{"id":42049,"date":"2019-12-02T10:00:51","date_gmt":"2019-12-02T17:00:51","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/martech-trends-2020\/"},"modified":"2025-07-09T13:25:42","modified_gmt":"2025-07-09T20:25:42","slug":"top-martech-trends","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/","title":{"rendered":"Top MarTech Trends for 2025"},"content":{"rendered":"<p>As the martech landscape shifts throughout 2025, keeping your content strategy adaptable is essential.<\/p>\n<p>This article covers the top martech trends and tools heading so you can set your businesses up for success.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-50603\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_calendar.jpg\" alt=\"MarTech Trends for 2024\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_calendar.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_calendar-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_calendar-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>MarTech Trends for 2025<\/h2>\n<h3>AI-powered marketing<\/h3>\n<p>Right now, AI is the most critical trend in MarTech. AI-driven technology can enhance and optimize almost every aspect of the content creation process. We should know, we wrote a\u00a0comprehensive guide on <a href=\"https:\/\/www.clearvoice.com\/resources\/the-marketers-guide-to-ai-supported-content-creation\/\">AI-supported content creation<\/a>.<\/p>\n<p>AI can already perform a ton of tasks that can level up the martech stack you\u2019re using. It can quickly recognize user patterns and behavior. Then, it can <a href=\"https:\/\/www.clearvoice.com\/resources\/personalized-content-strategies\/\" target=\"_blank\" rel=\"noopener\">personalize content<\/a> to match those behaviors. It can also perform everything from topic ideation to outline and brief generation. Some marketers even use it to generate drafts (just ensure you include human oversight).<\/p>\n<p>Businesses have already taken note of the power of AI tools. Over <a href=\"https:\/\/c6abb8db-514c-4f5b-b5a1-fc710f1e464e.filesusr.com\/ugd\/e5361a_2f859f3457f24cff9b2f8a2bf54f82b7.pdf\" target=\"_blank\" rel=\"noopener\">91% of businesses<\/a>\u00a0have a leading investment in AI. You probably do too. But, AI is still developing and shifting rapidly. Stay updated on the latest trends and developments and recalibrate your martech stack accordingly.<\/p>\n<h3>Voice search<\/h3>\n<p>The rise of voice assistants like Siri, Alexa, and Google Assistant has fundamentally altered how users search the internet. Instead of typing in a query, people can ask a question out loud and be provided with the most relevant answer.<\/p>\n<p>That shift is going to require you to optimize your content for voice search through your <a href=\"https:\/\/www.clearvoice.com\/resources\/is-seo-dead\/\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a>, emphasizing:<\/p>\n<ul>\n<li>Natural language processing<\/li>\n<li>Long-tail keywords<\/li>\n<li>Featured snippets<\/li>\n<li>Question-based content<\/li>\n<li>Local SEO optimization<\/li>\n<\/ul>\n<p>By proactively incorporating voice search into your strategy, you\u2019ll stay at the forefront of your industry, rank higher, and drive your brand\u2019s growth.<\/p>\n<h3>Data privacy and security<\/h3>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">Privacy-centric marketing is also going to be a major topic. We live in a world where users want to know the brands they engage with and purchase from are ethical and transparent about their data practices. A <a href=\"https:\/\/www.pwc.com\/us\/en\/tech-effect\/cybersecurity\/trusted-tech.html\" target=\"_blank\" rel=\"noopener\">PwC report<\/a> also showed that 83 percent of consumers want more control of their personal information.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Embracing <a href=\"https:\/\/www.clearvoice.com\/resources\/content-marketing-promoting-data-privacy-compliance-solutions\/\" target=\"_blank\" rel=\"noopener\">privacy-first strategies<\/a> like transparent data collection and robust data security measures is crucial. Not only will it help you meet regulatory compliance, but it\u2019ll also help you build a deeper trust with your audience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And keep in mind \u2014 early 2025 will see <\/span><span data-preserver-spaces=\"true\">Google phase out third-party cookies<\/span><span data-preserver-spaces=\"true\">. Make sure you adapt your content and strategy in anticipation.\u00a0<\/span><\/p>\n<h3>Martech ecosystems<\/h3>\n<p id=\"isPasted\"><span data-preserver-spaces=\"true\">The number of martech tools on the market has exploded in the last five years.\u00a0<\/span><a href=\"https:\/\/chiefmartec.com\/2023\/05\/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Reports and research<\/span><\/a><span data-preserver-spaces=\"true\"> show that there are over 11,000 martech solution tools available.\u00a0<\/span><\/p>\n<p id=\"isPasted\">Although this has presented numerous challenges for companies trying to keep up with technology and trends, it\u2019s also provided them with the opportunity to develop martech tool ecosystems.<\/p>\n<p>For example, design firms, agencies, <a href=\"https:\/\/www.clearvoice.com\/resources\/content-marketing-tech-saas\/\" target=\"_blank\" rel=\"noopener\">SaaS tech companies<\/a>, and other businesses across various industries are investing in martech tools to help improve their sales and marketing strategies.<\/p>\n<p>However, many are discovering that individual technology solutions aren\u2019t always the right answer. As a result, many marketers and businesses are investing in an open platform to serve as a foundation for their strategy. Then, they augment that platform by integrating other apps and tools that fit their needs, ultimately designing a complete martech ecosystem.<\/p>\n<h2>Martech tools to consider for 2025<\/h2>\n<p>Now that you understand the importance of martech tools and how they will continue to play a crucial role and support the emerging trends of 2025, which <a href=\"https:\/\/www.clearvoice.com\/resources\/creative-agency-triumvirate\/\" target=\"_blank\" rel=\"noopener\">martech<\/a> tools are worth considering?<\/p>\n<p>Whether you are a strategist, designer, writer, or editor, here are the top martech tools to consider building into your martech ecosystem.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50606\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_marq.jpg\" alt=\"The top martech tools for 2024: Marq\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_marq.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_marq-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_marq-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>1. Marq (formerly Lucidpress)<\/h3>\n<p id=\"isPasted\"><a href=\"https:\/\/www.marq.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Marq<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is a brand enablement software designed to streamline your brand consistency. Let\u2019s assume you have a great content creation team. But you might be concerned about those groups following your brand guidelines as you outsource or use other departments.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is where Marq comes in. It allows you to take expertly crafted content and put it into a library you have full control over. You can lock in how your logo is used, what colors are available, and how your content is created. That way, as your team creates content, you can rest assured all the brand and content guidelines are being followed.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50607\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_uberflip.jpg\" alt=\"The top martech tools for 2024: Uberflip\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_uberflip.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_uberflip-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_uberflip-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>2. Uberflip<\/h3>\n<p>One focus for marketers is to produce and provide content to the right buyers at the right time.\u00a0<a href=\"https:\/\/www.uberflip.com\/\" target=\"_blank\" rel=\"noopener\">Uberflip<\/a>\u00a0is designed to do just that. It describes itself as a \u201cdigital content experience platform &amp; software that enables marketers to create digital experiences with content for every stage of the buyer journey.\u201d<\/p>\n<p>It pulls all your resources and content from third-party sites into one place and categorizes it, making all your digitally owned assets easily accessible. Uberflip also allows you to build \u201c<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-content-hub\/\" target=\"_blank\" rel=\"noopener\">content hubs<\/a>,\u201d organized by topic or category, which helps buyers find content or answers to their questions. Not only does this get your content into your buyers\u2019 \u201chands\u201d faster, but it also helps to improve the customer experience and boost lead generation.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50605\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_hubspot.jpg\" alt=\"The top martech tools for 2024: HubSpot\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_hubspot.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_hubspot-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_hubspot-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/h3>\n<h3>3. HubSpot<\/h3>\n<p>If you have been in the marketing space for any length of time, then you have likely heard of\u00a0<a href=\"https:\/\/www.hubspot.com\/pricing\/marketing\/enterprise?term=annual\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>. HubSpot is a comprehensive marketing suite, complete with tools and features to support:<\/p>\n<ul>\n<li>Content management<\/li>\n<li>Sales and marketing<\/li>\n<li>Customer support<\/li>\n<li>Data and analytics<\/li>\n<li>Social media publishing<\/li>\n<li>Advertising<\/li>\n<\/ul>\n<p>Designed with inbound marketing in mind, the purpose behind HubSpot goes way beyond simply building and promoting a website; it provides marketers with the insights and tools needed to boost conversions.<\/p>\n<p>HubSpot integrates with collaboration tools and apps, such as Slack and G Suite, enabling teams to improve and streamline communication internally and externally. HubSpot can also integrate with hundreds of other third-party apps and tools, allowing marketers and businesses to easily build or expand their martech ecosystems.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50609\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_future.jpg\" alt=\"The top martech tools and trends for 2024\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_future.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_future-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/martech-trends_future-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/h2>\n<h2>What Does Your Martech Stack Look Like in 2025?<\/h2>\n<p>As we mentioned above, over 11,000 martech tools are available on the market today. It can be overwhelming trying to decide which ones are right for you. When you partner with ClearVoice, our content workflows and managed content creation can take care of the technology side for you.\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/\">Discover our solutions<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\">talk to a specialist\u00a0<\/a>today to learn how we can propel your brand\u2019s success in 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to switch or adopt new martech tools that will help you meet your business and marketing goals in 2020? Here are the top emerging trends for the coming year.<\/p>\n","protected":false},"author":114,"featured_media":56383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[139,138,143],"ppma_author":[202],"class_list":["post-42049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-creation","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Martech Trends and Tools for 2025: A Guide | ClearVoice<\/title>\n<meta name=\"description\" content=\"Ready to upgrade your martech stack? Check out our guide to the top martech trends and tools heading into 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top MarTech Trends for 2025\" \/>\n<meta property=\"og:description\" content=\"Ready to upgrade your martech stack? Check out our guide to the top martech trends and tools heading into 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearVoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClearVoiceContent\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-02T17:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-09T20:25:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/Top-Martech-Trends_Hero_1360x646.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ben Beck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarTechBen\" \/>\n<meta name=\"twitter:site\" content=\"@clearvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ben Beck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/\"},\"author\":{\"name\":\"Ben Beck\",\"@id\":\"https:\/\/www.clearvoice.com\/#\/schema\/person\/db82f82f5d6784f9cc8db503892419fc\"},\"headline\":\"Top MarTech Trends for 2025\",\"datePublished\":\"2019-12-02T17:00:51+00:00\",\"dateModified\":\"2025-07-09T20:25:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/\"},\"wordCount\":1030,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clearvoice.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/Top-Martech-Trends_Hero_1360x646.png\",\"keywords\":[\"Content Creation Resources\",\"Content Marketing Strategy Resources\",\"Content Operations Resources\"],\"articleSection\":[\"Content Marketing Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/\",\"url\":\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/\",\"name\":\"Martech Trends and Tools for 2025: A Guide | ClearVoice\",\"isPartOf\":{\"@id\":\"https:\/\/www.clearvoice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2019\/12\/Top-Martech-Trends_Hero_1360x646.png\",\"datePublished\":\"2019-12-02T17:00:51+00:00\",\"dateModified\":\"2025-07-09T20:25:42+00:00\",\"description\":\"Ready to upgrade your martech stack? 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