{"id":42712,"date":"2016-12-01T15:00:00","date_gmt":"2016-12-01T22:00:00","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/launch-employee-advocacy-program-part-content-distribution-plan\/"},"modified":"2024-02-23T15:55:14","modified_gmt":"2024-02-23T22:55:14","slug":"launch-employee-advocacy-program-part-content-distribution-plan","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/launch-employee-advocacy-program-part-content-distribution-plan\/","title":{"rendered":"How to Step up Your Content Distribution Plan With Employee Advocacy"},"content":{"rendered":"

Employee advocacy is the active promotion of company content and messages via social media by staff members. Effective employee advocacy programs have easy-to-understand social media guidelines, abundant and relevant content for team members to share, and technology to facilitate the social sharing experience.<\/strong><\/p><\/blockquote>\n

One of the responsibilities of the modern-day marketer is to champion\u00a0the company on all public-facing fronts.\u00a0This responsibility shines through in the way marketers consistently share content on their social channels to help spread the word \u2014 it\u2019s automatic, a part of your content distribution you could practically do in your sleep. By default, you are a brand advocate.<\/p>\n

\"Content<\/p>\n

Whether you have an entire marketing team at your disposal or you’re a team of one, there are others at your organization who can help make an incredible impact… your co-workers.<\/p>\n

Employee advocacy &\u00a0content marketing success<\/h2>\n

Of course it\u2019s great (and necessary) to have your CEO sharing your content, but since it\u2019s his or her company, the effectiveness factor is quite different than when an employee is the voice of the company. According to the 2016 Edelman Trust Barometer<\/a>:<\/p>\n

On social networking and content-sharing sites, respondents are far more trusting of family and friends (78 percent) than a CEO (49 percent).<\/p><\/blockquote>\n

Knowing the value of an employee\u2019s voice is prompting leading companies to integrate this tactic into their content marketing strategy. Employee advocacy not only brings credibility to your brand, it amplifies your content.<\/p>\n

People are relying more on this \u201cperson like yourself\u201d concept, and prospects are listening to employees they can relate to. Because social media is key for driving brand loyalty<\/a>, traffic and leads, getting your team on board with advocacy is a relatively simple and cost-efficient way to level up your distribution plan.<\/p>\n

How to get buy-in from your team<\/h2>\n

1. Be prepared for push-back<\/h3>\n

Your co-workers are busy with their own priorities, so understand that not everyone is going to be as jazzed as you are about this innovative employee advocacy content strategy. From their perspective, it\u2019s another task \u2014 and an ongoing task at that, since content never stops. You might hear:<\/p>\n