{"id":41804,"date":"2020-08-27T10:00:40","date_gmt":"2020-08-27T17:00:40","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/teamlancing-branded-video\/"},"modified":"2025-09-25T17:09:55","modified_gmt":"2025-09-26T00:09:55","slug":"teamlancing-branded-video","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/teamlancing-branded-video\/","title":{"rendered":"10 Ways Teamlancing Has Changed Branded Video"},"content":{"rendered":"

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. Big companies that had historically relied on agencies of record for all creative work are increasingly looking toward small shops or independent content creators to work more nimbly.<\/p>\n

Big companies that had in-house teams are asking those folks to work at a social distance and to reduce their hours in the field or go out in smaller crews. Editors no longer have to work with clients and producers hanging over them. Remote collaboration tools are being adopted en masse.<\/p>\n

10 ways teamlancing has reshaped branded video<\/h2>\n

Overall, in order for the teamlancing model<\/a> to work for video creation, there needs to be a shift in standards for the finished product. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. Here are the trends that are driving creative and production now.<\/p>\n

\"Brands<\/p>\n

1. Brands rely more on influencers\/independent content creators to develop and produce<\/h3>\n

There\u2019s never been a better moment for people to produce content in their living rooms or backyards and see that content make its way into ad campaigns and feature publications. With an ongoing need to push out new content without convening large teams or going out in public, brands are turning to independent creatives more and more. Unprecedented times have forced them to reconsider the way they market \u2014 halting annual budgets and reconsidering every tactic month-to-month.<\/p>\n

2. Hybrid creators are in peak demand.<\/h3>\n

Many companies have rolled out semi-permanent remote work and distancing policies, so whether they rely on in-house people or agencies to do their content creation, they don\u2019t want groups of more than a few people to convene. Because of this, they are looking to a distributed workforce with multiple tiny teams or one-man armies who can all handle part of the work and collaborate in the cloud to create the finished product.<\/p>\n

3. Big agencies go direct for skilled talent.<\/h3>\n

The white label business model is extremely common in creative industries, but the pandemic has forced big agencies to compete with smaller ones that use the friend-network model much more than the expensive traditional trickle-down model of allocating different parts of the business to established subcontractors and often working through agencies who then hire talent. The go-betweens at each layer of hiring are being trimmed as businesses realize they can speak to each other directly rather than giving several intermediaries a cut.<\/p>\n

\"Corporate<\/p>\n

4. Corporate travel bans mean that video content generated in-house is also slowing down.<\/h3>\n

Even in-house staff is often not able to work freely in pandemic times. Many corporate employees are\u00a0under tight travel restrictions<\/a>, \u00a0and a lot of corporate content teams’ traditional workplace responsibilities \u2014 i.e. shooting corporate events or filming the company executives \u2014 are curtailed. In-house teams need to find different ways of doing things, or just find different things to do altogether.<\/p>\n

Instead of shooting incentive meetings and conferences, they might be:<\/p>\n