{"id":41878,"date":"2020-05-22T10:00:20","date_gmt":"2020-05-22T17:00:20","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/how-to-create-instagram-highlights\/"},"modified":"2025-09-09T17:46:25","modified_gmt":"2025-09-10T00:46:25","slug":"how-to-create-instagram-highlights","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/how-to-create-instagram-highlights\/","title":{"rendered":"The Ultimate Guide to Creating Instagram Highlights"},"content":{"rendered":"

According to emarketer, it is forecasted that \u201c 86.8 percent of U.S. marketers<\/a> will use Facebook for social media marketing and 73.2 percent will use Instagram.\u201d It is expected that Twitter, YouTube, Pinterest, and Snapchat will follow.<\/p>\n

It is not a surprise that Instagram has been the ideal platform to use for influencer marketing<\/a>. Businesses are looking for creative ways to inform their followers of their products and team culture while also creating overarching brand awareness.<\/p>\n

So, as a business owner, it\u2019s important to start brainstorming what an effective Instagram strategy should look like.<\/p>\n

The following blog post will be a walk-through on how to create an Instagram highlight and why it\u2019s beneficial to include them on your Instagram profile.<\/p>\n

\"How<\/p>\n

What’s an Instagram highlight?<\/h2>\n

Instagram highlights live under your Instagram profile About section. Highlights are considered the table of contents to your stories. Instagram stories live on your profile for 24 hours; however, after that period of time, they are automatically archived. If you would like them to be featured indefinitely on your profile, you can add them to your highlights.<\/p>\n

\"IG<\/p>\n

Why are Instagram stories and highlights significant?<\/h2>\n

Because \u201c\u2153 of the most viewed stories are from businesses.<\/a>\u201d If you haven\u2019t shared on your stories yet, here are some great things to consider when building out your highlights\u00a0content strategy<\/a>.<\/p>\n

Let\u2019s use the example of a lash esthetician. You might want to inform your followers about your services. Instead of crowding your Instagram feed with text, you can create a story featuring your price list, cancellation policy, and answers to frequently asked questions, all of which can be added to a highlight titled \u201cServices & Policy.\u201d<\/p>\n

Additionally, you can create a highlight titled \u201cClient Love\u201d or \u201cTestimonials,\u201d which are shared stories that your clients post about how much they love their new lashes, facial, or whichever service you provide. Remember, similar to any social campaign, you need to have a strategy in place.<\/p>\n

What are the benefits of Instagram highlights?<\/h2>\n

You might be thinking, \u201cSure, sounds great, but what are the benefits of Instagram highlights?\u201d \u201cIn a February 2018 survey by influencer marketing agency Activate, 88.9 percent of worldwide influencers<\/a>\u00a0said they were using Instagram for influencer marketing campaigns more than they did one year ago.\u201d<\/p>\n

Here are all the benefits of using Instagram highlights:<\/p>\n