025 statistics you should know:<\/p>\n<ul>\n<li>91% of brands use video as a marketing tool. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data?__hstc=243653722.49a59259aafdc8ccef7a118e95eecafb.1677784925257.1696381437842.1696389306225.694&amp;__hssc=243653722.29.1696389306225&amp;__hsfp=1670471037\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<\/li>\n<li>90% of marketers say video has given them a good ROI. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Wyzowl<\/a>)<\/li>\n<li>87% of marketers say video has a direct, positive impact on sales. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Wyzowl<\/a>)<\/li>\n<li>Video ads generate 12 times more shares than traditional image-based ad. (<a href=\"https:\/\/personifycorp.com\/blog\/video-marketing-in-2024-trends-and-statistics-you-cant-afford-to-ignore\/\" target=\"_blank\" rel=\"noopener\">Personify<\/a>)<\/li>\n<li>51% of marketers say they&#8217;ve used AI for video creation or editing. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Wyzowl<\/a>)<\/li>\n<\/ul>\n<h2>How to Use These Content Marketing 2025 Numbers<\/h2>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Being ready for the future of content marketing means understanding what&#8217;s happening now and what&#8217;s to come. These statistics will give you a sense of the landscape.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With content marketing trends shifting so rapidly, trying to keep up can feel frustrating. Whether you&#8217;re looking to improve one area of your content marketing or overhaul your entire strategy for 2025, ClearVoice has you covered.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Our\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">managed content creation<\/span><\/a><span data-preserver-spaces=\"true\"> and expert team members can ensure you&#8217;re ready to take 2025 by storm. <\/span><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Talk to our specialists<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0today to get started.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing continues to be a lynchpin for successful brand strategies. But the way to do it right and what works best are constantly evolving. Whether you&#8217;re refining your strategy or mapping out a new one, these content marketing 2025 stats will help power your business&#8217;s success in the coming year. Account-based marketing statistics Account-based [&hellip;]<\/p>\n","protected":false},"author":208,"featured_media":56382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[138,152],"ppma_author":[304],"class_list":["post-44884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-marketing-strategy","tag-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Essential Content Marketing Statistics for 2025 | ClearVoice<\/title>\n<meta name=\"description\" content=\"Check out our guide to the top 35 essential content marketing statistics to elevate your brand&#039;s content marketing strategy in 2025.\" \/>\n<meta name=\"robots\" content=\"index, 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