{"id":41788,"date":"2020-09-21T11:55:14","date_gmt":"2020-09-21T18:55:14","guid":{"rendered":"https:\/\/www.clearvoice.com\/resources\/successful-blog-post-templates\/"},"modified":"2025-06-12T09:38:49","modified_gmt":"2025-06-12T16:38:49","slug":"successful-blog-post-templates","status":"publish","type":"post","link":"https:\/\/www.clearvoice.com\/resources\/successful-blog-post-templates\/","title":{"rendered":"3 High-Performing Blog Post Templates: Just Copy and Assign (With Live Examples)"},"content":{"rendered":"

How do you create a high-performing blog? Well, it all starts with the structure of your blog posts. And that starts with setting up your writers for success with strategically crafted blog post templates. Here we offer a few of our proven<\/em> best.<\/strong><\/p><\/blockquote>\n

So many sites offer downloadable blog post templates that are nothing more than flimsy bullet lists without a glint of editorial thought or specificity. Quite frankly, it’s sad… for the writers who receive them. Unless you’ve been working with a writer long enough to be on the same wavelength, you \u2014 the brand or editor<\/em> \u2014 need to be more specific about the purpose, story, and particulars of any blog post or article you assign.<\/p>\n

With content creation, instruction is everything. And you can’t expect the writer’s intent to come across in their words unless you make your needs and intent clear to begin with. If you expect to assign a series of blog posts or articles that follow similar formats, you should spend extra time fleshing out more thorough templates. So we’ve rounded up three of our most effective ones for creating high-performing, long-form content<\/a>.<\/p>\n

These approaches are proven winners, people. They’ve garnered well over a million organic visits. And they help foster a more harmonious content review process<\/a>, too.<\/p>\n

Blog Post Templates for Effective Content<\/h2>\n

You can copy each of our blog post templates and tweak them for your own needs. But please don’t forget to contextualize, contextualize, contextualize<\/em> them for your own brand. These are just starting points. You’ll find many variations in our published examples based on these templates.<\/p>\n

In all of the templates, H2s and H3s note which sections should begin with custom H2 or H3 header copy. As with any assignment or template, please integrate your own SEO guidelines<\/a> and specifications that you don’t mention in your general content style guide<\/a>.<\/p>\n

\"Smarter<\/p>\n

1. Graded Comparison Blog Post Template<\/h2>\n

When it comes to building trust<\/a> and expertise, the graded comparison is a tried-and-true method to lend credibility to your brand or outlet, depending on your industry and company mission. The key, however, is to be transparent with your methods and never \u2014 never<\/em> \u2014 grade yourself or your competitors.<\/p>\n

The graded comparison approach works best for creators who are thought leaders in an industry, those who can be objective third parties while offering assessments of products, services, or practices important to their industry as a whole. Once you finish your first graded comparison, you can refresh a post with periodic reviews and updated grading, perhaps annually or for another set period.<\/p>\n

Graded comparison format:<\/h3>\n

Snippet Intro <\/strong>\u2014 30-50 words <\/em>\u2014 Imagine this snippet being spoken aloud as a promo. Think of it as a teaser summary. Why are your grades important? Mention the category of the [products\/services\/practices] and the specific names of the entities being graded. The primary keyword phrase must be included.<\/p>\n

Article Overview<\/strong> \u2014 50-100 words<\/em> \u2014 Introduce the category with either a commonality or personal perspective.<\/p>\n

H2 – Why [Category] Is Important to [Group, Goal, or Topic]?<\/strong> \u00a0\u2014 100-200 words<\/em> \u2014\u00a0In order to better establish your objectivity, provide the reader with a broader understanding of why the overarching category of the [products\/services\/practices] is important. Address the needs of the personas you are addressing, their goals, or topics of concern.<\/p>\n

H2 – Address a Common Issue <\/strong>\u2014 150-300 words <\/em>\u2014 Address an issue common for anyone involved in the [category, group, goal, or topic] that the [products\/services\/practices] help solve. The subtext of this section is to convey your sympathy or understanding with your personas, to build trust and authority. Within the section include a numbered or bulleted list of at least three helpful points related to the issue. Each point should be at least 20 words.<\/em><\/p>\n

H2 – Choosing a [Generic\/Category Name for Product\/Service\/Practice]<\/strong> \u2014 100-200 words<\/em> \u2014 Provide an overview of the important aspects in choosing one [product\/service\/practice] over another within the [category\/industry]. Clarify your judging criteria and provide a bulleted list with a brief description of each criterion.<\/p>\n

H2 – Review of [Product\/Service\/Practice]<\/strong> \u2014 200-500 words for each [product\/service\/practice] <\/em>\u2014\u00a0When you are reviewing the [products\/services\/practices] you must apply the same parallel structure to each, not only for consistency for comparison but for fairness as well. Please use the same format and start each [product\/service\/practice] with a H2.<\/p>\n