{"id":42187,"date":"2019-08-03T08:00:00","date_gmt":"2019-08-03T15:00:00","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/bad-business-jargon-retire-park-nouning-verbing\/"},"modified":"2025-07-30T15:35:15","modified_gmt":"2025-07-30T22:35:15","slug":"bad-business-jargon-retire-park-nouning-verbing","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/bad-business-jargon-retire-park-nouning-verbing\/","title":{"rendered":"Business Jargon to Consider Retiring (Seriously Park the Nouning and Verbing)"},"content":{"rendered":"

Business jargon is a set of specialized words and phrases used by individuals in an industry or profession. Business jargon can be a useful form of shorthand for professionals in the same role, company or vertical. However, jargon can also become buzzwords that outlive their usefulness.<\/strong><\/p><\/blockquote>\n

Certain cultural critics say that Millennials<\/a>, emoji, and social media are destroying grammar and perhaps the entire English language. I say no. They may be driving its evolution (and I personally look forward to the day when I can text entirely in emoji, even if it drastically changes my career options). But who are the people who take all the joy out of language and replace it with uncomfortably extended metaphors and self-important word salad? Business professionals. In emails, meetings, conference calls and Slack channels. Every hour of every day.<\/p>\n

I\u2019m calling out business jargon here. As someone who uses it judiciously, and who loves the evolution of language, I don\u2019t hate all the improbable words and awkward phrases that jargon gives us. I just think there are limits.<\/p>\n

When jargon is used to soft-pedal thoughts that might be unpleasant if spoken plainly, it can be good. When it\u2019s used to show colleagues that you are fluent in the language of the conference room, well, we\u2019ve all been there. When it\u2019s used as shiny filler to make small deliverables look much more complicated and expensive \u2014 oh, hi, we see what you\u2019re doing. When it\u2019s used to take up airspace, it prevents other people from contributing to the discussion<\/p>\n

This list of despised jargon was crowd-sourced from media professionals. And here’s the thing about crowdsourcing most-hated jargon: The feedback never ends.\u00a0Everyone has the one or two or 30 jargon terms they hate right now. So, instead of listing the jargon your peers wish you\u2019d stop using in 2018, I\u2019ve separated people\u2019s most hated words into categories of ridiculousness, so you can judge whether you really want to be dipping into that well.<\/p>\n

\"ClearVoice<\/p>\n

7 types of business jargon to “put in the parking lot” (oh, all the ways to not use words):<\/h2>\n

1. Don’t dance around your prospect.<\/h3>\n

If you\u2019re using the terms below, you want to do business with someone,\u00a0and you\u2019re hoping they feel the same. Saying it straight-out feels too much like asking someone to go steady, so people have come up with many euphemisms that seem ripped from a junior high science textbook.<\/p>\n

Examples:<\/strong>
\nAlignment<\/em>; synergy<\/em>; cohesion<\/em>; thought partner<\/em><\/p>\n

Important note: “Thought partner” is my favorite of these, because I believe in 2080 when scientists have achieved transcendence, that probably is how our disembodied minds will date each other.<\/p>\n

\"stop<\/p>\n

2.\u00a0 Stop the egregious verbing.<\/h3>\n

One of the main tricks of jargonistas is to repurpose parts of speech. Their favorite is to turn nouns into verbs. This is not specific to business jargon. In fact, Urban Dictionary<\/a> has a lengthy entry on it, with some much more creative examples than you\u2019d ever hear in a marketing meeting. (Example: \u201cI potatoed on the couch this entire weekend.\u201d)<\/p>\n

Examples:<\/strong>
\nAction<\/em>, gift<\/em>, scale<\/em>, scope<\/em>, interface<\/em>, sunset<\/em><\/p>\n

\"stop<\/p>\n

3. Kill the even more egregious nouning.<\/h3>\n

While we\u2019ve grown somewhat accustomed to verbing, nouning infuriates literal-minded people because doing it in a high school English essay would get you penalized a full letter grade. And yet here we are, MBAs and Beemer-drivers and people in business casual attire, nouning away with no repercussions at all.<\/p>\n

Examples:<\/strong>
\nLearnings<\/em>; a\u00a0<\/em>\u201creveal\u201d<\/em>; \u201ca solve\u201d<\/em>; \u00a0a pivot<\/em><\/p>\n

\"don't<\/p>\n

4. Don’t sugarcoat “stop.”<\/h3>\n

The logic behind this category is easy to understand: Many people have a really hard time saying, “Stop. I don\u2019t want to do that idea,\u201d and more people have a hard time hearing it. So it\u2019s necessary to sugarcoat those rejections. It\u2019s just that management types lately have gone too far with transportation metaphors. Way too far.<\/p>\n

Examples:<\/strong>
\nLet\u2019s park that<\/em>. Put it in the parking lot.<\/em> (Made exponentially worse by egregious verbing: \u201cParking lot it.\u201d) Put that in the bike rack.<\/em><\/p>\n

Recommended substitute:<\/strong> \u201cLet\u2019s put a pin in it.\u201d Yes, many people hate that too, but at least it has roots in the old days when we would put ideas on paper, or kill insects and pin them onto boards. Not sure of the genesis TBH.<\/p>\n

\"Forget<\/p>\n

5. Forget being so fancy about “creativising” creativity.<\/h3>\n

This category was bound to get creative, because it\u2019s about creatives being creative<\/a>. But why did we have to take it into the bathroom? Really, there was no need, and it grosses out everyone.<\/p>\n

Examples:<\/strong> Thought shower<\/em>; idea shower<\/em>; workshopping, creativizing<\/em><\/p>\n

Decision:\u00a0<\/strong>Let\u2019s just stick with “ideation” or good old “brainstorming,” unless you were a theater kid and really miss improv workshops, in which case by all means make a stand.<\/p>\n

\"begone<\/p>\n

6. Begone with the Bob-the-Builder vocab.<\/h3>\n

This may be the most packed category of all. It is fascinating how many people have fond feelings for tool boxes and heavy machinery when no moment in their career involved physical labor and dirty jobs. Is the lesson here that all projects are essentially a construction site?<\/p>\n

Examples:\u00a0<\/strong>Toolkit<\/em>, wheelhouse<\/em>, drill down<\/em>, silos<\/em>, platform<\/em>, ladder up<\/em><\/p>\n

Fun fact: “<\/strong>Wheelhouse” was sports jargon before it became a favorite in the business jargon lexicon. However the original definition of “wheelhouse” was the enclosure around the steering wheel of a ship. So perhaps, what history is trying to tell us is that everyone just wants to be steering their own ship. This is very subversive!<\/p>\n

\"buzzfeed<\/p>\n

7. Jettison the jargon you stole from Buzzfeed roundups.<\/h3>\n

When most people age 30+ read Buzzfeed lists, they feel like they\u2019ve wandered into a virtual college dorm. When media and advertising executives read Buzzfeed, they are taking notes, so that they can appropriate the slang of 18-year-olds not just for ad campaigns, but to throw around in meetings.<\/p>\n

Examples:<\/strong>\u00a0<\/strong>Stay woke<\/em>; lit<\/em>; unpack<\/em><\/p>\n

And the award for the worst:<\/strong>\u00a0<\/em>Using \u201cstay woke\u201d as media-bro-speak for \u201clet\u2019s make sure we are mindful of appearing diversified,\u201d is the actual opposite of woke. Plus, it makes you sound like you were sleeping through the pre-election culture wars entirely and thus have no pre-2017 context for this phrase. Please do not.<\/p>\n

Ready to elevate your content<\/a> with engaging, relatable language (read: no jargon allowed!)?<\/p>\n

Connect with a ClearVoice content strategist today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Help stop senseless business jargon! Lena Katz crowdsourced people\u2019s most hated words and categorized them in terms of ridiculousness, so you can judge whether you really want them seeping into your content.<\/p>\n","protected":false},"author":134,"featured_media":56890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[140,141,139],"ppma_author":[192],"class_list":["post-42187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b-content","tag-b2c-content","tag-content-creation"],"acf":[],"yoast_head":"\nBusiness Jargon: 7 Types to Consider Retiring (Seriously. Stop.)<\/title>\n<meta name=\"description\" content=\"Help stop senseless business jargon! 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Plot point:\u00a0<\/strong> The \u201creveal\u201d has been around in theater and cinema for a long time; it\u2019s the anticipated moment where you see the monster for the first time, or realize that Soylent Green is people! Characterizing your tease of next month\u2019s PR plans<\/a> as \u201ca reveal\u201d is basically an attempt to frame your work life as cinematic when, sorry, it\u2019s not.<\/p>\n