{"id":41876,"date":"2020-05-27T09:33:21","date_gmt":"2020-05-27T16:33:21","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/what-is-teamlancing\/"},"modified":"2025-04-08T14:04:03","modified_gmt":"2025-04-08T21:04:03","slug":"what-is-teamlancing","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/what-is-teamlancing\/","title":{"rendered":"What is Teamlancing? The Future of Freelancing and Content Marketing [eBook]"},"content":{"rendered":"<blockquote><p><b>What is teamlancing? Teamlancing is the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal, whether for a client or as a remote extension of a branded entity.\u00a0<\/b><\/p>\n<blockquote><p><em>Prefer to read a PDF? Download our eBook version of this post.<\/em><\/p><\/blockquote>\n<\/blockquote>\n<p><a href=\"https:\/\/517057.fs1.hubspotusercontent-na1.net\/hubfs\/517057\/Ebook-What-Is-Teamlancing.pdf\"><img decoding=\"async\" class=\"aligncenter wp-image-45709\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_ebook-button.png\" alt=\"\" width=\"433\" height=\"54\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_ebook-button.png 804w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_ebook-button-300x37.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_ebook-button-768x96.png 768w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Hollywood might always romanticize the writer \u2014 the classic freelancer \u2014 as an upstart or ing\u00e9nue who clackety-clacks on a Royal Classic by night and scuffles with a boisterous editor by day, often with swirling montages of headlines or magazines in between. And it\u2019s no surprise&#8230;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a narrative standpoint the relationship between a writer and editor has always been easy fodder for tension, drama and growth. The one-to-one push and pull. The pinballing dreamer on one side, and the <\/span><span style=\"font-weight: 400;\">straight-shooting <\/span><span style=\"font-weight: 400;\">gruffin**<\/span><span style=\"font-weight: 400;\"> on the other. The audience gets it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For decades, this narrative model has reflected what many people have thought of freelancing: It\u2019s just a hobby or an Oprah-style exercise in self-actualization. Just a \u201cdream thing&#8221; or a fleeting t\u00eate-\u00e0-t\u00eate<em>. <\/em>And for freelancers, many still might only think about the next project, the next outlet, the next client \u2014 one by one by one, hustling all on their lonesome \u2014 without realizing that the narrative has been changing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, freelancing is shifting from a solo hobby to a collaborative enterprise, with freelancers often working with a wider cast of characters than just a solitary gruffin haunted by years of word-slaughter. <\/span><span style=\"font-weight: 400;\">In the new age of collaboration, <\/span><i><span style=\"font-weight: 400;\">teams are the thing<\/span><\/i><span style=\"font-weight: 400;\">. And they have become such <\/span><i><span style=\"font-weight: 400;\">the thing<\/span><\/i><span style=\"font-weight: 400;\"> they could lead the next generation of <\/span><span style=\"font-weight: 400;\">Carrie Bradshaws to wonder<\/span><span style=\"font-weight: 400;\">, \u201cIs teamlancing the new freelancing?\u201d\u00a0<\/span><\/p>\n<p><strong>So let&#8217;s explore. Find three main sections in this post:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-teamlancing\/\">So what is teamlancing?<\/a><\/li>\n<li><a href=\"#teamlancing-freelancers\">What does teamlancing mean for freelancers?<\/a><\/li>\n<li><a href=\"#teamlancing-marketers\">What does teamlancing mean for marketers?<\/a><\/li>\n<\/ul>\n<p>[**Note: In case you were wondering what a <em>gruffin<\/em> is, you&#8217;re not crazy. It&#8217;s an original word of my own creation, a portmanteau of <em>gruff<\/em> and <em>muffin.<\/em> Gruffin \u2014 (GRUF-in): 1. (n.) an outwardly gruff and stern individual who actually is quite a softy; 2. (n.) a burnt muffin that curiously still has a soft, moist and edible inside; 3. (adj.) part rough and part soft in composition.]<br \/>\n<a id=\"what-is-teamlancing\"><\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-45707\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_definition.png\" alt=\"So what is teamlancing?\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_definition.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_definition-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_definition-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>So what is teamlancing?<\/h2>\n<p><span style=\"font-weight: 400;\">Although the portmanteau of <\/span><i><span style=\"font-weight: 400;\">team<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">freelancing<\/span><\/i><span style=\"font-weight: 400;\"> has been around for years (with various uses), the term <\/span><i><span style=\"font-weight: 400;\">teamlancing<\/span><\/i><span style=\"font-weight: 400;\"> has taken on new meaning in the gig economy, as technology has made remote collaboration easier than ever, as the return on investment (ROI) of flexible teams has risen, and as more and more people have been <\/span><span style=\"font-weight: 400;\">seeking out multiple income streams<\/span><span style=\"font-weight: 400;\"> on their own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At ClearVoice, we <a href=\"https:\/\/www.clearvoice.com\/features\/\">developed our platform<\/a> to anticipate this future of freelancing for content creators and marketers. And the future is already here! So let me share our definition for this unstoppable trend:<\/span><\/p>\n<blockquote><p><b>What is teamlancing? Teamlancing is the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal, whether for a client or as a remote extension of a branded entity.\u00a0<\/b><\/p>\n<ul>\n<li><strong>Individual freelancers can teamlance<\/strong> simultaneously on multiple teams, each with different numbers of freelancers or combinations of freelance roles, for any number of clients \u2014 or manage other freelancers themselves.<\/li>\n<li><strong>Brands can turn to teamlancing<\/strong> to maximize the flexibility of their operations with self-managing creative resources that are specialized, right-sized and timed to their changing needs, whether project-based or for the long term.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Here&#8217;s an example visualization of a brand using teamlancing as a way to scale up their content creation without dramatically scaling up their direct effort. If you were an enterprise brand, you could easily tap into specialized freelance teams for various verticals or campaigns.<\/p>\n<figure id=\"attachment_45708\" aria-describedby=\"caption-attachment-45708\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-45708 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_diagram.png\" alt=\"What is Teamlancing\" width=\"820\" height=\"735\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_diagram.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_diagram-300x269.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_diagram-768x688.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><figcaption id=\"caption-attachment-45708\" class=\"wp-caption-text\">In the teamlancing model of content creation, a brand connects with a freelancer producer, via a content collaboration platform like ClearVoice, and the producer assembles and manages the appropriate teams for any scale of content needed. Each freelance team also has the capability to self-manage through its own network and collaboration.<\/figcaption><\/figure>\n<h3>Fulfill the creative economies of scale.<\/h3>\n<p><span style=\"font-weight: 400;\">On the most basic level, the shift to teamlancing is all about math and the economies of scale. On one side, how can you <a href=\"https:\/\/www.clearvoice.com\/resources\/freelance-business-planning-first-quarter\/\">grow your freelance business<\/a> as a creative? On the other side, as a brand, how can you save time and money while tackling the highly variable demands of creative projects?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>For freelancers<\/strong>, working on multiple teams with other freelancers increases income stability via networked access to new, possibly more attractive opportunities. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>For brands<\/strong>, working with networked freelance teams (who can operate as self-managing units) offers the ultimate flexibility of scale without the costs of one-on-one talent procurement and long-term management.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-45711\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_hollywood.png\" alt=\"Look to its roots in Hollywood.\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_hollywood.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_hollywood-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_hollywood-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Look to the roots of teamlancing in Hollywood.<\/h3>\n<p><span style=\"font-weight: 400;\">With all of its studios, associations, <\/span><a href=\"http:\/\/film.ca.gov\/production\/associations-guilds\/\"><span style=\"font-weight: 400;\">guilds and unions<\/span><\/a><span style=\"font-weight: 400;\">, Hollywood arguably invented teamlancing. So if you\u2019re familiar with how the entertainment industry produces movies and television shows, you already have an excellent model for understanding the concept.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the project, Hollywood producers have to hire directors, actors, cinematographers, production designers, costume designers, lighting directors, camera operators, sound engineers, editors, visual effects artists, makeup artists, etc. \u2014 the list of department teams and roles goes on and on. And it\u2019s not uncommon for the number of credits on a major film to exceed 500.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So on a fundamental level, <\/span><i><span style=\"font-weight: 400;\">Hollywood cannot exist without flexible pools of talent<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 whether based on location, skill set, or role \u2014 because the industry is highly project-based, widely diverse in scale, sometimes ego-driven, and often fickle. Sound familiar, dear marketers?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55581\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png\" alt=\"ClearVoice newsletter sign up.\" width=\"820\" height=\"223\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-300x82.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2025\/02\/ClearVoice_Inline-Ad-2-768x209.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><strong>The logistical variables are endless, to mention a few:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative needs can vary widely, and contingencies abound.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Each project requires a unique combination of talent and resources.<\/span><\/li>\n<li>Multiple creative disciplines require self-management and specialized leadership.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schedules can demand simultaneous shoots and production tracks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Projects can be greenlit, then shelved, then revived or rebooted.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hollywood is a stopwatch tracking multiple runners on multiple tracks in multiple universes. Stop and start. Stop and start. It relies on a <\/span><a href=\"https:\/\/www.cartoonbrew.com\/disney\/chart-every-company-that-disney-owns-172130.html\"><span style=\"font-weight: 400;\">masterful Venn diagram<\/span><\/a><span style=\"font-weight: 400;\"> of teams to win, from the massive corporate level down to the indie upstart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the connections are everywhere in unspoken cross-sections of teams as well. For instance, it\u2019s not uncommon for associates to work on multiple projects at the same time, or for actors to work with some colleagues more than others. Think about the <\/span><a href=\"https:\/\/www.sixdegrees.org\/\"><span style=\"font-weight: 400;\">six degrees of Kevin Bacon<\/span><\/a><span style=\"font-weight: 400;\">, or recurrent movies with alumni from \u2018SNL\u2019 or <a href=\"https:\/\/www.secondcity.com\/people\/alumni\/\">Second City<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teamlancing in some form or other is pervasive in entertainment, whether due to the nature of the craft, with its mind-boggling production logistics, or via industry unions and cliques of talent. <\/span><span style=\"font-weight: 400;\">And you\u2019d be remiss to not recognize that a system that once was predominantly in Hollywood is now a springboard for the future of freelancing and content marketing everywhere. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So embrace the new dimensions of flexible, networked freelance teams as you <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">approach content collaboration<\/a> or marketing in general.\u00a0<\/span><a id=\"teamlancing-freelancers\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-45716\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_freelancers.jpg\" alt=\"What does teamlancing mean for freelancers?\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_freelancers.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_freelancers-300x106.jpg 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_freelancers-768x272.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>What does teamlancing mean for freelancers?<\/h2>\n<p>During my career I have worked with hundreds of freelance creatives and have managed thousands upon thousands of assignments. In my first real job after college, in the aughts, I plunged into the role of an entertainment editor, directing teams of freelance writers and photographers in markets scattered across the country (Phoenix, Memphis, and Charlotte to be exact) \u2014 and I managed them all remotely from an office in Santa Monica, California.<\/p>\n<p>In quick order I was promoted to managing the behemoth Los Angeles\/Orange County market, with 60+ simultaneous freelancers at its peak, along with an in-house team of contractors. Unfortunately, this was long before the beauty of ClearVoice or Fiverr, and we relied on email subject line formats and FileMaker Pro (which seems so ancient now) to make the collaboration process remotely feasible. But little did we realize at the time \u2014 <em>we were all teamlancing.<\/em><\/p>\n<p>As was the daily course of the creative process, editors reached out to writers, writers reached out to photographers, or freelancers collaborated with each other on special features. Teams of freelancers would rally around the successes of their respective beats or markets. It was all teams all the time.<\/p>\n<p>And in the process, many of our freelancers, although scattered across wide geographies and with backgrounds just as varied, developed relationships and bonds with one another, became lifelong friends and colleagues \u2014 and naturally evolved into social networks of support for years of personal growth.<\/p>\n<p>After all this time, one key difference between those who succeeded and those who floundered stood out most: <em>None of our best freelancers treated the work like &#8220;just a gig.&#8221;<\/em><\/p>\n<p>And neither should you. Because&#8230;<\/p>\n<h3>I can tell you with zero doubt&#8230; The most important thing for you to succeed as a freelancer is to<em> always act like you are part of a team<\/em>.<\/h3>\n<p>Whether your client treats you the same as an in-house team member, or not, is irrelevant. Whether you&#8217;re working on a solo project or are an anonymous cog in a massive project \u2014 it doesn&#8217;t matter. What matters most in the long run is what you bring yourself: your work ethic, your professionalism, your talent and, above all, your camaraderie.<\/p>\n<p>Never forget the camaraderie, especially when creating content. Collaboration is a conversation, not a transaction. Over time, your social connections with other freelancers, whether individually or across teams, will help you grow.<\/p>\n<p>Even if you&#8217;re an introvert, and if it might be hard to connect with others, your access to more rewarding work depends on building new relationships. Consider the exponential access to opportunities through working with freelance teams and with the team mindset as your guiding principle.<\/p>\n<figure id=\"attachment_45717\" aria-describedby=\"caption-attachment-45717\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45717 size-full\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_opportunity-network.jpg\" alt=\"The Opportunity Network of Teamlancing Diagram\" width=\"820\" height=\"1240\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_opportunity-network.jpg 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_opportunity-network-198x300.jpg 198w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_opportunity-network-677x1024.jpg 677w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_opportunity-network-768x1161.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><figcaption id=\"caption-attachment-45717\" class=\"wp-caption-text\">In traditional freelancing, freelancers work one-on-one with individual clients without collaboration with other freelancers. Although the old model might seem to offer maximum independence to the freelancer, it limits opportunities. By contrast, in the new teamlancing model, each freelancer collaborates with other networked freelancers and increases their access to other opportunities with other clients.<\/figcaption><\/figure>\n<h3>What are the benefits of teamlancing for freelancers?<\/h3>\n<p>Working with teams is just easier. If you&#8217;re still going solo, reach out and create an informal freelance group of your own. Or, if you&#8217;re working with a brand, make an effort to connect with freelance colleagues who might also be creating in tandem. And, most importantly, never burn bridges or treat any opportunity \u2014 or any person \u2014 as expendable. You have so much more to gain by following the Golden Rule.<\/p>\n<p><strong>So let&#8217;s wrap up the benefits of teamlancing for freelancers:<\/strong><\/p>\n<ol>\n<li>Find more work with established clients and brands.<\/li>\n<li>Improve your chances for recurring work instead of one-off assignments.<\/li>\n<li>Expand your network for more income opportunities.<\/li>\n<li>Make stronger connections with colleagues.<\/li>\n<li>Keep in touch with industry and content trends.<\/li>\n<li>Improve your skills via on-project co-learning with peers.<\/li>\n<li>Reduce chances of payment issues by working with vetted clients.<\/li>\n<li>Get support from fellow freelancers when client issues arise.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-45712\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_marketers.png\" alt=\"What does teamlancing mean for marketers?\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_marketers.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_marketers-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_marketers-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>What does teamlancing mean for marketers?<\/h2>\n<p>As previously noted, teamlancing can help brands right-size their creative resources to help them <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">create content faster<\/a> without the added time and costs of hiring or managing in-house.<\/p>\n<p>While hiring full-time creative teams can take several months, teamlancing can access a similar scale of talent in days, and without the long-term risks or overhead. And unlike hiring individual freelancers and having to manage each on an one-by-one basis, the new teamlancing model relies more on freelancers to collaborate and self-manage projects just the same as an in-house team would.<\/p>\n<p>For instance, a freelance producer can hire and manage writers, designers, or editors, and be the primary point-of-contact with a brand marketer \u2014 in effect becoming a freelance team manager (i.e., like a department head on a film shoot), dramatically reducing the time involvement for the brand marketer. Or, a freelance producer can manage multiple teams, if your content requires segmented expertise or verticals.<\/p>\n<p>If your brand&#8217;s content strategy demands flexibility at scale, teamlancing is the perfect fit.<\/p>\n<ul>\n<li>Need 10 writers, a designer, and copy editor to fuel a health channel? Easy.<\/li>\n<li>Require two managing editors, 30 writers, and three designers to turn your brick-and-mortar chain into a digital enterprise? Done, done, and done.<\/li>\n<li>Want a journalist, a videographer, and motion graphics designer to produce a <a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-record-remote-video-testimonials\/\">series of testimonial videos<\/a>? Your teamlancing producer can handle it all.<\/li>\n<\/ul>\n<h3>What are the benefits of teamlancing for brands?<\/h3>\n<p>If your brand is considering outsourcing your content production, you should seek out an agency or all-in-one content provider that embraces the teamlancing solution like ClearVoice.<\/p>\n<p><strong>So let&#8217;s wrap up the benefits of teamlancing for brands:<\/strong><\/p>\n<ol>\n<li>Assemble teams with specialized skills suited for specific projects.<\/li>\n<li>Hire self-managing teams instead of managing individual contributors.<\/li>\n<li>Scale teams up or down, as needed, to right-size resources quickly.<\/li>\n<li>Avoid the overhead costs of in-house human resources management.<\/li>\n<li>Improve content quality via collective team pressure and collaboration.<\/li>\n<li>Adapt to business demands more readily with access to global talent.<\/li>\n<li>Experiment and innovate more quickly with greater creative mindshare.<\/li>\n<li>Work with freelancers who have vested interests in learning your brand voice and guidelines.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-45714\" src=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_outsourcing.png\" alt=\"Teamlancing vs. outsourcing\" width=\"820\" height=\"290\" srcset=\"https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_outsourcing.png 820w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_outsourcing-300x106.png 300w, https:\/\/www.clearvoice.com\/wp-content\/uploads\/2020\/05\/teamlancing_outsourcing-768x272.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3>Teamlancing vs. outsourcing<\/h3>\n<p><span style=\"font-weight: 400;\">Right now you might be thinking, \u201cThe sky is blue. Baby Yoda could save the world. Brewing a cappuccino with Hawaiian Punch is not a culinary win. Not a win. But can you tell me something I don&#8217;t know? It sounds like teamlancing is plain ol\u2019 outsourcing to me.\u201d<\/span><\/p>\n<p>Actually, it is a form of outsourcing \u2014 but on a higher level. Although both teamlancing and outsourcing are similar in the manner in which a company uses an outside vendor to perform a specific service or function, teamlancing involves creative input and collaboration, not just executing a rote function.<\/p>\n<p>Here are three general aspects of each:<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Outsourcing usually&#8230;<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Fulfills a <em>specific role<\/em> at scale. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Involves a <em>single<\/em> third party.<\/span><\/li>\n<li>Requires little or <em>no creative collaboration<\/em>.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Teamlancing usually&#8230;<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Fulfills a combination of <em>varied roles<\/em> at scale.<\/span><\/li>\n<li>Involves <em>multiple<\/em> third parties (i.e., freelancers and\/or self-managing freelance teams).<\/li>\n<li>Requires <em>creative collaboration<\/em> with and among\u00a0third parties.<\/li>\n<\/ul>\n<p>To go back to the Hollywood analogy, hiring a spectrum of skilled freelance teams to create a feature film is quite different than outsourcing a customer service team that follows procedural scripts at a call center.<\/p>\n<p>Teamlancing requires individuals to contribute creatively and collaborate with others in multiple disciplines, while outsourcing requires individuals to only follow a rote task they are given, without creative input or collaborating with others. <a href=\"https:\/\/www.clearvoice.com\/solutions\/managed-content-creation\/\">One is collaboration<\/a>, while the other is more like automation.<\/p>\n<p>So you can use <em>outsourcing<\/em> in the general sense to describe teamlancing as a type of outsourcing, but teamlancing is far more than just fulfilling a rote function. It&#8217;s a multi-level, varied set of creative functions and roles collectively managed via remote, networked collaborators who have a vested interest in achieving together \u2014 <em>with the same gusto as an in-house team.<\/em><\/p>\n<p>Teamlancing encourages more professionalism, better work, and more accountability because the freelancers can rely on the social and creative support of a team, instead of working in an isolated or anonymous manner without group feedback or pressure.<\/p>\n<h2>Turn to ClearVoice as the teamlancing solution for:<\/h2>\n<ul>\n<li><b>Major projects \u2014\u00a0<\/b>Score immediate wins with major content projects and core assets.<\/li>\n<li><b>Campaigns \u2014<\/b> Gain momentum with strategic initiatives for specific time frames and KPIs.<\/li>\n<li><b>Long-term growth \u2014\u00a0<\/b>Build your brand with consistent content to spur long-term returns.<\/li>\n<li><b>Enterprise scale \u2014<\/b> Accelerate your business with high-volume content for ambitious growth.<\/li>\n<\/ul>\n<h2>More articles for rethinking your content marketing:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-define-content-levels-brand-experience\/\">How to Define the 11 Content Levels of Your Brand Experience<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/content-creation-process\/\">The Ultimate Guide to Content Creation: Outlining 4 Key Phases [eBook]<\/a><\/li>\n<li><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-make-editorial-style-guide-freelancer-friendly\/\">How to Make an Editorial Style Guide That&#8217;s Freelancer-Friendly [With Templates]<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Teamlancing is the practice of collaborating with networked teams of freelancers. Learn how we are defining the future of freelancing.<\/p>\n","protected":false},"author":117,"featured_media":55508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[154],"tags":[143,147,145,146],"ppma_author":[197],"class_list":["post-41876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","tag-content-operations","tag-content-outsourcing","tag-freelancing","tag-hiring-freelancers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Teamlancing? The Future of Freelance Teams &amp; Marketing<\/title>\n<meta name=\"description\" content=\"What is teamlancing? Teamlancing is the practice of collaborating with networked teams of freelancers. 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