{"id":42116,"date":"2019-10-15T10:00:04","date_gmt":"2019-10-15T17:00:04","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/provide-good-writer-feedback\/"},"modified":"2023-05-28T04:56:01","modified_gmt":"2023-05-28T11:56:01","slug":"provide-good-writer-feedback","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/provide-good-writer-feedback\/","title":{"rendered":"How to Give Writers Feedback: 8 Real-Life Notes Revised to Get Better Results"},"content":{"rendered":"\t\t
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Not every marketer has the luxury of time \u2014 or the gift of patience. When it comes to giving feedback on a project, some folks can’t help but get to brass tacks:<\/p>\n

“This isn’t working for me.<\/em>” “Can you crank it up a little?<\/em>” “Get a better quote.”<\/em><\/p>\n

If that\u2019s your style of feedback, it\u2019s understandable: You hired creatives expecting that they could perform at a certain level.<\/p>\n

That said, though\u2026<\/p>\n

\u201cManagers can simultaneously both overestimate and underestimate the power they have to impact the performance<\/a> and egos of their team members,\u201d says career coach Scott Singer, who worked in-house at Fortune 500 companies and on the agency side before opening his consulting shingle, Insider Career Strategies<\/a>. \u201cTo quote Uncle Ben from “Spider-Man,” \u2018With great power comes great responsibility.\u2019\u201d<\/p>\n

Singer says that the most important part of managing is the feedback loop in order to drive staff engagement and performance.<\/p>\n

Provide good writer feedback, and position your team to excel.<\/h2>\n

\u201cIf one side fails, the other side needs tools to fill the gap,\u201d says conflict management professional and leadership consultant Dethra U. Giles<\/a>. From that perspective, even if the creative has failed this round, you can still find a path to success \u2014 and it\u2019s all in your approach.<\/p>\n

We\u2019ve put together a selection of not-so-great feedback that real-life writers and other creatives got back from clients and managers, explained what the issue with it is, and revised it to provide direction and understanding.<\/p>\n

\"how<\/h2>\n

1. Not good: This isn\u2019t working for me.<\/em><\/h2>\n

Why: <\/strong> This opinion is based on personal taste and instinct without any professional reference points.<\/p>\n

Better: <\/strong>\u201cHere are a few examples of pieces that resonated with me; I like the format of this case study, specifically the pull quotes. And in the second piece, I like how the author used A, B, C in the second piece to establish the subject\u2019s authority. Could you try these tactics in your next draft?\u201d<\/p>\n

2. Not good: This doesn\u2019t fit our brand.<\/em><\/h2>\n

 Why: <\/strong>Actually, in situations where the creative team has been given a thorough brief, branding guidelines and tone pieces, and someone is still not getting it, you\u2019re within your rights to give this feedback. However, on its own, it is pretty sweeping, and the result might be that the creative scraps the entire draft and starts over \u2014 with a huge hole in their self-confidence.<\/p>\n

Better:<\/strong> \u201cPlease review the brand guidelines, project brief and the tone sample that was provided, and see if you can get [specific elements A, B, C] to match.\u201d<\/p>\n

\"examples<\/h2>\n

3. Not good: Step it up\/Amp it up.<\/em><\/h2>\n

Why: <\/strong>This feedback implies that a piece was either low-effort or low-energy, but in fact, it\u2019s the feedback itself that needs a little more effort here.<\/p>\n

\u201cThe feedback lacks any specificity and therefore actionable feedback,\u201d says Singer. \u201cBy providing some more specificity, both parties can get the solution they\u2019re looking for sooner. By the same token, no creative should accept such feedback without understanding what was intended \u2014 probing questions (Can you tell me what parts you like? What you don\u2019t?) can help drill to the heart of the matter.\u201d<\/p>\n

Better:<\/strong> \u201cI really like the overall draft, particularly parts A and B. I\u2019d like to see some more emphasis on part C, specifically as I believe that it doesn\u2019t have quite the impact of the others.” \u2014 SS<\/p>\n

4. Not good: Need you to get edits on this back by next Monday.<\/em><\/h2>\n

Why: <\/strong>It\u2019s missing all the niceties that would make it into a request or even a direction. It reads as a demand. At this point, you might be saying, \u201cYes, but as the client, I have the right to set deadlines without phrasing it like I\u2019m asking for a favor.\u201d And, you do. But Mary Poppins wasn\u2019t wrong about that whole \u2018spoonful of sugar\u2019 trick, and it works on adults as well as children.<\/p>\n

Better:<\/strong>  “Let\u2019s please set a firm deadline to have edits on this in by next Monday. Thanks so much, and I look forward to seeing the next version.”<\/p>\n

\"how<\/h2>\n

5. Not good: Keep trying.<\/em><\/h2>\n

Why: <\/strong> Again, this gives no specific instructions or focus areas, and furthermore, it assumes the creator has endless time to dedicate to revisions, which is very condescending.<\/p>\n

\u201cMany believe that it\u2019s their teams\u2019 duty to read their mind and figure out why they\u2019re thinking. It\u2019s not,\u201d says Singer.<\/p>\n

Better: <\/strong>\u201cI\u2019d like to see you keep trying on this. Most of the article is strong, including A, B and C. However, where it\u2019s falling short is in the area of [___]. I know you\u2019re busy, so thank you for sticking with it.\u201d \u2014 SS<\/p>\n

6. Not good: Try something different.<\/em><\/h2>\n

Why:  <\/strong>This is a clear-cut case of the client not having a clear vision.<\/p>\n

\u201cThe client here is saying, I don’t really know what I want, and I am hoping you will stumble upon it for me,\u201d says Giles.<\/p>\n

She recommends that a strategy to disarm a contentious conversation immediately is to simply admit that you aren\u2019t 100% clear what you want. But more than that, do your part of the work on the existing draft and identify what does work, what specifically doesn\u2019t and what other works you\u2019d like to emulate.<\/p>\n

Better:<\/strong>  \u201cI am at a loss for what I really want, but here are some general elements that I want to capture. Also, here are some elements of what you have provided that I would like to keep. These are the elements I would like to have changed.\u201d \u2014 DG<\/p>\n

\"writer<\/h2>\n

7. Not good: I deleted what you did and made revisions myself that we can use in the final version.<\/em><\/h2>\n

Why: <\/strong>While clients might actually think that they\u2019re collaborating and just adding a final polish with their own tone, this can be a huge blow to a creative. It can be seen as the client denying the creative\u2019s expertise and literally erasing their efforts.<\/p>\n

However, Giles understands that from the client\u2019s POV, especially a small business owner or thought leader who really needs their own personal brand to shine through, revising in this way isn\u2019t necessarily an insult.<\/p>\n

\u201cWhat this might actually mean is, \u2018I like what you do, but I really need for it to sound\/look like I did it,\u2019\u201d she says.<\/p>\n

Better:<\/strong> \u201cI like what you wrote, but I want it to have more of my voice. I always want my audience to feel like they are getting something from me. Here is an example of how I would change what you wrote to make it sound more like me.\u201d \u2014 DG<\/p>\n

8. Not good: This section is terrible\/useless\/disappointing.<\/em><\/h2>\n

Why: <\/strong>Anything that\u2019s so outright negative should be avoided. This kind of feedback might be satisfying in the moment, but is never constructive or helpful.<\/p>\n

\u201cProfessionals often take feedback to heart, and even the most hardened individual is bound to be offended by calling something \u201cuseless.\u201d It\u2019s personal in nature, and completely minimizes the writer\u2019s contribution \u2014 and worth,\u201d says Singer.<\/p>\n

Better: <\/strong>\u201cThe highlighted section isn\u2019t as strong as the rest of the copy around it. I\u2019d like to keep it if you strongly believe it adds value to the piece. Can you provide some more details or clarify your thinking around that part of the copy?\u201d \u2014 SS<\/p>\n

Yes, providing feedback is a part of business… but it’s also (always) about feelings.<\/h2>\n

Even though your time to craft feedback might be just 60 seconds, and you intend some comments to be almost throwaway, never underestimate the effect they may have on the recipients.<\/p>\n

\u201cWhat we are discussing here is not right and wrong, but understanding and misunderstanding,\u201d says Giles.<\/p>\n

Wondering whether you might have hurt some feelings unintentionally in the past? Read this post on the feedback that your team will never give you.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u201cManagers can simultaneously both overestimate and underestimate the power they have to impact the performance and egos of their team members.” Get eight examples of bad feedback and what you should say instead to push writers to produce their best work.<\/p>\n","protected":false},"author":134,"featured_media":39003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[143,147,146],"ppma_author":[192],"class_list":["post-42116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-operations","tag-content-outsourcing","tag-hiring-freelancers"],"acf":[],"yoast_head":"\nWant to Provide Good Writer Feedback? Don't Say These Things...<\/title>\n<meta name=\"description\" content=\"Feedback can push a writer to excel or crush their creativity. 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