{"id":41918,"date":"2020-04-07T10:00:26","date_gmt":"2020-04-07T17:00:26","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/audience-targeting\/"},"modified":"2024-09-05T16:29:44","modified_gmt":"2024-09-05T23:29:44","slug":"audience-targeting","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/audience-targeting\/","title":{"rendered":"Tailoring Content with Precision: Building and Understanding Your Audience"},"content":{"rendered":"<p><a href=\"https:\/\/www.allconnect.com\/blog\/data-report-how-americans-use-the-internet\" target=\"_blank\" rel=\"noopener\">Eighty-five percent of Americans<\/a>\u00a0use the internet every day.<\/p>\n<p>Yes, you read that correctly.<\/p>\n<p><span data-preserver-spaces=\"true\">With consumers increasingly online, it makes sense for marketers to meet them where they are. That means creating high-quality digital content that captures their attention and drives engagement.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But before you can do that, you have to understand what your audience needs.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this article, we\u2019ll dive into the importance of building and understanding your target audience in the context of content creation. We\u2019ll cover audience analysis, engagement metrics, and strategies to tailor your content effectively.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-50716\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Statement.png\" alt=\"How to dig deeper with audience targeting: Start with a brand positioning statement.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Statement.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Statement-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Statement-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">The Importance of Audience Building in Content Marketing<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Content marketing has come a long way from blogs and articles. And with its evolution comes challenges. We all know content is king. But, the sheer volume of content out there for consumers can overwhelm them.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Without the right audience, even the best content can fall flat. Audience building is the bridge between content creation and meaningful engagement. Building an audience through your content leads to the following:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Personalization:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Starting with your audience lays the foundation for your content creation. From there, you can craft relevant content that resonates.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Enhanced Engagement:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0When content resonates with its audience, it leads to more engagement. It\u2019s at least more likely to be liked and shared.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Better ROI:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Enhanced engagement doesn\u2019t just mean more likes. It often results in higher conversion rates.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Quality Feedback:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Your engaged audience will let you know what\u2019s working and what isn\u2019t. That\u2019ll help you adjust and refine your content over time.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Now, you know the why behind the importance of audience building. But what about the how?\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Developing Your Audience<\/span><\/h2>\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/guide-to-building-audience-content\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Building your audience<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is about fostering and nurturing a connection over time. Once you have a well-developed audience, it can be one of the most significant assets to your brand. Here\u2019s how to effectively start:\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Brand positioning statement<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Yeah, we know you want to get started with buyer personas. However, you need a brand positioning statement before defining the audiences you want to reach.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you already have a brand positioning statement, move on to the next step. If you don\u2019t yet have one, you\u2019re in luck! We created a guide on\u00a0<\/span><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-brand-positioning-statement\/\">how to draft your brand positioning statement with confidence<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">just for you.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your brand positioning statement needs to answer four questions:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Why is your brand here?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Who is your brand here for?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What need does your brand fulfill better than anyone else?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What do you want your brand to be remembered for?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">This brand positioning statement gives structure to every otter step. Don\u2019t skip creating one.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Audience analysis<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Chances are you\u2019ve already gathered some audience on your data. Start with demographics that provide a general overview of who your audience is, including their:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Age<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Gender<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Occupation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Education<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Location<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">But we\u2019re not going to stop there.\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Psychographics: going deeper<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">To build the right audience, it\u2019s essential to go beyond demographics. Psychographics dive deeper into your target audiences\u2019:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Personalities<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Values<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Opinions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Attitudes<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Interests<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Lifestyles<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">That data is extremely valuable because it helps you answer two essential questions about your audience:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Why do they make certain decisions?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What drives them?<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Tools and techniques for audience analysis<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">We live in a world with a wealth of tools available to help you gather your audience data. Here are some essentials.\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Google Analytics:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Google Analytics<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is a great tool that offers data on engagement metrics like website visits, user locations, page visit times, and click-through rates.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Social Media Insights:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Social media platforms have detailed analytics about user patterns and behaviors that you can tap into. Use a tool like\u00a0<\/span><a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Brandwatch<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to streamline your data gathering. It can collect billions of conversations around your brand, organize them, and use AI to identify the most valuable insights.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">SEO Tools:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0SEO is essential to ensuring your content reaches your audience. But it can also help you gather data. Platforms like\u00a0<\/span><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Semrush<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or\u00a0<\/span><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Ahrefs<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0can help you find the keywords your customers are searching for and hone in on your audience.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Surveys and Quizzes:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Don\u2019t sleep on surveys and quizzes. Directly asking your audience about their pain points and needs can offer insights other data might miss.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50713\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Draft.png\" alt=\"How to dig deeper with audience targeting: Draft your audience mindset statement.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Draft.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Draft-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Draft-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Creating your buyer personas<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">It\u2019s finally time.\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/use-buyer-personas-create-content\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Buyer personas<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0are fictional representations of your ideal target customers. They\u2019ll guide your content creation. All the steps you\u2019ve taken so far will inform what personas you create.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your personas will help segment your audience based on various characteristics.\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/buyer-personas\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Ask questions\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">as you build them to get as specific as possible. Each buyer persona should include:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Name and role<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Demographics<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Goals and challenges<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Values and fears<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Buying behavior<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">You\u2019ll know who you\u2019re targeting once you pinpoint your personas. That will help you craft content that speaks directly to them, addresses their problems, and offers personalized solutions.\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Refine and adapt<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">An important note: your audience is always evolving. Regularly review your data and buyer personas and make any adjustments as needed.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Crafting Your Content<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Alright, we\u2019ve done our audience analysis and created our buyer personas. It\u2019s finally time to create some high-quality, relevant content that resonates.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How do we do that? Great question.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Each content type has specific best practices, but they all have a general list of steps.\u00a0<\/span><\/p>\n<h3>Form a plan<\/h3>\n<p><span data-preserver-spaces=\"true\">Before that first word ever gets written, a plan must exist. Assign roles for creation, editing, and publishing. If you are collecting data and measuring for effectiveness, get that sorted beforehand, too.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To support your SEO goals, make sure these parameters are laid out well in advance. Generally, the content brief or outline will include this additional data, such as the keywords to support, content length, and competitive analysis.<\/span><\/p>\n<h3>Research<\/h3>\n<p><span data-preserver-spaces=\"true\">You might be excited to start writing right away, but researching your content effectively can save a lot of trouble down the road.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some things to research include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">What experts or SMEs can discuss this topic inside and outside your company?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Who is likely to engage and share this content?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What other purposes can you use the content for?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How will you update the content to meet changing news cycles, laws, or data?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What citation or source referencing style will you use to let readers know you did your research?<\/span><\/li>\n<\/ul>\n<h3>Write with the end in mind<\/h3>\n<p><span data-preserver-spaces=\"true\">With a plan and research in place, it\u2019s now time to write! A content brief should keep the writer on target with the basic information and calls to action.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your content should serve a specific goal while weaving into your brand\u2019s overall mission. It could be getting the reader to purchase, take the next step, or become more familiar with your brand\u2019s values.\u00a0<\/span><\/p>\n<p>Arm your writers with everything they need to reduce the revisions they may need, from brand mission to AP standards to style guides. Providing everything you can will reduce the creators\u2019 guesswork and ensure your content\u2019s quality.<\/p>\n<h3>Review and revise<\/h3>\n<p><span data-preserver-spaces=\"true\">Sometimes, the revision process can take as long as the writing or even longer. That\u2019s because the stakeholders take over and look to see if the goals laid out in step one are truly being accomplished.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s also possible that the content might meet the original goals but still not be quite the right fit. It\u2019s really important to set expectations. Remind everyone that the direction of the content can and will change over time. And make sure writers don\u2019t get too attached to their words. They should adapt your tone and topic to support your brand\u2019s overall efforts.<\/span><\/p>\n<h3>Promote<\/h3>\n<p><span data-preserver-spaces=\"true\">So, you\u2019ve created content that meets your goals and looks amazing. How will you ensure that your audience sees all that effort and planning?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While much of the promotional strategy may have been set in step one, you could have changed your mind on some things. Maybe you\u2019ve even thought of new channels of distribution. Don\u2019t limit yourself to where the content can go. And don\u2019t be afraid to repurpose.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Blog posts often become eBooks that can easily morph into white papers and then become the inspiration for Tweets to industry influencers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You\u2019ll be surprised at how well-reused content can work.\u00a0<\/span><\/p>\n<h3>Storytelling and its impact<\/h3>\n<p>Effective storytelling can magnify the power of your content. Storytelling is the key to turning average content into an engaging narrative that captures your audience\u2019s attention and inspires. And it\u2019s essential to build that coveted connection with your target audience.<\/p>\n<p><span data-preserver-spaces=\"true\">People want narratives they can connect with. Storytelling impacts your content strategy by:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Humanizing your brand:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Stories make brands relatable. They make it easier for the audience to form a personal connection.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Sticking in your audience\u2019s mind:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Humans are wired to remember stories over facts and statistics. A well-told story can make complex data and concepts more digestible and memorable.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Evoking emotion:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Emotions are pivotal to people\u2019s decision-making. The right narrative in your content influences how your audience perceives your brand and the decisions they make related to it.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Boosting Engagement<\/span><\/strong><span data-preserver-spaces=\"true\">: All of the factors listed above lead to one thing: driving engagement. Content that tells a story keeps the audience engaged for longer and encourages them to take the next step. \u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">And if you want to dive even deeper, check out our\u00a0<\/span><a href=\"https:\/\/www.clearvoice.com\/resources\/stories-that-sell-magnifying-the-power-of-your-b2b-content-with-effective-storytelling\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">crafting stories that sell<\/span><\/a>\u00a0guide.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50715\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Revisit.png\" alt=\"How to dig deeper with audience targeting: Revisit your mindsets periodically.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Revisit.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Revisit-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Target-Audience-Mindsets_Revisit-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Measuring Audience Engagement<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Audience building doesn\u2019t stop at content creation. You need to measure how effectively it\u2019s resonating with your target audience. Understanding their response will help you continue to refine and adjust your content to increase your success.\u00a0<\/span><\/p>\n<p>Let\u2019s be honest; the work never really ends.<\/p>\n<h3><span data-preserver-spaces=\"true\">Key metrics to monitor<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You\u2019ll want to keep an eye on:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Page views<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Time on page<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bounce Rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Conversion rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Churn rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click-through rate (CTR)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Social shares and comments<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">All of these metrics will help inform your content creation. Based on that feedback, you can pinpoint what\u2019s working and what isn\u2019t. Then, you can adjust your content to ensure it\u2019s set up for success.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">A\/B testing in content optimization<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A\/B testing, or split testing, is when you distribute two versions of a piece of content to different audience segments. Then, you see which one performs better. It\u2019s a great way to test and validate any new changes or strategies you\u2019re implementing.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are a few examples:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Headlines and titles<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Calls-to-action (CTAs)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Content length<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Imagery and layout<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Tone and style<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Having a robust A\/B testing strategy keeps your content dynamic\u00a0\u2014\u00a0always evolving with the needs and wants of your audience. At the end of the day, it\u2019s all working toward speaking to your audience and driving them to meaningful action.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Are You Ready to Build Your Audience?\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Building your audience through content is a process that never ends. Nor should it. Your audience is comprised of human beings who evolve and change. Your content should do that too. If you feel like this guide has prepared you to build your audience, go for it!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you\u2019d like someone to guide you, though, ClearVoice has your back. Our\u00a0<\/span><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">managed content creation<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0and expert teams are ready to help build your dream audience through top-tier content that captivates and emotionally engages them.<\/span><a href=\"https:\/\/www.clearvoice.com\/content-strategy-session\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0Talk to a specialist<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to learn how.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Only focusing on demographics with audience targeting? You\u2019re missing an opportunity to gain a deeper understanding of how your audience really thinks and why they think that way.<\/p>\n","protected":false},"author":94,"featured_media":50714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[151,137,138,143],"ppma_author":[193],"class_list":["post-41918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analytics","tag-branding","tag-content-marketing-strategy","tag-content-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Audience Building: A Comprehensive Guide | ClearVoice<\/title>\n<meta name=\"description\" content=\"Audience building is essential to your content marketing success. Learn the techniques to build the perfect audience for your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/resources\/audience-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tailoring Content with Precision: Building and Understanding Your Audience\" \/>\n<meta property=\"og:description\" content=\"Audience building is essential to your content marketing success. 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