{"id":42540,"date":"2018-01-09T07:00:00","date_gmt":"2018-01-09T14:00:00","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/examples-how-brands-win-facebook-live-video\/"},"modified":"2024-11-11T09:55:41","modified_gmt":"2024-11-11T16:55:41","slug":"examples-how-brands-win-facebook-live-video","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/examples-how-brands-win-facebook-live-video\/","title":{"rendered":"How Five Brands Are Winning With Facebook Live Video: Are You Binge-Streaming Yet?"},"content":{"rendered":"

Facebook Live video offers businesses an opportunity to reach in a compelling, video-streaming format. With live video, brands can show off their personalities, highlight topics their customers care about, teach followers, and entertain. Facebook Live, when done correctly, can make up for lost organic Facebook traffic.<\/strong><\/p><\/blockquote>\n

As Facebook continues to tamp down organic reach for business accounts while nudging people toward Facebook Live via prime real estate on users\u2019 News Feeds, we\u2019re seeing a lot of experimental Facebook Lives from brands, individuals and media outlets. Most are just tentative attempts to upgrade production values a notch over Instagram Stories \u2014 or maybe just to check whether anyone is out there watching. But some companies are finding ways to make the minimal production values and spontaneous nature of Facebook Live videos<\/a> really work for them.<\/p>\n

From media startups to legacy retailers to the stock exchange, here are some Facebook Live entries worth binge-streaming in full-screen mode next time they pop up on your feed.<\/p>\n

Five brands winning on Facebook Live Video<\/h2>\n

1. Cheddar<\/h3>\n

Founded by the former president of Buzzfeed, Cheddar broadcasts live from the New York Stock Exchange Floor<\/a>, and has been widely touted as the future of live news shows. Or, as the leader in social-first business\/financial news. The self-styled \u201cCNBC for Millennials\u201d was first to embrace Facebook Live as the primary distribution method for its video content<\/a>. In 2017, it aired live for eight hours a day every weekday, distributing free content on social channels and a subscription service on SVOD platforms. While legacy companies and publishers live in fear that Facebook might smother their reach, Cheddar\u2019s unshakeable confidence in the social media giant has been rewarded thus far, with a slot in the new Facebook Watch<\/a> lineup. It’s also signed a deal to make a first foray into cable TV<\/a>, in partnership with Fusion.<\/p>\n

What\u2019s Showing<\/u><\/p>\n

\"Winning<\/p>\n

Cheddar added to its original live-stream franchise Opening Bell with a two-hour series called Between Bells<\/a>, which is a blend of celebrity, politics and headline news.<\/p>\n

2. HelloFresh<\/h3>\n

If anyone understands the modern struggle to find time for healthy home cooking, it\u2019s meal-kit delivery service frontrunner HelloFresh. And while the company\u2019s entire business model is streamlining and curating home cooking, HelloFresh understands that its clientele still wants to have fun while making their food. And, they want to make that food well, so that the homemade version matches up with the mouthwatering images online.<\/p>\n

With that in mind, the brand created a \u201clive interactive cooking show\u201d where HelloFresh customers cook at the same time as the host \u2014 getting pro chef tips on the fly, and getting questions answered immediately. While live-streamed news and entertainment interviews are fun because of the interaction, this content<\/a> offering legitimately helps viewers improve their culinary skills and the food that they\u2019ll be eating a few minutes later.<\/p>\n

What\u2019s Showing<\/u><\/p>\n

\"Winning<\/p>\n

The\u00a0Facebook Live Cooking Party<\/a> series lives on HelloFresh’s U.S. Facebook page, and is currently a finalist for a Digiday Video Award.<\/p>\n

3. NASDAQ<\/h3>\n

While the stock exchange is the fulcrum of wealth and power in the world, its day-to-day action is not within view or understanding of normal people. NASDAQ is an entity \u2014 and an acronym \u2014 with endless mystique and until recently, very little access behind the scenes. So giving normal folks that behind-the-scenes peek via a Facebook Live stream is more than just a great PR move. It\u2019s really a gift of information. Finally, we can attach faces and voices and company announcements to the numbers, symbols and abbreviation that drive the United States economy.<\/p>\n

What\u2019s Showing<\/u><\/p>\n

NASDAQ leverages its access to conferences like Consensus and Battery Ventures Leadership Summit to do lots of live-streamed interviews with financial luminaries and corporate executives. It also goes live<\/a> for many opening and closing bells. There\u2019s a series that\u2019s still looking for its footing called ‘Behind the Bell’, that features in-depth interviews with famous people and business leaders who rang the bell that day.<\/p>\n

\"Winning<\/p>\n

Note, though it’s a produced show, not Facebook Live, NASDAQ’s series Cultural Capital<\/a> is as strong of a “post cable” Millennial-focused franchise as anything Cheddar is putting out.<\/p>\n

4. Kohl’s<\/h3>\n

With a slogan like \u201cThe more you know\u2026\u201d Kohl\u2019s had to figure out how to keep customers feeling in the know, to the point where people would shop the department store online instead of going to the new wave of e-tailers. The solution? Social videos geared not only toward showcasing clothes, but also adding value to the Kohl shopper\u2019s lifestyle. Videos focus on seasonal shopping\/styling needs, easy cooking techniques, and pop culture events. The majority of Kohl\u2019s videos are body-toning fitness tutorials, and that\u2019s where the brand has focused its initial Facebook Live efforts.<\/p>\n

What\u2019s Showing<\/u><\/p>\n

\"Winning<\/p>\n

In partnership with six fitness influencers\/experts<\/a>, Kohl\u2019s is producing a variety of video formats<\/a>, including \u201clive workouts\u201d with the Tone It Up gals. This partnership has been in effect since October of 2016, and with more \u201clive workouts\u201d scheduled for early 2018, it seems to be a winner for the store brand. \u00a0Kohl\u2019s also hosted a live trivia event over the 2017 holiday break, and is experimenting with 360-degree videos to showcase its home d\u00e9cor department.<\/p>\n

5. Brit + Co<\/h3>\n

Digital media company Brit + Co seems at first glance like any of a dozen Millennial-focused blogs-turned-websites. However, its revenue model is different, in that it focuses on DIY, and in that effort, \u201cenables creativity\u201d via selling classes, not stuff. Free classes range from crafty (Intro to Gold Foiling) to practical (Adobe Illustrator basic skills). \u00a0Paid classes offer training that might be for enrichment only, or might conceivably gain useful skills especially for \u201cpink collar\u201d careers like wedding photography or hand-lettering. Video is a key part of the content strategy<\/a>, as it enables the roster of lifestyle experts and celeb guests to demo their crafting and cooking skills.<\/p>\n

Many of Brit + Co\u2019s Facebook videos are not Live, but given that about four videos are posted daily onto Facebook<\/a>, even one Facebook Live offering every day has built the brand\u2019s reputation as a leader in the medium.<\/p>\n

What\u2019s Showing<\/u><\/p>\n

\"Winning<\/p>\n

While Brit + Co is testing out different types of videos to see what best engages a fast-scrolling audience, it seems right now to be focusing on expert guests that may not be celebrities, but are well known in their respective industries and to niche fans. Recently they\u2019ve gone live with the CEO of Stella + Dot, master hand letterer Brittany Luiz, and colorists at Madison Reed. Other Facebook Live forays focus on cocktail-making, sweets tasting and\u2026 puppies.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Whether you’re a brand or an influencer, are you making Facebook Live videos worth watching in full-screen mode when they pop up on a feed? See how unexpected contenders Cheddar, Brit + Co, HelloFresh, Kohl\u2019s and even NASDAQ are mastering live video streaming.<\/p>\n","protected":false},"author":134,"featured_media":34278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[154],"tags":[178],"ppma_author":[192],"class_list":["post-42540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","tag-n-a"],"acf":[],"yoast_head":"\nFive Brands Winning With Facebook Live Video: Binge-Streaming Yet?<\/title>\n<meta name=\"description\" content=\"Whether you're a brand or an influencer, are you making Facebook Live videos worth watching in full-screen mode when they pop up on a feed? 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