{"id":42177,"date":"2019-08-13T08:00:52","date_gmt":"2019-08-13T15:00:52","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/quick-primer-for-seo-link-building-strategy-basics\/"},"modified":"2024-11-15T20:32:56","modified_gmt":"2024-11-16T03:32:56","slug":"link-building-excellence","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/","title":{"rendered":"Link Building Excellence: Nailing the Fundamentals"},"content":{"rendered":"<p id=\"isPasted\">Few SEO topics cause the fear and anxiety that link building does.<\/p>\n<p>Once upon a time, all a site needed was a lot of inbound links from other domains \u2014 the more links, the better. Then Google and other search engines got wise to sneaky search engine optimizers gaming the system and hampering search engine user experience.<\/p>\n<p>Fast forward to today, and the idea of building links still strikes fear into the heart of some digital marketers.<\/p>\n<p>But it&#8217;s time for SEO pros and marketers to take a deep breath and return to the link-building game. By the end of this guide, you&#8217;ll be ready to master the art of link building and skyrocket your content&#8217;s SEO.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-50994\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_definition.jpg\" alt=\"how to practice responsible link building for seo\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_definition.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_definition-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_definition-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">What is Link Building?<\/span><strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">At its core, link building is acquiring high-quality inbound links from other websites. Why does it matter so much? Because it&#8217;s one of the foundational layers of\u00a0<\/span><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.clearvoice.com\/resources\/is-seo-dead\/\">SEO<\/a><\/span><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Links are a primary factor in how search engines like Google evaluate and rank websites. When a website links to yours, it signals to Google that your site is credible and trustworthy. Because of that, websites with a strong\u00a0<\/span><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.clearvoice.com\/resources\/backlink-content-how-to-build-links\/\">backlink<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0profile tend to have higher search rankings.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Internal vs. external<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Link building encompasses both internal and external links. Each serves a unique purpose.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Internal links:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Connect pages and posts on your website<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Help you guide visitors to your most important pages<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Establish a relationship between your content<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Help search engines find and index your content<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Help you build an internal content ecosystem<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">External links (or outbound links):\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Connect you with other credible brands and sources<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Show search engines how your content relates to other pages<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pass ranking power\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Boost the ranking and reputation of your site<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">No-follow vs. do-follow external links<\/span><\/h4>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">No-follow links tell search engines not to pass any ranking signals onto the page you&#8217;re linking to. In other words, they pass on the website traffic without endorsing the site. A good use of a no-follow link would be when you&#8217;re linking to a competitor for context. You benefit from using their credibility without passing ranking power onto them.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You&#8217;ve probably already guessed it, but Do-follow links\u00a0<\/span><em><span data-preserver-spaces=\"true\">do<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0pass on link equity to the destination page. Do-follow links are extremely valuable to search engines. They enhance page rank, improve website authority, and attract more visitors to your site.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Things to consider with your link-building<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Search engines no longer reward spammy link-building or over-optimized anchor text. But they do still recognize and reward relevant links.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you stick to these tips, you will put your efforts on the right track.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are a few other things you can do:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Familiarize yourself with Google&#8217;s quality guidelines as outlined in its<\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0link schemes.<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Consider your audience&#8217;s interests and buyer&#8217;s journey when you build links and guest posts. Is your content relevant to the site where you want to place a link? If not, then don&#8217;t build that link or write that guest post. Google has gotten very smart in understanding relevance.<\/span><\/li>\n<li id=\"isPasted\"><span data-preserver-spaces=\"true\">Create content that influences and advocates; customers will want to share and link to it on their own sites. That takes time, research, preparation, and resources. Don&#8217;t skimp on your content creation.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50997\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_strategies.jpg\" alt=\"quick primer seo link building strategy\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_strategies.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_strategies-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_strategies-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Strategies For Earning More Links<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">All the above information is good to know, but maybe you are looking for specific next steps. No problem.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We&#8217;ve got you covered with the below ideas for building more and better links.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Be a podcast guest<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">To get significant benefits from the podcasting craze without launching your own show, start hustling for interview spots on other people&#8217;s podcasts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">John Jantsch<\/span><span data-preserver-spaces=\"true\">\u00a0of<\/span><a href=\"https:\/\/ducttapemarketing.com\/how-guest-podcasting-improves-seo\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0Duct Tape Marketing\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">says:<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">With each podcast you&#8217;re on, you&#8217;re generating more backlinks for your website. Podcast hosts often post show notes and transcripts on their website to accompany each episode. You and your business&#8217;s name will be tagged in all of the content for your episode, creating backlinks and driving more traffic to your website.<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Of course, you get even more than\u00a0<\/span><span data-preserver-spaces=\"true\">backlinks<\/span><span data-preserver-spaces=\"true\">\u00a0for your contributions to another person or brand&#8217;s show. You&#8217;ll get social promotion and mentions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can also see better results than you would from running an ad.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s what Liam Martin, co-founder of Time Doctor and co-organizer of the Running Remote Conference, had to say on the topic when he appeared on\u00a0<\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-b2b-mix-show\/id1452671853\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The B2B Mix Show<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">I&#8217;ve done about 300 [interviews this year]. We realized that, when you look at the ROI, putting me on a podcast for an hour or an hour and a half&#8230; It works out. It&#8217;s actually cheaper than Facebook ads.<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-50995\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_pillar-page.jpg\" alt=\"build pillar pages to attract links\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_pillar-page.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_pillar-page-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_pillar-page-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/h3>\n<h3><span data-preserver-spaces=\"true\">Build pillar pages<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Pillar pages, cornerstone content, hub pages \u2014 whatever you want to call it, this type of content attracts links.<\/span><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/pillar-page-examples?__hstc=243653722.49a59259aafdc8ccef7a118e95eecafb.1677784925257.1698392582728.1698430913197.820&amp;__hssc=243653722.23.1698430913197&amp;__hsfp=403960493\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">HubSpot<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0defines pillar pages as pages that go in-depth on a single topic that you build additional detailed content to support. Think supporting, internally linked blog posts, infographics, podcast episodes, and other types of content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The depth of a pillar page makes it sound a lot like an ebook. That similarity may have you already thinking about ways to gate it.<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/moving-beyond-gated-content-other-tech-to-help-generate-leads\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0Drop the gate<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0if you want to use this page to collect backlinks. The beauty of a pillar page is that it is (or should) be so informative, useful, and authoritative that other people want to link to it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re not sure about dropping the gate, offer a downloadable eBook version of the page for people to take with them.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Guest blog<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A thoughtful approach to\u00a0<\/span><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.clearvoice.com\/resources\/link-building-vs-guest-blogging\/\">guest blogging<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0gives you backlinks and helps build your reputation as a thought leader.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To get the most value and avoid penalties from your guest posts, ask yourself the following questions before you pitch a guest post:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">When you look at the site, does it look appealing and well-designed, or is it a mess with tons of pop-ups and ads?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Are other guest posts well-written, or are they sloppy, obvious attempts at mass backlink acquisition?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What is the site&#8217;s domain authority? The higher, the better.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Does your target audience read this blog? Even if the site has a lower domain authority, it may be a great guest blogging opportunity if your audience spends time there.<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Pitch your content as a resource<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If you have a fantastic pillar page, awesome podcast, or stellar infographic, start emailing people about them. Think beyond your email marketing list, too.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Do some one-to-one outreach with other site owners who can use your content as a supporting resource.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Do a little research to find out where your competitors&#8217; content receives backlink love, and reach out to those sites about your brand&#8217;s content. If your content is more recent or in-depth, use it as a selling point to get people interested in linking to it.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Work on unlinked brand mentions<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Don&#8217;t you love it when you look at your brand mentions report and see new, positive mentions? Those mentions are great, but they&#8217;re golden when they are also linked back to your site.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You&#8217;ve already won half the battle when a site has mentioned your company or content. Your next step is to reach out to win a link.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some\u00a0<\/span><a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">important things to keep in mind<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0when asking for the backlink:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Don&#8217;t be too annoying or pushy<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><span data-preserver-spaces=\"true\">Nothing turns off a busy marketer or site owner more than three weeks of follow-up about linking back to your site.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Don&#8217;t request links that aren&#8217;t useful<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><span data-preserver-spaces=\"true\">You won&#8217;t reach out to sites with negative mentions. Those mentions are meaningless in the big scheme of things. If the site mentioning you has a low domain authority or your audience doesn&#8217;t really spend time there, don&#8217;t waste your time pursuing the link.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Add value to the interaction<\/span><\/strong><span data-preserver-spaces=\"true\">. If you can help the author or site owner with any other information or help, do it. Being helpful makes your request more likely to get addressed.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50996 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_pitfalls.jpg\" alt=\"Link building can be a double-edged sword if you don't wield it correctly.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_pitfalls.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_pitfalls-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/link-building_pitfalls-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Avoiding Pitfalls in Link Building<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Link building can be a double-edged sword if you don&#8217;t wield it correctly. And there are some\u00a0<\/span><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.clearvoice.com\/resources\/link-building-myths\/\">link-building myths<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0out there to watch out for. Here are the most common mistakes marketers make:\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Quantity over quality<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">When you&#8217;re link building, it&#8217;s not a question of &#8220;how many&#8221; links you can get. Some marketers make the mistake of accruing too many backlinks at the expense of quality. Always prioritize linking to relevant sites that build authority. A few high-quality backlinks will have a more significant impact than a bunch of low-quality ones.\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Not diversifying anchor text<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Over-optimizing the same keywords or phrases excessively can raise red flags for search engines. And that can negatively impact your search engine rankings. Always use a variety of natural anchor texts that align your content with the linked page.\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Low-quality backlink practices<\/span><\/h4>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Boosting your SEO should never come at the expense of your content and website&#8217;s quality. Spammy link-building practices create backlinks for the sole purpose of boosting rankings, regardless of whether they&#8217;re providing actual value. Link farms, paid links, or excessive reciprocal linking can result in penalties from search engines. Those penalties can lead to losing visibility, ranking, and deindexing.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Time to Link Build Like a Pro<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you&#8217;ve got the fundamentals down, it&#8217;s time to implement these strategies to link build your way up the search rankings! If you&#8217;re still struggling or would rather outsource to experts, ClearVoice is ready to help. Our\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/solutions\/seo-content-writing\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">SEO solutions<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and expert\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/hire-freelancers\/seo-specialist\/\" rel=\"noopener\"><span data-preserver-spaces=\"true\">SEO specialists<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0will help you execute high-level link building strategies that boost your search rankings.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">Connect with us here<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0to get started.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, link building isn&#8217;t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.<\/p>\n","protected":false},"author":90,"featured_media":50998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[139,138,143,149],"ppma_author":[242],"class_list":["post-42177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-creation","tag-content-marketing-strategy","tag-content-operations","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Link Building: Smashing the Basics | ClearVoice<\/title>\n<meta name=\"description\" content=\"No, link building isn&#039;t dead, but many of its spammy practices are. 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Here&#039;s a guide to link-building fundamentals that will boost your SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T15:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-16T03:32:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/Link-Building-Excellence_hero_1360x646.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stacy Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Stacy_Jax\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stacy Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/\"},\"author\":{\"name\":\"Stacy Jackson\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/98d8c9bf802b3b5d2f9e25d97ba37df0\"},\"headline\":\"Link Building Excellence: Nailing the Fundamentals\",\"datePublished\":\"2019-08-13T15:00:52+00:00\",\"dateModified\":\"2024-11-16T03:32:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/\"},\"wordCount\":1618,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/Link-Building-Excellence_hero_1360x646.jpg\",\"keywords\":[\"Content Creation Resources\",\"Content Marketing Strategy Resources\",\"Content Operations Resources\",\"SEO Resources\"],\"articleSection\":[\"Content Marketing Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/\",\"name\":\"Link Building: Smashing the Basics | ClearVoice\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/link-building-excellence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/08\/Link-Building-Excellence_hero_1360x646.jpg\",\"datePublished\":\"2019-08-13T15:00:52+00:00\",\"dateModified\":\"2024-11-16T03:32:56+00:00\",\"description\":\"No, link building isn't dead, but many of its spammy practices are. 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