{"id":41888,"date":"2025-09-05T07:12:34","date_gmt":"2025-09-05T14:12:34","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/lead-generation-tools\/"},"modified":"2025-09-21T17:39:15","modified_gmt":"2025-09-22T00:39:15","slug":"lead-generation-tools","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/lead-generation-tools\/","title":{"rendered":"20 Lead Generation Tools to Capture, Qualify, &#038; Convert Leads in 2025"},"content":{"rendered":"<p data-start=\"156\" data-end=\"238\">Lead generation is tough, but the right tools can make it a whole lot easier. Whether you\u2019re building landing pages, outbound campaigns, or email flows, tools can help you capture the right leads, automate your workflows, and convert more prospects into customers.<\/p>\n<p data-start=\"736\" data-end=\"790\">But with so many options out there, how do you choose? We reviewed the top platforms to find the best lead generation tools for 2025.<\/p>\n<p data-start=\"792\" data-end=\"899\">Here\u2019s what we looked for:<\/p>\n<ul>\n<li data-start=\"903\" data-end=\"990\"><strong data-start=\"903\" data-end=\"915\">Features<\/strong>: Do they actually help you generate and convert leads?<\/li>\n<li data-start=\"903\" data-end=\"990\"><strong data-start=\"993\" data-end=\"1008\">Ease of use<\/strong>: Can you launch campaigns without relying on dev or IT?<\/li>\n<li data-start=\"1067\" data-end=\"1138\"><strong data-start=\"1067\" data-end=\"1083\">Integrations<\/strong>: Does it play well with your CRM, CMS, or email tools?<\/li>\n<li data-start=\"1141\" data-end=\"1208\"><strong data-start=\"1141\" data-end=\"1152\">Pricing<\/strong>: Is it budget-friendly \u2014 and does it scale as you grow?<\/li>\n<\/ul>\n<h2>What Is a Lead Generation Tool?<\/h2>\n<p>A lead generation tool is software that helps businesses attract, capture, and qualify potential customers without relying on time-consuming manual outreach or follow-ups. These tools streamline the lead-gen process, whether through forms, chatbots, landing pages, email sequences, or outbound automation.<\/p>\n<p>When marketers think of a \u201clead generation tool,\u201d they likely think of some of the popular, full-suite sales and marketing tools today, such as<span class=\"Apple-converted-space\">\u00a0<\/span>Salesforce, HubSpot, and Marketo.<\/p>\n<p>However, lead generation tools can take many forms, such as:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-inbound-marketing\/\" target=\"_blank\" rel=\"noopener\">Inbound lead generation<\/a>\u00a0tools<\/li>\n<li>Outbound lead generation tools<\/li>\n<li>Email marketing tools<\/li>\n<li>Search marketing tools<\/li>\n<li>Conversational and messaging tools<\/li>\n<li>SEO or on-page lead generation tools<\/li>\n<\/ul>\n<h2>The Top 20 Lead Generation Tools<\/h2>\n<p>Ready to add some new tools to your tech stack? Here are the best lead generation tools for capturing, qualifying, and converting leads.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-57044 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/OptinMonster_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Optinmonster\" width=\"820\" height=\"424\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/OptinMonster_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/OptinMonster_Lead-Gen-300x155.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/OptinMonster_Lead-Gen-768x397.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>1. OptinMonster<\/h3>\n<p>Many marketers claim that <a href=\"https:\/\/optinmonster.com\/\">OptinMonster<\/a> is one of the best lead generation tools available today for startups, small businesses, agencies, bloggers, and e-commerce businesses. They offer a wide range of features and functionalities designed to help businesses\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-lead\/\" target=\"_blank\" rel=\"noopener\">generate quality leads<\/a>.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: OptinMonster is well-known for its robust features and functionalities, designed to help users grow email lists, boost website conversions, build forms, and even set up and run campaigns.<\/li>\n<li><strong>User-friendliness<\/strong>: After reviewing a handful of user reviews, OptinMonster is generally considered fairly straightforward and easy to use, requiring minimal setup time.<\/li>\n<li><strong>Platform integration<\/strong>: OptinMonster seamlessly integrates with many other popular tools and applications, including Mailchimp, HubSpot, Drift, Campaign Monitor, and many more.<\/li>\n<li><strong>Cost<\/strong>: One might think that, given all the features and functionalities included with OptinMonster, it would come with a high price tag. However, you can set up a<span class=\"Apple-converted-space\">\u00a0<\/span>basic plan\u00a0for as little as $7 per month (billed annually).<\/li>\n<\/ul>\n<p>For larger businesses that require more functionality, business plans are available for $49 per month (billed annually). As a result, OptinMonster rates high on the affordability list.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-57043 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Hubspot_Lead-Gen.png\" alt=\"The top 20 lead generation tools: HubSpot\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Hubspot_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Hubspot_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Hubspot_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>2. HubSpot<\/h3>\n<p>From managing a full contact database to publishing a blog,\u00a0<a href=\"https:\/\/www.hubspot.com\/products\/marketing\/free?__hstc=243653722.bc613b8fa23c5a9931d33049bd030a01.1753461622728.1753478550600.1753485481564.7&amp;__hssc=243653722.1.1753485481564&amp;__hsfp=2907475174\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>\u00a0provides sales and marketing teams with everything they need to generate leads and function as a well-oiled machine.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: The platform offers the essential features and functionalities that every marketer should have in their toolbox, including data analytics and reporting, social media, email marketing, lead flows, landing pages, and more.<\/li>\n<li><strong>User-friendliness<\/strong>: It\u2019s relatively easy to set up and use. However, depending on how you want the tool to work, some of the features can be somewhat complex. In some cases, it may be helpful to have an IT professional on hand for assistance. HubSpot also offers live chat and phone support if you get stuck.<\/li>\n<li><strong>Platform integrations<\/strong>: Like OptinMonster, HubSpot integrates with a wide range of tools and applications, including LinkedIn Sales Navigator, Google Suite, Zoom, Databox, and ClearVoice, among others.<\/li>\n<li><strong>Cost<\/strong>: Although users love HubSpot, one of the biggest downsides to using the tool is the cost. Although the marketing dashboard starts at only $50 per month, many users need more functionality and only see benefits from subscribing to both the Marketing and Sales hub platforms. This can cost businesses upwards of $800 per month, which is way out of budget for some businesses. However, the businesses that do pay the high cost claim it is well worth it.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-57042 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Unbounce_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Unbounce\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Unbounce_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Unbounce_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Unbounce_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>3. Unbounce<\/h3>\n<p><a href=\"https:\/\/unbounce.com\/\">Unbounce<\/a>\u00a0is a dedicated landing page builder that helps marketers convert more visitors and leads into buyers and sales. In fact, more landing pages (like those used in paid search campaigns) than websites convert leads into loyal customers.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: Although Unbounce is a dedicated landing page builder with an easy-to-use drag-and-drop feature, it also offers\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/a-b-testing-for-content-definition-benefits-and-steps-to-create-a-test\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a>, analytics, form creation, SEO management, and more.<\/li>\n<li><strong>User-friendliness<\/strong>: Although it is designed with their self-proclaimed \u201ceasy drag-and-drop builder,&#8221; some users claim it can take up to 30 minutes to figure out how the tool works.<\/li>\n<li><strong>Platform integrations<\/strong>: Unbounce offers a number of in-app integrations, including AWeber, Campaign Monitor, Close.io, Constant Contact, and more.<\/li>\n<li><strong>Cost<\/strong>: Unbounce monthly plans start at $74 per month (billed annually). They also offer a free trial.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57041 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Instapage_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Instapage\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Instapage_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Instapage_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Instapage_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>4. Instapage<\/h3>\n<p><a href=\"https:\/\/instapage.com\/\" target=\"_blank\" rel=\"noopener\">Instapage<\/a>\u00a0is another popular landing page builder used by many marketers to generate and convert more leads.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: Instapage is designed with many features, including drag-and-drop content blocks,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-write-a-call-to-action\/\" target=\"_blank\" rel=\"noopener\">call-to-actions<\/a>, forms, visuals, A\/B testing, and more.<\/li>\n<li><strong>User-friendliness<\/strong>: The platform features a clean, organized, and modern user interface, making it extremely easy to set up and use.<\/li>\n<li><strong>Platform integrations<\/strong>: Instapage boasts its available integrations with over 100 different tools, including Facebook Ads, Google Ads, Rollworks, and more.<\/li>\n<li><strong>Cost<\/strong>: Instapage and its various features can cost users $79 to $159 per month, with customized pricing also available.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57040 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Optimizely_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Optimizely\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Optimizely_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Optimizely_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Optimizely_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>5. Optimizely<\/h3>\n<p><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener\">Optimizely<\/a>\u00a0is a tool that helps users build high-performing landing pages designed to convert. It also comes with AI-enabled features built to enhance your target users&#8217; experiences.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: Optimizely also offers users a number of tools and features to perform and run tests and experiments across websites and mobile apps. This allows marketing teams to understand how\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/landing-page-content\/\" target=\"_blank\" rel=\"noopener\">landing pages<\/a>\u00a0are performing and what they can do to further \u201coptimize\u201d them to drive more conversions.<\/li>\n<li><strong>AI-powered tools:\u00a0<\/strong>Optimizely&#8217;s AI engine captures customer activity across your digital ecosystem. For instance, it can track metrics such as the time someone spends on a landing page or the demographics of your visitors. It then uses machine learning models to identify behavioral patterns and create predictive models of user preferences.<\/li>\n<li><strong>User-friendliness<\/strong>: After reading a handful of customer reviews, users believe that Optimizely is easy to use. Its highly intuitive and clean interface provides for a great user experience.<\/li>\n<li><strong>Platform integrations<\/strong>: Optimizely does offer various platform integrations; however, some applications require an enterprise plan.<\/li>\n<li><strong>Cost<\/strong>: Optimizely offers multiple plans tailored to businesses of varying sizes and needs. Interested users must contact one of their reps for a quote.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57039 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Marketo_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Marketo\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Marketo_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Marketo_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Marketo_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>6. Adobe Marketo Engage<\/h3>\n<p><a href=\"https:\/\/business.adobe.com\/products\/marketo.html\" target=\"_blank\" rel=\"noopener\">Marketo Engage<\/a>\u00a0is another complete marketing dashboard. It provides marketers and users with tools for lead generation and management, as well as marketing automation, and even\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/account-based-marketing\/\" target=\"_blank\" rel=\"noopener\">account-based marketing<\/a>\u00a0(ABM) for both B2C and B2B businesses.<\/p>\n<ul>\n<li><strong>Available features<\/strong>:\u00a0With a focus on data and analytics, Marketo offers lead scoring, analytics and ROI tracking, landing pages and forms, segmentation, and more.<\/li>\n<li><strong>AI-enabled features:\u00a0<\/strong>Marketo Engage has generative AI tools for creating marketing content and campaigns. It also uses AI for data analysis. You can use this to analyze campaign performance and understand how marketing efforts support revenue streams.<\/li>\n<li><strong>User-friendliness<\/strong>:\u00a0Although Marketo is rated \u201cbest-in-class software\u201d by many users, it isn\u2019t necessarily the easiest tool to use. Many users claim that sufficient training is necessary to use the tool effectively.<\/li>\n<li><strong>Platform integrations<\/strong>: Marketo offers a number of CRM integrations and other tools, including Drift, Vidyard, Zoom, RingLead, and more.<\/li>\n<li><strong>Cost<\/strong>: Marketo doesn&#8217;t advertise its pricing, but you can reach out to the Adobe Business team to get a quote.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57038 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Keap_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Keap\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Keap_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Keap_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Keap_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>7. Keap<\/h3>\n<p><a href=\"https:\/\/keap.com\/\" target=\"_blank\" rel=\"noopener\">Keap<\/a>, formerly known as InfusionSoft, is a powerful lead generation tool and CRM that allows users to build and manage lead lists, segment emails, and shopping carts.<\/p>\n<ul>\n<li><strong>Available features<\/strong>:\u00a0There are numerous reasons to love Keap, and one of those reasons is the extensive range of available features. Keap allows users to import or add new contacts, schedule appointments, and send email follow-ups or automated SMS messages.<\/li>\n<li><strong>Drag-and-drop design tools:\u00a0<\/strong>With Keap, you can use a visual design tool to build lead generation automations by dragging and dropping each step into a sequence. For example, you can drag in a module for when they fill out a form on a landing page, then add one for sending them an email, and another inviting them to a webinar.<\/li>\n<li><strong>User-friendliness<\/strong>:\u00a0The Keap dashboard is simple to understand and easy to navigate. It only takes a few minutes of exploring the tool to see how it works.<\/li>\n<li><strong>Platform integrations<\/strong>: Like the best of the best B2B lead generation tools, Keap also offers a wide variety of integrations, including Gmail, Instapage, OptinMonster, Shopify, and many more.<\/li>\n<li><strong>Cost<\/strong>: You can\u00a0try Keap for 14 days for free,\u00a0and paid plans start at\u00a0$249 per month,\u00a0billed annually.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57037 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Zoominfo-Lead-Gen.png\" alt=\"The top 20 lead generation tools: Zoominfo\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Zoominfo-Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Zoominfo-Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Zoominfo-Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>8. ZoomInfo<\/h3>\n<p>If your lead lists are disorganized or mismanaged, and segmenting audiences is a giant pain, then\u00a0<a href=\"https:\/\/www.zoominfo.com\/business\/solutions\/enrichhttps:\/\/www.zoominfo.com\" target=\"_blank\" rel=\"noopener\">ZoomInfo<\/a>\u00a0is the answer. ZoomInfo is a cloud-based, AI-enabled lead generation tool that triggers users when a lead, prospect, or customer fills out a form, downloads a gated asset, or completes the onboarding process.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: ZoomInfo offers a comprehensive range of features, including customer and list segmentation, filters, triggers, and parameters, as well as lead workflows and contact management.<\/li>\n<li><strong>An AI-powered copilot.\u00a0<\/strong>ZoomInfo&#8217;s AI copilot uses\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/generative-ai\/\" target=\"_blank\" rel=\"noopener\">generative AI<\/a>\u00a0to guide your lead generation process. For instance, it surfaces and analyzes market events, such as new hires, and recommends the best way to take advantage of them as you connect with leads.<\/li>\n<li><strong>User-friendliness<\/strong>: The platform hasn\u2019t always been easy to use, however, after a recent round of product updates, the UI is now easier to navigate.<\/li>\n<li><strong>Platform integrations<\/strong>:\u00a0ZoomInfo can also easily be integrated with other third-party tools and CRMs, such as Salesforce, Marketo, Zoho, HubSpot, Pipedrive, and more.<\/li>\n<li><strong>Cost<\/strong>:\u00a0Pricing isn\u2019t readily available for ZoomInfo, however, they do offer a limited free version.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57053 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Salesforce-Account_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Salesforce\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Salesforce-Account_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Salesforce-Account_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Salesforce-Account_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>9. Salesforce Marketing Cloud Account Engagement<\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noopener\">Salesforce Marketing Cloud Account Engagement,<\/a>\u00a0formerly called Salesforce Pardot, is another B2B lead generation platform that allows users and marketers to streamline marketing automation and email marketing.<\/p>\n<ul>\n<li><strong>Available features<\/strong>:\u00a0What makes Pardot different is its focus on business intelligence insights, reporting, and maximizing ROI. It offers a wide range of reporting related to measuring website traffic and conversion rates.<\/li>\n<li><strong>User-friendliness<\/strong>: Overall, Pardot is easy to use; however, the positioning of some of the features isn\u2019t very intuitive and can be confusing at times.<\/li>\n<li><strong>Platform integrations<\/strong>:\u00a0Pardot does integrate with a number of tools, including Salesforce, Instagram, Unbounce, and several others.<\/li>\n<li><strong>Cost<\/strong>: In terms of pricing, Pardot is a bit more expensive and is designed for medium-sized businesses and\u00a0<a href=\"https:\/\/www.clearvoice.com\/enterprise-content-creation-guide\/\" target=\"_blank\" rel=\"noopener\">enterprises<\/a>. It costs upwards of $1,250 per month. So, it may not be the best tool for startups or small businesses with tight budgets.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57035 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Hootsuite_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Hootsuite\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Hootsuite_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Hootsuite_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Hootsuite_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>10. Hootsuite<\/h3>\n<p><a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>\u00a0is one of the top social media management tools out there, with over 25 million users! Many of those users also leverage Hootsuite for lead generation purposes.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: Hootsuite offers a great deal of functionality, including\u00a0<a href=\"https:\/\/www.clearvoice.com\/how-we-work\/\" target=\"_blank\" rel=\"noopener\">contact management<\/a>, task management, scheduling, calendar management, and content management.<\/li>\n<li><strong>AI-powered tools:\u00a0<\/strong>Hootsuite has its own generative AI model called Owly GPT. It helps users create content, analyze social media performance, evaluate how individual posts perform, respond to messages, and more.<\/li>\n<li><strong>User-friendliness<\/strong>: Its navigation has come a long way, making it clear and easy for users to create and schedule new social posts.<\/li>\n<li><strong>Platform integrations<\/strong>:\u00a0Hootsuite is powerful and has added considerable functionality, including integrations with other third-party apps.<\/li>\n<li><strong>Cost<\/strong>: They do continue to offer their free plan with limited functionality. However, most users see the most value from the tool with a paid version. Their entry-level plan, Standard, costs $99 per month per user and includes up to five social media profiles, unlimited scheduling, and support for one user.<\/li>\n<\/ul>\n<p>For larger teams, Hootsuite costs $249 per month per user, and this gives you everything in the Standard plan, unlimited social media profiles, and unlimited scheduling.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57034 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Sales-Navigator_Lead-Gen.png\" alt=\"The top 20 lead generation tools: LinkedIn Sales Navigator\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Sales-Navigator_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Sales-Navigator_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Sales-Navigator_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>11. LinkedIn Sales Navigator<\/h3>\n<p>The opportunities and possibilities of using LinkedIn today are endless. With a solid sales and nurturing strategy,\u00a0<a href=\"https:\/\/business.linkedin.com\/sales-solutions\/sales-navigator#\" target=\"_blank\" rel=\"noopener\">LinkedIn Sales Navigator<\/a>\u00a0can become your primary lead gen source.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: With LinkedIn Sales Navigator, you can use the Search feature to build lead lists for your sales teams,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-use-crm-data\/\" target=\"_blank\" rel=\"noopener\">add those lists to a CRM<\/a>, and perform sales outreach. Also, LinkedIn recently announced a new feature, Sales Assistant, a tool that screens your leads and surfaces the most relevant ones.<\/li>\n<li><strong>AI-enabled tools:\u00a0<\/strong>Sales Navigator&#8217;s AI tools can pre-screen leads and help you create personalized InMail messages, but both of these features are still in beta testing. But its Lead IQ and Account IQ features are fully released. Lead IQ provides insights about leads, and Account IQ helps with account planning and research.<\/li>\n<li><strong>User-friendliness<\/strong>:\u00a0After exploring the tool for a brief amount of time, users can easily figure out how to use Sales Navigator.<\/li>\n<li><strong>Platform integrations<\/strong>: Although there aren\u2019t a ton of platform integrations available for LinkedIn Sales Navigator at the time, the list is steadily growing. Some popular integrations include ZoomInfo and HubSpot.<\/li>\n<li><strong>Cost<\/strong>: LinkedIn Sales Navigator starts at\u00a0$89.99 per month, per user, billed annually, and they offer a one-month free trial.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57033 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Salesforce_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Salesforce\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Salesforce_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Salesforce_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Salesforce_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>12. Salesforce<\/h3>\n<p>Many small businesses and enterprises use\u00a0<a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener\"><u>Salesforce<\/u><\/a>\u00a0as their primary CRM, sales and marketing dashboard, reporting and analytics, and much more. It&#8217;s different from Salesforce Pardot in that Pardot is a\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">marketing automation<\/a>\u00a0platform, while Salesforce is a CRM. Salesforce also functions as a great lead gen software, allowing sales teams to attract, grow, and manage customer relationships easier and faster.<\/p>\n<ul>\n<li><strong>Available features<\/strong>:\u00a0Salesforce is designed with a wide range of lead generation features, including lead scoring, email marketing, list segmentation, quotes and proposals, and more.<\/li>\n<li><strong>AI agents:\u00a0<\/strong><span class=\"citation-281\">Salesforce AI agents<\/span><span class=\"citation-281 citation-end-281\">\u00a0automate tasks, enhance decision-making, and personalize interactions across the Salesforce platform. You can also build and customize your own agents using no-code or low-code programming.\u00a0<\/span><\/li>\n<li><strong>User-friendliness<\/strong>:\u00a0After reading a number of customer reviews, many users claim Salesforce is easy to set up, use, and scale with their businesses.<\/li>\n<li><strong>Platform integrations<\/strong>:\u00a0Salesforce allows users to integrate their accounts with other lead generation and business applications.<\/li>\n<li><strong>Cost<\/strong>:\u00a0Believe it or not, Salesforce is one of the more affordable lead generation tools available. Pricing starts at $25 per user, per month. Salesforce does not offer a free plan, but they\u00a0do\u00a0offer a free trial.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57032 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/SharpSpring_Lead-Gen.png\" alt=\"The top 20 lead generation tools: SharpSpring\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/SharpSpring_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/SharpSpring_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/SharpSpring_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>13. SharpSpring<\/h3>\n<p><a href=\"https:\/\/sharpspring.com\/\" target=\"_blank\" rel=\"noopener\">SharpSpring<\/a>, owned by the CRM company Constant Contact, offers flexible and affordable marketing automation and lead generation solutions for small businesses, startups, and marketing agencies.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: SharpSpring is rich with available features, and it is also one of the most flexible applications available on the market. It comes with behavior-based email marketing, CRM integration, social media management tools, landing page and blog builders,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-a-qualified-lead\/\" target=\"_blank\" rel=\"noopener\">lead scoring<\/a>, drip campaigns, and much more.<\/li>\n<li><strong>Integrated marketing, sales, and CRM automations:\u00a0<\/strong>SharpSpring stands out in its ability to automate marketing, sales, and CRM functions by integrating all three in a single platform. For instance, you can use data from the way customers interact with marketing campaigns to provide insights to the sales team \u2014 and also build an appropriate email campaign using contact info from your CRM.<\/li>\n<li><strong>User-friendliness<\/strong>: After reading a number of customer reviews, many users claim that SharpSpring is easy to set up, use, and scale with their businesses.<\/li>\n<li><strong>Platform integrations<\/strong>:\u00a0Like other programs in this list, SharpSpring also integrates with hundreds of other third-party tools and apps, and also boasts universal CRM connectivity.<\/li>\n<li><strong>Cost<\/strong>:\u00a0SharpSpring starts at $449 per month for 1,000 contacts and unlimited users, and increases from there. They offer a free demo so you can see the platform in action.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57052 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Active-Campaign_Lead-Gen.png\" alt=\"The top 20 lead generation tools: ActiveCampaign\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Active-Campaign_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Active-Campaign_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Active-Campaign_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<div class=\"markdown markdown-main-panel enable-updated-hr-color\">\n<h3>14. ActiveCampaign<\/h3>\n<p><a href=\"https:\/\/www.activecampaign.com\/?_r=HP8VE36D&amp;gad_source=1&amp;gad_campaignid=22486420511&amp;gbraid=0AAAAA9Vev9pVL3MfjSy1e1J8alrWjumAb&amp;gclid=CjwKCAjwqKzEBhANEiwAeQaPVcaigEHON7p98ct0myk1-rkZIu8Te8GNhMiIuYt8_NDPrLSxLQtArBoCMDoQAvD_BwE\" target=\"_blank\" rel=\"noopener\">ActiveCampaign<\/a>\u00a0is a customer experience automation (CXA) platform that integrates email marketing, marketing automation, sales automation, and CRM functionalities.<\/p>\n<ul>\n<li><strong>Available features:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>ActiveCampaign enables users to design intricate, multi-channel workflows based on a broad range of triggers and actions. For instance, you can automatically change the\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/customer-journey-content-for-each-stage\/\" target=\"_blank\" rel=\"noopener\">stage of the funnel<\/a>\u00a0a lead is in based on a form they submit. It also includes email marketing tools with advanced segmentation and personalization, and a built-in CRM for managing sales pipelines and qualifying leads.<\/li>\n<li><strong>AI-powered intel:<\/strong>\u00a0ActiveCampaign&#8217;s Active Intelligence uses AI to orchestrate automations based on your team&#8217;s goals. For instance, it can build an automation designed to acquire more customers in the following month.<\/li>\n<li><strong>User-friendliness:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>ActiveCampaign is generally considered user-friendly, especially given its extensive features. The drag-and-drop automation builder is intuitive, and the email editor is straightforward. However, due to the depth and power of its automation capabilities, new users might struggle to build complex workflows.<\/li>\n<li><strong>Platform integrations:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>ActiveCampaign boasts a vast integration ecosystem, connecting with over 950 other tools and applications through native integrations and platforms like Zapier. Popular integrations include CRMs, like Salesforce and HubSpot, e-commerce platforms, such as Shopify and WooCommerce, and scheduling tools like Calendly and Acuity Scheduling.<\/li>\n<li><strong>Cost<\/strong>: ActiveCampaign offers various pricing tiers based on features and contact count, billed monthly or annually. The Starter plan is $15 per month, billed annually, and the highest-tier plan, Enterprise, is $145 per month, billed annually.<\/li>\n<\/ul>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57030 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Intercom_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Intercom\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Intercom_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Intercom_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Intercom_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>15. Intercom<\/h3>\n<p><a href=\"https:\/\/www.intercom.com\/\" target=\"_blank\" rel=\"noopener\">Intercom<\/a>\u00a0enables businesses and marketers to build better customer relationships with scalable messaging and more personalized experiences, allowing them to optimize the lead generation process for better conversion results.<\/p>\n<ul>\n<li><strong>Available features:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>Intercom provides all the features and functionalities that users need, including email management, live chat, appointment management, surveys and feedback, and performance metrics.<\/li>\n<li><strong>AI features:\u00a0<\/strong>At the core of Intercom&#8217;s AI lead generation is Fin, their AI Agent. Fin is designed to engage website visitors in real-time conversations. Instead of static forms, it uses\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/ai-nlp-options-compared-for-marketing-chatbot\/\" target=\"_blank\" rel=\"noopener\">natural language processing (NLP)<\/a>\u00a0to understand visitor intent. It also asks questions and collects information for qualifying leads.<\/li>\n<li><strong>User-friendliness:\u00a0<\/strong>Although setting up Intercom is relatively easy, the UI\/UX slightly lacks in comparison with some other tools. Some of the features can also be a little clunky. However, overall, the experience is positive.<\/li>\n<li><strong>Platform integrations:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>Intercom offers a wide variety of integrations, including Salesforce, Slack, Stripe, Google Analytics, Keap, and more.<\/li>\n<li><strong>Cost<\/strong>: Intercom subscriptions begin at $29 per month. AI tools and conversational channels, such as email and SMS, cost extra, based on your usage.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57029 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Facebook-Messenger_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Facebook Messenger\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Facebook-Messenger_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Facebook-Messenger_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Facebook-Messenger_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>16. Facebook Messenger<\/h3>\n<p>Of course, we\u2019ve all heard of\u00a0<a href=\"https:\/\/www.messenger.com\/\" target=\"_blank\" rel=\"noopener\">Facebook Messenger<\/a>, but did you know that it is one of the top lead generation tools available today? Many consumers \u2014\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/millennial-content-marketing\/\" target=\"_blank\" rel=\"noopener\">particularly millennial buyers<\/a>\u00a0\u2014 use Facebook Messenger as a method for getting in touch with businesses. Therefore, businesses, marketers, and agencies can leverage Facebook Messenger in their lead generation processes.<\/p>\n<ul>\n<li><strong>Available features:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>Although Facebook Messenger began as a basic messaging tool, the number of available features has grown significantly over the last several years. For example, users can now set up video calls, receive payments,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/tips-how-to-analyze-and-improve-chatbots\/\">design chatbots<\/a>, and even share content relevant to users\u2019 or buyers\u2019 interests.<\/li>\n<li><strong>User-friendliness:<\/strong>\u00a0Overall, Facebook Messenger is relatively easy to set up and use, however, navigating the features and settings isn\u2019t very intuitive.<\/li>\n<li><strong>Platform integrations:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>Facebook Messenger offers some plug-in features for the chatbot, but setup can be quite complicated for the average user. Many users end up working with their IT team for setup. However, Zapier, which is a third-party integration tool, can seamlessly connect Facebook Messenger and set up automation with hundreds of other tools.<\/li>\n<li><strong>Cost:<\/strong>\u00a0Free<\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57051 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Overloop_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Overloop\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Overloop_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Overloop_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Overloop_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/h3>\n<h3>17. Overloop<\/h3>\n<div class=\"markdown markdown-main-panel enable-updated-hr-color\">\n<div class=\"markdown markdown-main-panel enable-updated-hr-color\">\n<p><a href=\"https:\/\/overloop.com\/features\" target=\"_blank\" rel=\"noopener\">Overloop<\/a>\u00a0is an AI-powered outbound sales automation platform designed to streamline and automate lead generation and prospecting. It aims to put many sales functions on autopilot, helping businesses build targeted lead lists and better connect with prospects.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: Overloop leverages a powerful AI engine that sources new prospects, writes personalized emails, and builds multi-channel campaigns automatically. It provides intelligent lead sourcing from a B2B database of over 450 million contacts, enabling users to automatically build lists of prospects based on specific criteria that align with their marketing objectives. Overloop&#8217;s AI also crafts personalized cold emails by analyzing each lead&#8217;s online activities and interests.<\/li>\n<li><strong>User-friendliness<\/strong>:\u00a0Overloop is generally described as intuitive and easy to use, particularly its LinkedIn integration and the capacity to build workflows for automation. Users often praise its straightforward interface and the ease of setting up email accounts. However, some reviews suggest that while it&#8217;s easy to get started, mastering all the advanced features and bells and whistles might involve a steeper learning curve.<\/li>\n<li><strong>Platform integrations:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>Overloop integrates with Salesforce, HubSpot, Pipedrive, Zoho CRM, Odoo CRM, ActiveCampaign, and Mailchimp. It also integrates with Slack and Google Sheets and has a Google Chrome Extension for seamless lead import from LinkedIn.<\/li>\n<li><strong>Cost:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>Overloop&#8217;s Starter plan costs $69 per user per month, and its Growth plan is $99 per user per month. Its Enterprise plan comes with customized pricing.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57050 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/BDOW_Lead-Gen.png\" alt=\"The top 20 lead generation tools: BDOW!\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/BDOW_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/BDOW_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/BDOW_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/h3>\n<h3>18. BDOW!<\/h3>\n<div class=\"markdown markdown-main-panel enable-updated-hr-color\">\n<p><a href=\"https:\/\/bdow.com\/\" target=\"_blank\" rel=\"noopener\">BDOW!<\/a>\u00a0(formerly known as Sumo) is a robust set of tools primarily focused on website conversion and email list building. It enhances lead generation strategies by converting website visitors into leads and subscribers through customizable forms,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/how-do-you-create-gated-content-that-generates-leads\/\" target=\"_blank\" rel=\"noopener\">pop-ups<\/a>, and advanced targeting.<\/p>\n<ul>\n<li><strong>Available features<\/strong>: BDOW! provides a drag-and-drop interface for creating a variety of high-converting lead capture forms. It comes with AI-powered product recommendations built to enhance on-site conversions, and advanced targeting rules that use visitor behavior to show the right message to the right visitor at the right time. The platform also supports A\/B testing to optimize form performance.<\/li>\n<li><strong>User-friendliness<\/strong>: BDOW! is generally considered easy to use and implement. Its drag-and-drop builder makes it easy to customize forms and pop-ups without needing to code. Many users find its setup straightforward, and it&#8217;s designed to be lightweight, so you can use it even on underpowered computers.<\/li>\n<li><strong>Platform integrations<\/strong>:\u00a0BDOW! offers integrations with HubSpot, Salesforce, ActiveCampaign, Mailchimp, Klaviyo, Brevo, ConvertKit, MailerLite, and Omnisend. It also integrates with e-commerce platforms like WooCommerce for specific monetization features.<\/li>\n<li><strong>Cost<\/strong>: BDOW! offers a tiered pricing model, including a free plan, and paid plans that scale with features and usage. Plans are priced by the number of sites and yearly, with the Plus plan providing for one site license at $19 per month. The Pro Plan gives you three sites and costs $39 per month.<\/li>\n<\/ul>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57028 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Click-Funnels_Lead-Gen.png\" alt=\"The top 20 lead generation tools: ClickFunnels\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Click-Funnels_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Click-Funnels_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Click-Funnels_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>19. ClickFunnels<\/h3>\n<p><a href=\"https:\/\/www.clickfunnels.com\/signup-flow?aff=d43e9d10-57b2-40e8-840a-41bf31081b3b&amp;gad_source=1&amp;gad_campaignid=21644299612&amp;gbraid=0AAAAA-FrBbchTBNEYRmykjz-ddtmyFm9n&amp;gclid=CjwKCAjwqKzEBhANEiwAeQaPVWtFZH-NdClq9E_Qf4C7vyFVlCrFV7Zz3GClsMUTED7ZU7Zo-xivexoCvvwQAvD_BwE\" target=\"_blank\" rel=\"noopener\">ClickFunnels<\/a>\u00a0is a cloud-based lead generation platform that allows users, small businesses (including e-commerce businesses), and agencies to attract leads and generate sales.<\/p>\n<ul>\n<li><strong>Available features:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>ClickFunnels is also designed with numerous features, including A\/B testing,\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/seo-content-writing\/\" target=\"_blank\" rel=\"noopener\">SEO management<\/a>, form creation, available templates, and more.<\/li>\n<li><strong>AI-powered tools:\u00a0<\/strong>ClickFunnels has an AI Funnel Builder that prompts\u00a0<span class=\"Apple-converted-space\">u<\/span><span class=\"citation-444 citation-end-444\">sers to provide basic information about their business, target audience, and primary goal.\u00a0<\/span>The AI then analyzes this input to automatically construct a custom sales funnel, including the appropriate steps, professional design elements, and even compelling copy.<\/li>\n<li><strong>User-friendliness:\u00a0<\/strong>The main ClickFunnels dashboard is super easy to use and navigate. There are also a number of training courses, resources, and tools available to help users fully understand how the tool works, how to use it, and how to make the most of it.<\/li>\n<li><strong>Platform integrations:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>ClickFunnels also offers a number of platform integrations, including GoToWebinar, Stripe, PayPal, WordPress, Twilio, and more.<\/li>\n<li><strong>Cost:\u00a0<\/strong>ClickFunnels starts at $81 per month and goes up to $5,997 per year.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57027 aligncenter\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Yoast_Lead-Gen.png\" alt=\"The top 20 lead generation tools: Yoast SEO\" width=\"820\" height=\"371\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Yoast_Lead-Gen.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Yoast_Lead-Gen-300x136.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/Yoast_Lead-Gen-768x347.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>20. Yoast SEO<\/h3>\n<p>Although\u00a0<a href=\"https:\/\/yoast.com\/\" target=\"_blank\" rel=\"noopener\">Yoast<\/a>\u00a0is primarily an SEO tool, SEO plays a crucial role in lead generation efforts. And because the majority of businesses and e-commerce businesses use WordPress as their primary CMS, including Yoast on this list made sense. In fact, Yoast SEO is the world\u2019s number-one SEO tool.<\/p>\n<ul>\n<li><strong>Available features:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>Yoast SEO analyzes the overall SEO score of your website, pages, blog posts, and so on, and will tell you where\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/seo-strategies-and-tactics\/\" target=\"_blank\" rel=\"noopener\">SEO and readability improvements<\/a>\u00a0are necessary. There are also different Yoast plugins available depending on your needs. For example, there is a Yoast video plugin, Yoast WooCommerce plugin,\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-local-seo\/\" target=\"_blank\" rel=\"noopener\">Local SEO<\/a>\u00a0plugin, News SEO plugin, and more.<\/li>\n<li><strong>AI-powered content generation:\u00a0<\/strong>Yoast uses AI to build content for you, as well as optimize existing content for better SEO performance. For instance, Yoast can make sure keywords and phrases appear at the right frequency on a landing page designed for new leads.<\/li>\n<li><strong>User-friendliness:<\/strong>\u00a0Yoast SEO is relatively easy to use and can be installed on WordPress in minutes.<\/li>\n<li><strong>Platform integrations:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>Although there aren\u2019t any platform integrations available for Yoast SEO itself, there are a number of WordPress integrations available that users can leverage.<\/li>\n<li><strong>Cost<\/strong>: Yoast has a free plugin that can help you improve your site&#8217;s SEO. But it also has paid versions that offer guided SEO and AI-powered content suggestions. Yoast SEO for WordPress starts at $118.80 per year, and Yoast SEO for Shopify costs $19 per month and also has a 14-day free trial. This yearly subscription also comes with free updates and support.<\/li>\n<\/ul>\n<h2>Lead Generation Tools to Try in 2025<\/h2>\n<p>We get it: Lead generation isn\u2019t always easy, but\u00a0<a href=\"https:\/\/www.clearvoice.com\/resources\/top-martech-trends\/\" target=\"_blank\" rel=\"noopener\">with the right tools in your martech stack<\/a>\u00a0and the right strategy, it can be. By checking out these lead generation tools, you&#8217;re on the way to streamlining your sales and marketing efforts and operations, optimizing your lead generation efforts, and closing more deals.<\/p>\n<p>Need a little help getting more leads into your pipeline?\u00a0<a href=\"https:\/\/www.clearvoice.com\/solutions\/\" target=\"_blank\" rel=\"noopener\">Connect with a content specialist<\/a>\u00a0today to learn how we can help you create high-quality content that attracts and converts leads \u2014 with or without lead gen tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martech expert Ben Beck rounds up the top lead gen tools, with a rundown on features, user-friendliness, integrations and prices.<\/p>\n","protected":false},"author":186,"featured_media":57045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[148,138],"ppma_author":[300],"class_list":["post-41888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-distribution","tag-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>20 Must-Have Marketing Lead Generation Tools | ClearVoice<\/title>\n<meta name=\"description\" content=\"Discover the top 20 lead generation tools. 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