Well, we’re deep into the 20s now \u2014 and if one thing is clear, it’s that it\u2019s no longer all about the written word. In the era of iPhones, social media, VR and AR, marketers must perpetually explore new ways to keep people’s attention. Show, don\u2019t tell, is more popular than ever.<\/p>\n
But fear not, writers. The good news is that these visual devices and evolving storytelling methods don’t just write themselves. Writers will always be needed<\/a> on an essential level to digest, filter, and translate information to hook audiences in a compelling fashion.<\/p>\n In the name of keeping your skills sharp in the ’20s (2.0) and encouraging visual thinking, here are five visual storytelling devices that are only getting bigger and brighter by the day.<\/p>\n 81.6 percent of Americans<\/a>, totaling 270 million people, own a smartphone as of 2023. This is the decade where everyone holding these filmmaking devices officially attempts some form of video creation, good or terrible.<\/p>\n The global domination of YouTube is poised to further explode, duh \u2014 but so will Gen Z newbies like TikTok, which has amassed 500 million active users in its first couple of years. Add livestreaming to the mix as a way for brands to connect with customers and you quickly realize that the infatuation with video is only really getting started. Good or bad.<\/p>\n With it comes a host of problems such as the phenomenon primed for its close-up in the 2020 election cycle known as deepfakes<\/a>\u00a0and livestream bloopers such as with\u00a0Tesla’s smashing reveal of their Cybertruck<\/a>.<\/p>\n But as real as the risk of doing it wrong is… mass adoption seems like the only option as a marketer.<\/p>\n With better video quality, compatibility, and file sharing becoming even more mainstream, the ease of shooting a video has gone up while the price of doing so has gone down. Luckily for creatives, the need and demand for quality have also gone way up<\/strong> \u2014 and that\u2019s where the writer\u2019s mind comes into play for concepting, scripting, and editing.<\/p>\n As a marketer, it will be your job to decide if the story you want to tell can be more easily digested as a video, or whether it should be written out. Or, perhaps it should be\u00a0both.<\/em><\/p>\n Video creates a greater connection point for attention and relatability. It also allows you to showcase your personality in a much more compelling way than just words. (I realize the irony even as I type this.)<\/p>\n Imagine if Dollar Shave Club had decided to write up an article about how their service worked instead of creating\u00a0this video<\/a>, which racked up millions of views overnight, epitomizing what a viral video could be.<\/p>\n We\u2019d be without shaving toddlers.<\/p>\n I get it. The concept of the infographic is not new. But what is new is the epidemic of relying on data and analytics to guide every decision from what product name to take to market to\u00a0which relief pitcher should close your World Series game<\/a>.<\/p>\n Sure, you could serve up this data with old-fashioned bullet points, relying on black-and-white percentage signs, decimal points, bars, and pie charts as visuals. But, I’m going to go out on a limb to say that you probably don\u2019t want your content to be the visual equivalent of Ambien.<\/p>\n The important thing to realize is that the journey of creating an infographic<\/a> worth swallowing whole begins with a writer’s mind identifying the most compelling narrative to be told as eyeballs move down the page. Then, an editor (possibly the same person) to put shape to it, and a skilled graphic designer to make it all sing visually to maximize not just its ability to communicate clearly, but its ultimate shareability.<\/p>\n Not to get meta on you, but here\u2019s an infographic created by Hot Butter Studio on why infographics matter.<\/p>\n It’s simply put, but it says it all. Using Legos.<\/p>\n When budgets are low or there\u2019s a story that can be told visually, animation and motion graphics continue to emerge as popular ways to tell stories without the need for live actors or elaborate, costly production.<\/p>\n In this regard, the virtual world is ready for its close-up in the 2020s as a way to tell brand stories using 3D animation, motion graphics, and voiceover. I only mention that last part because you know who writes voiceovers\u2026 writers! Last year, I scripted several video projects that involved animation and motion graphics \u2014 from an interactive corporate video to the ClearVoice explainer video.<\/p>\n Expect these videos to rapidly evolve over the next 10 years, offering marketers a high-engagement storytelling device<\/a> that can be a game-changer for companies, whether it\u2019s as simplistic as\u00a0this stick figure animation<\/a>\u00a0on what consent means (using tea as a metaphor). Or one that looks\u00a0like nothing you’ve seen<\/a>.<\/p>\n Want to see where these trends are headed? Here\u2019s a visual piece that lays out the\u00a0emerging trends in animation and motion graphics<\/a>, from anti-gravity and floating elements to typography animation, which shows the different ways copy can be punctuated using design in a highly visual and multi-layered way.<\/p>\n This next one won\u2019t come as a shock, but in the era of image-centric social media like Instagram and Pinterest, using an editorial lens to decide if\/when an image can strongly support a story will be more vital in the near term.<\/p>\n There are only so many words that can describe what a picture can say instantly and impactfully. And if you doubt that, consider what this branded content piece I wrote for Uproxx about\u00a0a street artist who spray-paints elaborate works of art<\/a>\u00a0near homeless encampments on L.A.’s Skid Row would look like\u00a0without<\/em>\u00a0the photos of Skid Robot or the encampments. Not quite as strong, right?<\/p>\n It’s the writer\u2019s job to think about the other layers that can help an image tell a story. Be it through the use of photographic evidence to illuminate an argument or vantage point \u2014 or through the creative use of emerging technology such as augmented reality (AR) to bring virtual objects into real-world settings. At the end of the day, articles with images\u00a0get substantially more views<\/a>\u00a0than articles without them.<\/p>\n To illustrate the point, here\u2019s a visual infographic from MDG Advertising:<\/p>\n This brings me to the last and final visual storytelling strategy bound to gain serious traction in the ’20s: Augmented reality. You’ve been hearing about how it’s been coming for years. For marketers, it’s always been a matter of how, why, and does the end justifies the means. Well, get ready… it’s about to get good, really good, with some experts predicting AR could become a $25 billion dollar industry by the year 2025.<\/p>\n But for marketers, its omnipresence should hit a lot sooner \u2014 like in 2020 when 5G presumably arrives along with faster load times and increased browsing\/app speeds to provide a greater boost. With it, writers will be needed to hatch creative that uses augmented reality to the best of their ability. Need a visual reference? This is still one of my favorite outdoor campaigns of all time for Pepsi Max, which used AR at a London bus shelter to simulate a meteor crash, robot warfare, and alien abduction<\/a>\u00a0for unsuspecting pedestrians.<\/p>\n Then there’s the matter of putting the virtual over the real for billions of people on social media every day. Be it geofilters and lenses developed for Snapchat (then Instagram, which is frequently the case), marketers are more apt than ever to tell their stories in interactive and experimental ways using the creative ideas from writers, creative strategists, animators, and designers combined with AR.<\/p>\n To that point, I submit this branded content campaign allowing customers to try on \u2014 and purchase \u2014 things like a pair of Adidas<\/a>. All are part of an experience called “Shoppable AR<\/a>” lenses designed to drive commerce on Snapchat. Not mainstream by any stretch, but a likely peek at where it’s all headed. And fast.<\/p>\n Visual storytelling is primed for a massive jump. Whether this is the kind of marketing your brand should be doing is up to you. The bottom line is that marketers (and writers, for that matter) must evolve to deliver ideas that make visual storytelling a priority across new technologies. In truth, it’s already on display when it comes to how both have combined to make virtual digital assistants come to life.<\/p>\n As we look to the future, you should feel good knowing that with\u00a0the right tools<\/a>, you too can \u2014 and will \u2014 survive the 2020s with a 20\/20 vision. And if you need help at all with your visual storytelling creation and strategy, ClearVoice has your back. Talk to a specialist today<\/a> to find out how we can take your video content creation to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":" From augmented reality to social geofilters, visual storytelling will be at the forefront of marketing in the 2020s \u2014 make sure you’re not left behind.<\/p>\n","protected":false},"author":123,"featured_media":50896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[140,141,148,138,156],"ppma_author":[204],"class_list":["post-41979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b-content","tag-b2c-content","tag-content-distribution","tag-content-marketing-strategy","tag-video-marketing"],"acf":[],"yoast_head":"\n5 Visual storytelling methods you should master in the 2020s<\/h2>\n
![\"\"](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/02\/Video-Content_Visual-Storytelling.png\")
<\/p>\n1. Video<\/h2>\n
![\"\"](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/02\/Infographic_Visual-storytelling.png\")
<\/p>\n2. Infographic<\/h2>\n
![\"This](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/05\/asg_6iIpYEtTgBOUDzMfart_Jnh7Rxk3Sv2AdEA51575571876744-XXxLwkoq9okWaN2iLn8sX7-650-80-2.jpg\")
<\/a>![\"\"](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/02\/Storytelling-Videos_Visual-Storytelling.png\")
<\/h2>\n3. Animation and motion graphics<\/h2>\n
![\"\"](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/02\/Photos_Visual-Storytelling.png\")
4. Compelling imagery<\/h2>\n![\"\"](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/02\/Infographic-Large.png\")
As you can see, the infographic does a great job displaying the power of images as a game-changer in storytelling. Again, very meta.<\/p>\n![\"\"](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/02\/VR_Visual-Storytelling.png\")
<\/h2>\n5. Augmented reality (AR), geofilters, and other social trends<\/h2>\n
![\"Snapchat](\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2023\/05\/asg_6iIpYEtTgBOUDzMfart_Jnh7Rxk3Sv2AdEA51575582601891-Untitled120180418-2.jpg\")
<\/a><\/p>\nFinal Thoughts<\/h2>\n