{"id":42181,"date":"2019-08-09T18:00:45","date_gmt":"2019-08-10T01:00:45","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/biggest-content-challenges-survey-results\/"},"modified":"2023-05-28T02:30:27","modified_gmt":"2023-05-28T09:30:27","slug":"biggest-content-challenges-survey-results","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/biggest-content-challenges-survey-results\/","title":{"rendered":"2019 Survey Results: What&#8217;s Your Biggest Challenge With Content?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42181\" class=\"elementor elementor-42181\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a463fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a463fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b349a5\" data-id=\"b349a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\n\r\n\n\n\n\t\t<div class=\"elementor-element elementor-element-43191d75 elementor-widget elementor-widget-text-editor\" data-id=\"43191d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether you&#8217;re a marketer or not, engaging in active listening can be one of the most important methods to broaden your learning. So we&#8217;ve done just that.<\/p>\n<p>In our latest survey, we asked 2,830 marketers seeking help with their content marketing one simple question: <em>What&#8217;s your biggest challenge with content?<\/em> No multiple-choice selections or series of check boxes. Just an open-ended invitation to reply \u2014 and to allow us to listen.<\/p>\n<p><a href=\"https:\/\/517057.fs1.hubspotusercontent-na1.net\/hubfs\/517057\/Guide-Biggest-Challenges-With-Content-2019.pdf\"><img decoding=\"async\" class=\"aligncenter wp-image-45743\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/Biggest-Challenge-Content_button.png\" alt=\"\" width=\"355\" height=\"44\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/Biggest-Challenge-Content_button.png 804w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/Biggest-Challenge-Content_button-300x37.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/Biggest-Challenge-Content_button-768x96.png 768w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/a><\/p>\n<p>All in all we categorized their responses into 4,000+ challenges and 44 themes. We rolled themes into eight main categories: Production, Resources, Credibility, Talent Quality, Process, Strategy, Traffic, and KPIs.<\/p>\n<p><strong>When reviewing our report on the biggest content challenges, please consider:<\/strong><\/p>\n<ul>\n<li>Marketers were actively seeking content marketing information at the moment they were surveyed \u2014 which could affect the overall level of expertise expressed in the results.<\/li>\n<li>Each marketer submitted their <em>biggest challenge <\/em>with content, <em>not their only challenge<\/em><strong>. <\/strong>Roughly half of responses mentioned more than one \u201cbiggest challenge,\u201d and we assigned them to multiple categories accordingly.<\/li>\n<li>Responses ranged from single-word submissions to multiple sentences in length. About one quarter of responses were single-word entries. The total word count for all of the responses collectively exceeded 12,000 words (or equivalent to ~40 pages of a standard novel).<\/li>\n<li>Our category breakdowns include percentages of responses by themes <strong>within<\/strong> their respective category.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We asked 2,800+ marketers about their biggest challenges with content, and here&#8217;s what we found. Discover how 4,000+ challenges broke down into 44 themes.<\/p>\n","protected":false},"author":117,"featured_media":45745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[124],"tags":[151,139,138],"ppma_author":[197],"class_list":["post-42181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebooks-guides","tag-analytics","tag-content-creation","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Biggest Content Marketing Challenges [2019 Survey Results]<\/title>\n<meta name=\"description\" content=\"We asked 2,800+ marketers a simple question: &quot;What&#039;s your biggest challenge with content?&quot; Get the full report of 4,000+ challenges sorted into 44 themes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/biggest-content-challenges-survey-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2019 Survey Results: What&#039;s Your Biggest Challenge With Content?\" \/>\n<meta property=\"og:description\" content=\"We asked 2,800+ marketers a simple question: &quot;What&#039;s your biggest challenge with content?&quot; Get the full report of 4,000+ challenges sorted into 44 themes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/biggest-content-challenges-survey-results\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-10T01:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-28T09:30:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/Biggest-Challenge-Content_Hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Justin McKinley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Justin McKinley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/biggest-content-challenges-survey-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/biggest-content-challenges-survey-results\/\"},\"author\":{\"name\":\"Justin McKinley\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/890cbdbcff05278a621d8d9a12521e53\"},\"headline\":\"2019 Survey Results: What&#8217;s Your Biggest Challenge With Content?\",\"datePublished\":\"2019-08-10T01:00:45+00:00\",\"dateModified\":\"2023-05-28T09:30:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/biggest-content-challenges-survey-results\/\"},\"wordCount\":226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/biggest-content-challenges-survey-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/Biggest-Challenge-Content_Hero_1360x646.png\",\"keywords\":[\"Analytics Content\",\"Content Creation Resources\",\"Content Marketing Strategy Resources\"],\"articleSection\":[\"Content Marketing eBooks &amp; 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