{"id":41904,"date":"2020-04-23T20:00:45","date_gmt":"2020-04-24T03:00:45","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/google-e-a-t\/"},"modified":"2025-09-09T17:09:26","modified_gmt":"2025-09-10T00:09:26","slug":"google-e-a-t","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/google-e-a-t\/","title":{"rendered":"Google E-A-T: Why Bylines Should Move Up on Your Priority List\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google is continually updating its decision-making algorithm in efforts to provide the best answers and experience for users. Traditional factors like on-page content, optimization, external authority signals and user experience metrics continue to be critical factors for success in organic search. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, making a decision based on the level of information, influence and integrity of a site or piece of content is such a difficult task that Google has begun to address it with its introduction and expansion of <a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-googles-eeat\/\">E-E-A-T<\/a>.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-57669\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_definition.png\" alt=\"What is Google\u2019s E-A-T? \" width=\"820\" height=\"424\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_definition.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_definition-300x155.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_definition-768x397.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><span style=\"font-weight: 600;\">So what is Google E-A-T?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u2019s E-A-T is a component within its <\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Quality Evaluator Guidelines<\/span><\/a><span style=\"font-weight: 400;\"> that manual website reviewers use during their process of scoring websites and pages of content. These \u201cscores\u201d are the basis for algorithm updates to replicate the judgments a highly keen individual (i.e., a real human, not a machine) would make of a piece of content. It stands for&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Expertise<\/b><span style=\"font-weight: 400;\"> \u2014 The first factor refers to whomever the main content creator is on the page. Are they an expert on the given topic? Do they have the credentials required to back them up? When you make information like creator bylines and bios available on your website, you only solidify your expertise.<\/span><\/li>\n<li><strong>Experience<\/strong> <span style=\"font-weight: 400;\">\u2014 Quality content should go beyond theoretical knowledge. To fulfill this factor, the creator must demonstrate first-hand experience with the subject matter.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Authority<\/b><span style=\"font-weight: 400;\"> \u2014 The second factor refers to being recognized as an authority. Do those who know you and your background look to you as an industry leader? Do they view you as a reliable voice and authority in a given space? When you are accepted as a solid source of knowledge and information, people will reference you, the content itself, and the website on which your content lives.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Trustworthiness<\/b><span style=\"font-weight: 400;\"> \u2014The third factor refers to not just the website, but the content and creator of the content. Are you a trustworthy expert and source of information that others look to? Do you provide the most honest and accurate information within your field of expertise? When you establish a solid track record of delivering expert, authoritative content over time, your trustworthiness only grows.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">E-E-A-T is all about evaluating whether users can trust you. But, what does that mean for your website and content?<\/span><\/p>\n<h2>Time to implement Google E-E-A-T guidelines<\/h2>\n<p><span style=\"font-weight: 400;\">Ok, so it\u2019s clear. We want to rank highly for our content and want to avoid a fallout in rankings as a result of Google\u2019s E-E-A-T update. Or perhaps, you\u2019ve already seen declines and need to figure out how to recover.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57672\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_review.png\" alt=\"Review existing website and content to improve your Google E-A-T score.\" width=\"820\" height=\"424\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_review.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_review-300x155.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_review-768x397.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>1. Review existing website and content.<\/h3>\n<p><span style=\"font-weight: 400;\">You should review your content often, so you can integrate updates and adapt your current content and SEO strategies to deliver the most relevant and quality content. That\u2019s Google\u2019s mission, and yours should align.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To accomplish it, you should take a good hard look in the mirror to see what you\u2019re doing. If you have a great website, blog, service or product offerings, as well as a reputable company, this should organically drive positive reviews and press, links, and other items that Google and other search engines use to assess quality. If you notice that this simply isn\u2019t the case, you\u2019ll likely not perform well in search, regardless of the content you produce or the amount of technical SEO you pour into your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from core service content and company information, the other thing to audit is your informational and educational content. Content is always at the forefront when it comes to search performance. And now, more than ever, it needs to improve your website\u2019s E-E-A-T. This means meeting the correct standards, like being expertly written, authoritative, and trustworthy. Your assessment should analyze whether current content checks the boxes of E-E-A-T and prepare you for upcoming production that satisfies these elements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to help when getting started:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remove or revise any content that may be viewed as spam, fluff, duplicate, or even harmful.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dive into Google Analytics and Google Search Console. Both should help identify pages that may perform poorly in terms of user behavior metics, traffic, conversions, or any other metrics that you deem essential.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If any pages are deleted, ensure you implement relevant redirects.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-make-editorial-style-guide-freelancer-friendly\/\">Revisit your content style guide<\/a>. Revise as you see needed best to align your company and verbiage to Google\u2019s E-E-A-T. (Don\u2019t have a formal style guide? What a perfect time to develop one!)<\/span><\/li>\n<\/ul>\n<h3>2. Clean up your About Us page.<\/h3>\n<p><span style=\"font-weight: 400;\">While this may seem obvious, the <a href=\"https:\/\/www.clearvoice.com\/resources\/best-about-us-page-examples\/\" target=\"_blank\" rel=\"noopener\">About Us page<\/a> is something E-E-A-T will evaluate. After all, one thing that the guidelines of Google clearly state is that it should be made crystal clear who is responsible for the information on your website. Believe it or not, this matters to users as well. They want to be able to visit a source they can trust. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">One of the easiest ways to gain this trust is to implement an About page if one does not currently exist. But, it\u2019s not just about whether the page exists; it must also indicate expertise, authority, and trust. You could achieve this by: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Displaying the experience or status of you and even your team members<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide client testimonials and any positive press about you<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List any awards that you have been nominated for or won<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have your contact and business location information accessible<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57671\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_reputation.png\" alt=\"Establish a good reputation to improve your Google E-A-T score\" width=\"820\" height=\"424\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_reputation.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_reputation-300x155.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_reputation-768x397.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>3. Establish a good reputation, because it goes a long way.<\/h3>\n<p><span style=\"font-weight: 400;\">Reputation matters a lot. Therefore, anyone crafting content should have an <a href=\"https:\/\/www.clearvoice.com\/resources\/cv-portfolio-tips\/\">author profile<\/a>, photo, and provide a <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-write-a-bio-for-another-dos-donts-examples\/\">detailed bio about themselves<\/a>, as well as create a personal touch that should speak to their trustworthiness in your category.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">What belongs in the author profile to best appeal to Google\u2019s E-E-A-T? Here are some ideas:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Popular blogs or businesses they contribute on or own<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Awards they\u2019ve won or been nominated for\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Any speaking engagements, conferences or industry events they lead or associated with<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Education and place or residence (especially helpful for local SEO)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top or important companies they have worked for or with in the past<\/span><\/li>\n<\/ul>\n<h3>4. List expert credentials.<\/h3>\n<p><span style=\"font-weight: 400;\">SEO isn\u2019t solely focused on your on-page optimization. It also includes off-page authority signals. E-E-A-T is no different. It concerns your website\u2019s environment as a whole. So, ensuring that your online reputation is as good as possible is critical. Here are some items to include to best manage your online reputation: <\/span><\/p>\n<ul>\n<li><b>Press coverage<\/b><span style=\"font-weight: 400;\">:\u00a0 If there\u2019s a way to get featured on notable news sources, go for it! But, please note that Google is skilled at uncovering whether the coverage was purchased. So let\u2019s not pay to play here. <\/span><\/li>\n<li><b>Guest posts: <\/b><span style=\"font-weight: 400;\">It\u2019s a good idea to get you or your authors featured on prominent websites. When you do so, it will reflect well on you. <\/span><\/li>\n<li><b>Reviews<\/b><span style=\"font-weight: 400;\">: Get featured on industry-related websites and have others review what you have to offer.<\/span><\/li>\n<li><b>Testimonials<\/b><span style=\"font-weight: 400;\">: Collect feedback from clients and customers and post them on your website.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>ClearVoice&#8217;s role in Google E-E-A-T<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Premium author talent is a, if not <em>the<\/em>, core pillar of the ClearVoice offering. Our proprietary <\/span><span style=\"font-weight: 400;\">VoiceGraph<\/span><span style=\"font-weight: 400;\"> technology identifies and attracts the internet\u2019s top author talent from more than 200,000 of today\u2019s leading digital publications.<\/span><\/p>\n<p>Every day, VoiceGraph automatically indexes and catalogs published content, with more than 100 million articles indexed so far, and uses natural language processing to determine categories and topics, while simultaneously evaluating domain and content metrics like domain authority and social sharing.<\/p>\n<p><span style=\"font-weight: 400;\">Through machine learning, VoiceGraph then associates the data with each author\u2019s dynamically generated <a href=\"https:\/\/www.clearvoice.com\/resources\/cv-portfolio-tips\/\">ClearVoice Portfolio<\/a>, known as their CV, and aggregates all content published under their byline that\u2019s discoverable by VoiceGraph. Our unique data profiles then power <\/span><span style=\"font-weight: 400;\">ClearVoice\u2019s internal Talent Matching algorithm, which serves as the basis for their perceived influence on Google\u2019s E-E-A-T score.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57673\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_voicegraph.png\" alt=\"VoiceGraph surfacing of top talent\" width=\"820\" height=\"424\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_voicegraph.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_voicegraph-300x155.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/04\/Google-EAT_voicegraph-768x397.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>VoiceGraph surfacing of top talent<\/h3>\n<p><span style=\"font-weight: 400;\">Authors who claim their portfolio are able to <a href=\"https:\/\/www.clearvoice.com\/freelance-jobs\/\">join ClearVoice\u2019s proprietary freelance network<\/a> and market their capabilities to ClearVoice and our customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the Talent Matching process, VoiceGraph technology surfaces top creator talent with the expertise and topical authority related to queries and other search operators used in the internal search engine, making your mission appeal to Google\u2019s E-E-A-T needs that much easier. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The connectivity and cohesiveness of freelancers, customers, and success have never been so robust thanks to the capabilities of CV Portfolios and VoiceGraph. With ClearVoice put into action, brands can expect:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shorter identification and onboarding of talent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Writers who exhibit command of the category<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bylines that carry credibility<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Authentic content for acute readers and audiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased rankings, visibility, and traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Less time invested with better results<\/span><\/li>\n<\/ul>\n<h3>Boosting Google<strong> E-E-A<\/strong>-T with the ClearVoice Talent Network<\/h3>\n<p><span style=\"font-weight: 400;\">To date, ClearVoice\u2019s proprietary freelance talent network houses over 50,000 of the highest-qualified and vertically specialized freelance content creators, all recognized and published on the most trusted digital content destinations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our Talent Matching process searches authors across 500,000+ topics and more than 200 business categories to find the optimal match for our customers&#8217; business and needs.\u00a0<\/span>This process ensures that your content creators carry significant category-specific\u00a0<strong>E<\/strong>xperience,\u00a0<strong>E<\/strong>xpertise,\u00a0<strong>A<\/strong>uthority, and\u00a0<strong>T<\/strong>rustworthiness to boost the publishing website\u2019s credibility, rankings, traffic, and revenue.<\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re able to provide top Google E-E-A-T-friendly talent in every <\/span><span style=\"font-weight: 400;\">industry vertical<\/span>,<span style=\"font-weight: 400;\"> including Marketing &amp; Advertising, Finance, Healthcare, Retail, Software &amp; Technology, and many more.<\/span><\/p>\n<h2>Final Thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">To continue and achieve organic success and rank well in search engines, you must stay updated with the ever-changing landscape of SEO. This essentially means paying close attention to Google\u2019s major algorithm changes and recognizing that your work in SEO and content is never done, as you\u2019ll need to continually revisit and evaluate your strategies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-A-T is just another step taken toward providing users with the best results, which are expert-driven and trustworthy. Now more than ever, it offers the opportunity to rethink how to improve your website and build your content strategy for the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about how our <\/span><a href=\"https:\/\/www.clearvoice.com\/freelance-jobs\/\"><span style=\"font-weight: 400;\">talent network<\/span><\/a><span style=\"font-weight: 400;\"> can help to improve your Google E-E-A-T with the expertise, authority, and trustworthiness of our freelance talent within the ClearVoice network.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how ClearVoice can improve your Google E-A-T score with the expertise, authority and trustworthiness of freelancers in our Talent Network.<\/p>\n","protected":false},"author":161,"featured_media":57670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[139,138,149],"ppma_author":[281],"class_list":["post-41904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-creation","tag-content-marketing-strategy","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google\u2019s E-A-T: Why Bylines Should Move Up on Your Priority List\u00a0<\/title>\n<meta name=\"description\" content=\"Learn how you can improve your E-E-A-T score with the experience, expertise, authority, and trustworthiness of ClearVoice&#039;s Talent Network.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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