{"id":42057,"date":"2019-11-22T10:00:57","date_gmt":"2019-11-22T17:00:57","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/how-to-outsource\/"},"modified":"2025-04-08T09:16:55","modified_gmt":"2025-04-08T16:16:55","slug":"how-to-outsource","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/how-to-outsource\/","title":{"rendered":"Navigating Outsourced Content Marketing: A Comprehensive Guide"},"content":{"rendered":"

\u201cWe need more content. And we need it faster.\u201d\u00a0<\/span><\/p>\n

The breakneck pace of the digital landscape can challenge even the best content marketers. Your content marketing success now hinges on your ability to produce top-tier content quickly and consistently. But how can you keep that pace without burning out yourself and your team?\u00a0<\/span><\/p>\n

By outsourcing. Outsourcing content marketing can be the difference in whether your brand levels up.<\/span><\/p>\n

This comprehensive guide will dive deep into the best strategies and practices to leverage the full potential of outsourcing your content. Then, we\u2019ll cover how to find the right freelancers and content agencies for your business while ensuring they align with your brand.\u00a0<\/span><\/p>\n

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The Value of Outsourced Content in Today’s Landscape<\/h2>\n

Most industries are oversaturated in the digital space. Having a well-crafted and high-level content strategy has become an absolute necessity to stand out in the marketplace. And with that, the traditional model of relying solely on in-house teams is being re-examined.<\/span><\/p>\n

The Gig Economy\u2019s Impact on Content marketing<\/h3>\n

Approximately 150 million people<\/span><\/a> in North America and Western Europe now work as independent contractors. And most of them operate in knowledge-intensive industries.\u00a0<\/span><\/p>\n

For content marketing, that exponential rise in freelancing has created access to a massive array of diverse talent. And that talent is only increasing. <\/span>Over 50% of the US workforce<\/span><\/a> is predicted to participate in the gig economy by 2027. That gives businesses an unprecedented opportunity: access to a growing reservoir of affordable, high-level talent.\u00a0<\/span><\/p>\n

A lot of companies are already taking advantage of this. A recent <\/span>Content Marketing Institute study<\/span><\/a> found that 57% of the most successful content marketers outsource content marketing activities. And 84% said they hire contractors and agencies specifically for content creation.\u00a0<\/span><\/p>\n

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Why outsource your content creation?<\/h3>\n

Outsourcing your <\/span>content creation<\/span><\/a> is one of the most effective ways to maximize the full potential of your budget. Over<\/span> 2 out of 5 marketers<\/span><\/a> spend at least half their budget on content creation. A large portion of that expense can come from keeping a full-time in-house content creation time. And you\u2019re not only paying for their work. You\u2019re also covering expenses and benefits. Outsourcing allows you to forego all the overhead costs and jump straight to content creation.<\/span><\/p>\n

But <\/span>outsourcing content creation<\/span><\/a> isn\u2019t just about cutting costs. Its real value lies in the cross-section of cost-effectiveness and high-level talent. And understanding how to leverage that combination allows your business to utilize expertise affordably without compromising quality.\u00a0<\/span><\/p>\n

Plus, establishing a solid foundation in outsourcing makes it easier to adapt your business to evolving needs. Whether contracting more freelancers with specific skills or partnering with a content creation agency, outsourcing is a flexible, scalable solution. But before you start outsourcing your content, there are some things you need to identify.\u00a0<\/span><\/p>\n

Identifying What Type of Content to Outsource<\/h2>\n

The first thing to consider is which part of your content creation would benefit most from outsourcing. Every content type serves a unique purpose. Blog posts engage your target audience and create a connection with them. Whitepapers position your brand as an industry thought leader. <\/span>Identifying which content to outsource<\/span><\/a> is your first step in the process.\u00a0<\/span><\/p>\n

Take a look at the current state of your content production. For example, let\u2019s say your in-house team grapples with tight turnarounds and can\u2019t afford to immerse themselves in extensive research. Outsourcing more complex, time-consuming content pieces like eBooks and whitepapers can be a strategic move. That way, you save your team time and energy while ensuring the content is crafted by a skilled expert.<\/span><\/p>\n

On the other hand, it\u2019s about quantity. You might need a steady production of fresh blog posts and social media copy over a long period of time. Partnering with a content creation agency can infuse new energy and momentum into your strategy while ensuring all the content is consistent and high-quality.\u00a0<\/span><\/p>\n

Assessing internal capabilities vs. external expertise<\/h3>\n

Another area to look at is your in-house team. Perform a comprehensive internal review, assessing the strengths and weaknesses of the entire team and its workflow. Do they excel at blog articles but struggle with technical writing? Maybe they\u2019re great at all the long-form written content but could use help with visuals.\u00a0<\/span><\/p>\n

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According to a <\/span>recent study<\/span><\/a>, these are the top three content types that marketers outsource:<\/span><\/p>\n