As marketers and content creators, it’s easy to get caught up in creating new content. You want to keep things fresh, after all. But, there’s another element you don’t want to underestimate – consistently refreshing and updating your blog strategy and existing content.

In this article, we’ll dive into why regular blog content strategy updates are important and the best practices for doing so. Plus, we’ll teach you practical tips to ensure your content remains relevant, engaging, and impactful.

Why Regular Blog Content Strategy Updates Are Important

The average time on page for a website is 52 seconds. Holding a reader’s attention past that has never been more difficult. You’re competing hundreds of millions of blogs, YouTube, TikTok, and Instagram. To keep people on your site, your blog content needs to be dynamic, exciting, and engaging.

Your blog strategy is crucial to ensuring that happens, but you can’t just “set it and forget it.” The digital landscape and industries in it are all changing too fast, too often. Regular updates and refreshing your old blog content keep you relevant and ahead of the curve.

The Impact of Regular Updates on Blog Performance

Regular blog content strategy updates directly impact performance in a few key areas:

Boosting SEO

Search engines prioritize fresh, relevant content that delivers value. Consistently updating your blog content strategy establishes you as a reliable and authoritative information source in your industry. And that will result in search engines rewarding your website and moving you up the search rankings. 

By keeping your blog regularly updated, you can: 

• Enhance your visibility 
• Attract organic traffic
• Improve your overall search ranking

Engaging your audience

In addition to improving SEO, regularly updating your blog strategy and continuing to produce appealing content allows you to better engage with your audience. It often results in increased opportunities that amplify reach, like: 

• Backlinks from other reputable websites
• Social media engagement through likes, shares, and comments.. 
• Increased traffic, time on page, and click-through rate on your site.

Reflecting Industry changes

Proactively adapting your blog strategy to address evolving market trends can elevate your blog’s performance and position your brand as a thought leader in your space.

You can remain responsive by staying attuned to industry developments and incorporating timely updates into your strategy. Additionally, you can provide your audience with relevant insights and anticipate the information they seek, building trust and brand loyalty.

3 Best Practices for Updating Your Blog Content Strategy

Updating your blog strategy doesn’t need to be a massive undertaking. All it involves is evaluating what’s going on within your blog’s off-page and on-page elements. Then, you can determine the best ways to adjust to better serve your desired audience.

Here are some of the best practices for updating your blog content strategy:

Conduct a content audit

Conducting a content audit is a crucial step in updating your blog content strategy. It ensures your blog consistently delivers valuable, timely, and engaging content.

Start by gathering all your existing blog content, including:

• Articles
• Videos
• Infographics
• Any other relevant material

From there, you’ll need to decide which metrics to use when analyzing your content.

Some valuable metrics include:

• Average time on page
• Keyword rankings
• Bounce rate
• Page views

Then, look at how each piece performs. Compare its relevance and alignment with your current goals. Once you have this information, you can decide which content to update. Also, what to repurpose and what you need to create from scratch.

Understand your audience’s changing needs

Another great way to obtain the information you need is through audience research. Conducting regular audience research helps you tailor your content to their specific interests and changing needs.

You can conduct this research through a variety of methods, including polling, surveys, or social media discussions. By regularly asking for feedback and opinions, you can invite your audience to share more about what they want.

This helps you align your strategy to ensure your blog remains relevant, fostering a loyal and engaged community.

Stay ahead of Industry trends

Another great way to engage your audience in a deeper and more personal way is by offering them articles that speak to current industry trends.

Here’s some ways to stay ahead:

• Reading industry news
• Subscribing to relevant industry newsletters
• Following and engaging with thought leaders on social media
• Participating in industry events and discussions

By staying proactive and well-informed, you will start to identify emerging topics that can be covered on your blog. Plus, it will also help you recognize shifts in consumer behavior. This allows you to stay ahead of the curve and solidifies your blog’s reputation as a go-to resource in your industry.

Tips for Implementing Your Updated Blog Strategy

The next step is implementation once you’ve made useful and tangible updates to your blog strategy.

Here are some tips to keep in mind when rolling out these changes:

• Set measurable targets: For example, increasing website traffic, improving engagement metrics, or generating leads.
• Create a well-organized editorial calendar: To help you plan your content in advance and ensure a consistent flow of quality posts.
• Use analytics tools to track metrics: Ensures you’re on the right path and identifies successful tactics so you can keep repeating them.

Embracing Change for Blogging Success

The key to sustained blogging success is proactively adapting to your audience, market, and industry through consistent blog content strategy updates. If you’re struggling with bandwidth or lack of expertise on your team, outsourcing is a great option to consider. And when it comes to elevating blog content, we’ve got you covered.

Connect with us today to see how our expert, proven blog writers can take your blog content to the next level.

The post Why You Should Update Your Blog Content Strategy At Least Every Six Months appeared first on ClearVoice.

Today, we’ll show how companies and marketers can communicate their commitment to ethical AI and responsible machine learning through their marketing efforts. As a content marketer working in the Tech or SaaS industry, you can help lead the way.

The Importance of Ethical AI and Responsible Machine Learning

It’s hard to overstate the importance of AI and machine learning. These technologies have long been used in business-facing applications, making it easier for companies to make better data-driven decisions. However, as these technologies become more accessible to individual consumers and smaller businesses, people are eager to learn more about them and start to incorporate them into their daily lives.

Because of that, they must be developed and deployed ethically. The concept of ethical AI and responsible machine learning is complex. But it’s not so complex to comprehend that it involves increased transparency and focus on the societal impact of these technologies on issues like bias, discrimination, and privacy.

By prioritizing ethics and responsibility in AI and machine learning, we can build trust and work to safeguard against harmful outcomes.

The Role of Content Marketing in Advocating for Ethical AI and Machine Learning

Through blog posts, articles, videos, and other content, organizations in the Tech and SaaS industry can raise awareness about the importance of ethics when developing new tools in the AI and machine learning space. By reporting on and analyzing the latest innovations in this area, your Tech and SaaS content marketing on ethical and responsible machine learning practices can make it easier for your audience to understand these complex topics.

Your content marketing team can also prioritize sharing their experience using these tools, including best practices and thought leadership content on how their fellow industry professionals navigated ethical minefields.

Top Content Marketing Strategies for Ethical AI and Responsible Machine Learning

So, what’s the best way to advocate for ethical AI using the platform of your blog or social media channels? Here are our top strategies for AI and Machine Learning content marketing:

Strategy 1: Education through thought leadership

Educating yourself on the latest developments in AI and machine learning and creating content on how they affect your industry is helpful to customers and peers alike. This thought leadership demonstrates that you’re actively engaged in this topic and sets you up as a trusted authority in the field. Through whitepapers, articles, and webinars, you can contribute to the broader discussion on ethics and AI and raise your organization’s public profile in the process.

And don’t be afraid to create content for both technical and non-technical audiences.

Strategy 2: Showcasing commitment through case studies and success stories

Not everyone learns in the same way. To help make it easier for your customers to understand how AI and machine learning can work for them and how they can handle the ethics of this new tech, try developing case studies of how you’ve used it in your business.

Strategy 3: Engaging audiences through interactive content

Interactive elements make any type of content more engaging to your audience. Including interactive features like quizzes, polls, infographics, or videos in your content marketing helps your audience better absorb the information. It also allows you to collect data to help make better data-driven decisions in your marketing moving forward. 

Being consultative in this way is itself a great example of how your business can handle its approach to AI and machine learning. Asking your customers for their opinions and incorporating them into your content helps build trust and encourages transparency.

Case Studies: Successful Content Marketing Campaigns for Ethical Machine Learning and AI

Lots of organizations in the Tech and SaaS industry have ethically embraced AI and machine learning already.

Here are some companies that have run incredibly successful campaigns focusing on their ethical efforts in AI and machine learning:

Case Study 1: Microsoft

Through content featured in their ‘AI for Accessibility’ initiative, Microsoft has made it easy to see how AI can help empower people with disabilities. In their recent content marketing campaigns, they have shared stories of individuals who have benefitted from the latest innovations in their AI-fueled assistive technologies. The case studies, articles, and videos they have produced highlight the positive impact of ethical AI in their chosen area of focus – accessibility and inclusivity for people with disabilities.

Case Study 2: Salesforce

Recently, Salesforce developed a set of ethical AI principles to guide the company in using this technology. However, instead of keeping this an internal document, they shared their new principles on their blog to publicize their efforts and raise awareness about the responsible use of AI. They have also published case studies on how leading practitioners implement it, ensuring customers clearly understand AI’s potential within their tools.

Advancing Ethical Machine Learning and AI Through Content Marketing

Businesses with an enduring commitment to responsible AI and machine learning should be proactively leveraging content marketing to help highlight these initiatives and better connect with customers. However, creating a new focus within your content marketing efforts can be complex, especially if you aren’t a subject matter expert. That’s where we come in.

At ClearVoice, our dedicated technology and SaaS writers can help you strategize and create fantastic content focused on your company’s AI and machine learning approach. Speak with a content specialist to learn more about how we can help you get started.

The post Promoting Ethical AI and Responsible Machine Learning through Content Marketing appeared first on ClearVoice.

Many non-technical people are starting to explore the possibilities of this technology. If you’ve been working in the Tech and SaaS industry, this is not news to you.

However, to people unfamiliar with this technology, it opens up a new avenue for knowledge, growth, and connection – both at home and work.

As a content marketer, you’re probably used to navigating technical subjects. But with AI and machine learning, you have to engage both technical and non-technical audiences, which can add some complexity to your strategy.

In this article, we’ll dive into how you can perform the balancing act of doing both successfully. Let’s get to it.

Understanding Technical and Non-technical Audiences in AI and Machine Learning

The only way to effectively craft AI-driven content for both technical and non-technical audiences is to fully understand each group’s distinct characteristics and needs. Then you can craft a proper AI and Machine Learning content marketing strategy to engage both groups.

Technical audience

Technical audiences are typically professionals with a deep, practical understanding of the subject matter. They’re likely familiar with the details of concepts like algorithms, models, and programming languages. When they search for content, they’re looking for in-depth analysis and detailed explanations of the latest technology news to further their expertise.

Non-technical audience

On the other hand, non-technical audiences are usually individuals who are new to AI and machine learning. They may have heard about it on the news or social media and are looking to deepen their understanding of basic concepts and potential practical applications without getting overwhelmed by jargon.

Recognizing the differences between these two audiences is key to striking the right balance between technical accuracy and accessibility. Through that, you can create content that is both educational and engaging.

Crafting Content for Technical Audiences in AI and Machine Learning

Striking the right balance by offering technical knowledge in an accessible way is easier said than done.

Here are a few of our best tips for crafting content that appeals to technical audiences in AI and machine learning.

Know your technical audience

Writing great content is impossible if you don’t know your audience. Before you start writing your next AI and machine learning piece, take some time to get to know your technical audience. You can ask questions like:

• What field are they in?
• How do they typically consume content?
• What are they looking to get out of their content?

Understanding your audience’s background and interests is crucial because it helps you align your content with the latest industry-specific challenges, trends, and interests. For example, if your audience consists of data scientists, they may be more interested in advanced algorithms and model architectures, while software engineers might focus on implementation and deployment considerations.

And if you don’t have technical writers with the right expertise in-house, don’t be afraid to outsource your B2B SaaS content.

Create engaging, in-depth content

No one, even the most technically savvy among us, likes to read dry, boring, and dull content. Writing a technical piece is no excuse to sacrifice originality. Instead, focus on the most interesting elements of the technology that you know will appeal to a technical audience, and use your creativity to explain the implications for their field.

Using visualizations and infographics

What would you rather read – a dry article with no photos or diagrams to break up the content or an in-depth piece that uses images and other visual aids to enhance the text?

The answer is clear regardless of whether you classify yourself as a technical or non-technical person. Using visual aids like diagrams, charts, infographics, or images enhances comprehension and adds undeniable visual appeal.

Creating Non-Technical Content for AI and Machine Learning Audiences

When creating content for non-technical audiences, you need to ensure they can easily understand everything you write. This involves creativity, originality, and a thorough understanding of the subject matter.

Here’s how to start:

Simplify complex concepts

When you’re writing about AI and machine learning, simplifying complex concepts is an essential skill.

Explaining complex ideas in an accessible way requires the writer to break down complicated technobabble and instead use everyday language and intuitive analogies to get their point across. Instead of using technical details, focus on explaining and relating the overarching idea to the audience’s daily life.

Use storytelling and real-world examples

Using storytelling and real-world examples is another effective way to convey your message when writing for a non-technical audience. Showcasing practical applications of the technology is a great way for people to learn and feel more comfortable interacting with the technology.

Create interactive, visually interesting content

Both technical and non-technical audiences alike can appreciate interactive and visually stimulating content. Adding infographics, images, and other visual aids is a great way to increase engagement with your content. The visual aids provide a roadmap that facilitates comprehension and enables readers to understand these intricate concepts more effectively.

And if you’re struggling with ideas, we’ve got you covered with our top five ideas to drive your Tech and SaaS strategy.

Balancing Act: Catering to Both Audiences

While it may seem like creating content for technical and non-technical audiences in AI and machine learning requires two very different approaches, there are many more similarities than you would think.

For both audiences, it’s important to:

• Know your audience so you can deliver content to match
• Simplify complex concepts, so they’re easy for anyone to understand
• Use visual aids to increase understanding and engagement

By following these basic principles, you can easily create content that engages your audience, regardless of their current level of knowledge.

Create Content that Speaks to Any Audience

If the prospect of creating content on AI and machine learning for different audiences still sounds intimidating, let us help!

At ClearVoice, we make it easy to elevate your Tech and SaaS content marketing efforts with vetted, knowledgeable software and tech writers. Our creators have the expertise and skill set to produce the content you need, when you need it. Connect with us to learn how we can take your content marketing efforts to the next level.

The post Balancing Act: Crafting Content for Technical and Non-technical Audiences in AI and Machine Learning appeared first on ClearVoice.

However, once you have everything ready to go, many people are stopped in their tracks as they wonder: “What’s the best time to publish a blog post?”

Even if you work in social media, this question will likely follow you there. What’s the best time to post on Facebook? Are there any best times to post on Instagram? How can you find out?

In hopes of answering these questions, many social media and content marketers simply experiment until they find a strategy that works for them. While this may eventually work out in your favor, many resources can help you reach a more accurate conclusion faster.

Here are tips to help you find the best social media posting time for your brand and eight major mistakes to avoid.

Does social media posting time matter?

If you’ve taken the time to write a great post on Instagram, Facebook, or your own blog, you should know when you’ll be most likely to reach your audience. So, what is the best social media posting time for you?

The answer depends on several different factors, including:

• Your goals
• Your audience
• The platform you’re using
• Your business (the best posting times for B2B and B2C companies vary widely)
• Your industry

8 social media posting time mistakes to avoid

As you start to research and plan out the ideal social media posting times for your content, you’ll likely make mistakes. Don’t worry! Making mistakes is part of the growing process and will help you learn. However, some mistakes can be avoided if you know about them in advance.

Here are some of the most common mistakes to avoid when finding the best day and time to publish a blog post or social media post.

1. Not planning ahead

The biggest mistake you could make when timing your social media or blog posts is not planning ahead.

The moment that you finish editing and formatting is likely not the best time to post. Instead, develop a content calendar for the month ahead, and research and plan the best posting times once the content has been completed.

2. Not doing your own research

Another easy mistake to make when looking for the best social media posting time for Instagram, TikTok, or other social media platforms is not doing your own research.

Many resources can tell you about the best times to post on social media, but they are not tailored to your goals.

If you run an accounting firm that caters to B2B clients, your Facebook posting schedule should be drastically different from a B2C clothing brand.

Plus, most resources don’t offer granular insights, so you must supplement them with your research.

3. Not knowing your goals

What’s your reason for posting content? Before you settle on a posting schedule, think carefully about the goals for your content. Do you want to optimize for social shares, comments, and responses, or increase your website traffic?

Some people have found that morning posts tend to have higher click-through rates while posting on social media on Sundays gets the most shares. Determining your goals will help you develop the best blog post timing. 

4. Not knowing your audience

It’s tough to know when to post if you don’t have a clear audience in mind. This is the perfect time to start if you don’t already have buyer personas identified for your audience.

Once you have a clear picture of who you want to read your content, you can do your research to determine when they are most active online.

5. Not using data

What’s the best way to do your own research? Pull the data from your blog or social media platform, and analyze its performance. When do your posts or blogs consistently receive the most traffic? What time is your audience online the most?

If you’re targeting new moms, then early afternoons are your best bet – when the kids are at school.

However, if you’re posting for a B2B audience on LinkedIn, you’ll likely find views and engagements are highest during lunch hour, and later in the afternoon. Look at your data and see what it’s trying to tell you.

6. Not customizing post times for each platform

Do you regularly publish blogs, then immediately post a link across all your social media channels? If you do, stop now! Each platform has its own optimal social media posting time, which also depends on your audience.

7. Not considering peak and non-peak hours

While it’s a great idea to post during peak hours (the time that most people are using a specific platform), that’s also when competition for views and clicks is the highest.

If you were to choose to post during non-peak hours, you’d face less competition and could get more exposure as a result.

Experimenting with posting similar types of content during peak and non-peak hours can help you decide which option is best for your goals.

8. Not A/B testing

Everything in marketing requires testing and optimization, and you’ll likely need to develop and test several theories before you hit on the perfect time.

Don’t be afraid of A/B testing your content – this can help you eliminate different variables and hone in on the best social media posting time for your audience.

By doing your research, looking at data, and testing your theories, you can develop the optimal posting time for your content across various blog and social media platforms.

If you’re looking for professional content marketers, strategists, and social media experts that can help you create exceptional content, get in touch with us today.

The post 8 Mistakes to Avoid When Finding Your Ideal Post Time appeared first on ClearVoice.

The start of every freelancing career is an exciting time. Unfortunately, it’s getting harder and harder to tell which content writing jobs are legitimate and which are freelance scams.

These scams seek to take advantage of freelancers for various purposes. Some are designed to provide the scammer with free work, which they’ll get by asking for a trial period or promising a payment that never comes. Other typical freelancer job scams are simply a front to steal your identity.

During your freelance career, the best way to avoid getting scammed is to educate yourself on the most common ways scammers try to catch you off guard. This guide will go over the warning signs of a freelance scam and the four most common ones happening right now so you’re ready.

The Warning Signs of Freelance Scams

Regardless of the scammer’s method to try and dupe you, most scams have a few red flags that pop up. If you connect with a new client that’s showing any of these warning signs, be wary.

1. They contact you out of the blue

Most reputable clients want their freelance writers to be able to demonstrate their skills, so they’ll do their due diligence before reaching out. This usually involves them looking at your website or your ClearVoice portfolio.

If a potential client contacts you out of the blue and wants to move forward without seeing your work, it’s a sign that they’re more interested in your vulnerability than your skills.

2. They rush the process

In freelance scams, the scammer is counting on being able to get what they need from you (money, information, or work) before you realize what’s going on.

If an initial conversation or job interview ever feels rushed and/or confusing, it could be a red flag.

3. The pay is too good to be true

This is a tricky warning sign since compensation across content writing and other related jobs varies widely. However, if the pay you’re being offered for a project or a role feels too good to be true, it likely is. Instead, focus on growing your rates naturally to get to where you want to be.

4. You can’t find any details about their company online

Even if you’re working with a start-up or smaller business, you should be able to find some information about the company or its staff online.

If all your searches turn up empty, or if the details you see don’t match what they’ve given you (such as different emails or names of staff), the individual you’re talking to may be a fraud.

5. Poorly written correspondence

If an individual hasn’t taken the time to proofread an email or job posting, it may be a sign that they’re throwing out tons of lines and looking for anyone desperate enough to bite. No professional company would want their official correspondence to be poorly written.

4 Common Freelance Scams You Need to Know

How do you tell if someone is scamming you online? It gets a lot easier when you know what types of scams to watch out for. Here are some of the most common freelance scams you may see today.

The fake job post

These freelance scams have become common on sites like Craigslist but can also be found on dedicated freelance marketplaces. With these fake job posts, typically, the scammer is looking for you to give them your contact details as quickly as possible so they can sell them.

You can protect yourself by researching the company first to find out if they’re legitimate and also requesting to speak to someone over video before moving any further.

The free sample request

This scam targets newer freelance writers who are eager to prove their value and book work.

In this scam, freelancers will apply for a job only to be told they need free work so the company can evaluate their skills first-hand. The company usually wants to get as much free work as possible and never intends to pay.

To avoid this, build a portfolio on ClearVoice or your own website so you can showcase your writing samples and past work. Then, offer that to potential clients so they can see your skills for themselves.

Impersonating a legitimate business

Often, scammers try to cloak themselves in authenticity by either stealing the emails of legitimate businesses or creating ones that look almost identical (i.e., hiring@businesname.com instead of hiring@businessname.com).

Always carefully examine the email addresses and signatures of whoever you’re corresponding with until you’re sure they’re real.

The bogus over-payment scam

An unfortunate scam that has victimized many freelancers involves getting a large amount of money up-front. This often presents as a down payment on a project.

Once a freelancer deposits the payment, the scammer asks or demands that some of the money get paid back. The freelancer will return the money, thinking the original payment has cleared.

Then, they find out that the initial money is gone – either because the deposit was fake or the scammer requested a refund.

Protect Yourself From Freelance Scams

One of the easiest ways to avoid a scam is by partnering with a content agency that’s vetting all of the work coming your way. At ClearVoice, we vet all of our clients and can match you with ones that fit your skillset and expertise. Apply to join our Talent Network to boost your freelance career to the next level.

The post Freelance Scams: 5 Red Flags and Warning Signs appeared first on ClearVoice.

It covers a broad market of hundreds of millions of companies worldwide. And depending on your skill set, knowledge, and experience, you can try a wide range of specialties.

However, getting started in B2B copywriting isn’t as simple as opening up your laptop and beginning to write.

What does a B2B copywriter do?

A B2B copywriter is a writer who focuses on creating content that businesses use to attract and retain other business customers. They’re different from B2C copywriters, who focus on creating content for brands that market directly to consumers.

When a B2B copywriter gets started on an assignment, their first goal is to understand their target audience. As in all other types of content marketing, developing great buyer personas is critical.

These personas are fictionalized individuals who fit the template of a person who may want to engage in your services.

Once the writer fully understands their audience with the help of these buyer personas, their task is to research, write, and edit clear and straightforward content that speaks to that audience and helps accomplish the company’s goals.

Some common goals for B2B content include:

• Answering the reader’s questions
• Selling a product
• Helping the reader solve a problem
• Addressing potential barriers to sales
• Increasing awareness of a product or brand

Once the content has been written, the B2B copywriter works with client stakeholders to ensure the brand voice is maintained, SEO keywords are used in a relevant way, and the content is optimized for conversions.

Bottom line, B2B copywriters create copy that generates awareness, attracts leads, and creates a meaningful customer experience.

How do I find my niche as a freelance writer?

A niche, like finance or healthcare, can help set you apart as a freelance writer. It signals to potential clients that you have the expertise and skills to craft top-tier content in their industry.

It can also help you earn a higher fee, as specialists can charge more than generalists for their work.

Wondering how to find your niche as a copywriter? The first thing to do is take stock of your writing and career so far, with a particular focus on your:

• Education
• Professional training
• Career history
• Hobbies and interests
• Current lifestyle

If you have professional training, an educational background, or a career history in one area, that’s a pretty great starting candidate for your niche.

The top B2B copywriting niches of 2025

While every copywriter deserves to enjoy their job and write about what they love, the reality is some niches pay more than others. These niches can usually be found in growing industries or fields where a high degree of technical skill is required.

Niche trends also come and go. Travel blogging is a great example – so many writers monetized their travel blogs in the late 2010s, but this industry took a sharp dip as the COVID-19 pandemic shuttered the tourism and hospitality industry for years — and it still hasn’t returned to what it was today.

To ensure you’re selecting a niche that both works for you and will be profitable, let’s explore some of today’s most popular B2B copywriting niches.

AI

A lot of businesses are deep into exploring the possibilities offered by AI and machine learning technologies. Writing B2B content about AI requires extensive knowledge of AI tools, applicable algorithms, and emerging tech developments.

This is a great niche to get into if you’re familiar with natural language processing, deep learning, and AI prompting.

SaaS

Technology developments aren’t limited to AI. The rest of the SaaS industry has also grown exponentially, offering a lot of opportunities for specialized B2B content. This may be a profitable niche for you if you have an education or career background in software, cloud computing, or cybersecurity.

Finance

Right now in finance, everyone from banks to fintech startups needs compelling copy that transforms their complex subject matter into engaging, accessible language.  And, as businesses increasingly rely on digital platforms to manage and understand their finances, a B2B copywriter skilled in bridging the gap between financial jargon and clear, actionable insights has become invaluable.

Health and wellness

Health and wellness have taken on a whole new level of importance. There are many opportunities for B2B copywriters in this niche, ranging from software start-ups in the health and wellness space to doctors’ offices, insurance providers, and so much more.

Market your B2B copywriting services with ClearVoice

Choosing the right B2B copywriting niche is just the first step. If you want to build a profitable career for yourself, you have to market your skills to get hired.

Typically, that involves applying for jobs, cold emailing, reaching out to prospects on social sites like LinkedIn, and developing a portfolio of work to demonstrate your skills.

At ClearVoice, we offer B2B copywriters of all niches the opportunity to make a beautiful writing portfolio for free. Even better, your CV portfolio will be shared with all the clients in our network, who can get in touch when they need your services.

The post What Are the Top B2B Copywriting Niches of 2025? appeared first on ClearVoice.

Have you ever considered creating a PR crisis content strategy … just in case?

An undeniable reality of today is that we are deeply interconnected.

Through the news and social media, it doesn’t take much for information to spread. This means that both good news and bad news quickly go viral, and if companies are not prepared to manage this sudden onslaught, they’re effectively letting the public decide their fate. Many people refer to situations like this as being “canceled.”

Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Depending on the circumstances, these channels may include:

• Social media
• Inbound communications
• Outbound communications
• The media
• Blogs

Building a PR crisis content strategy that can help you weather any storm requires ongoing effort. Let’s explore how your company can create a content strategy that boosts public trust and offers protection against negative public relations situations whenever they may arise.

What is public relations vs. content marketing?

First, let’s cover the difference between public relations and content marketing. Most people assume they are two different departments, but in truth, they have a lot of similarities.

Content marketing

Content marketing is any type of content created to attract your desired audience. This content has a vast range but could include any of the following:

• Blogs
• Articles
• Social media posts
• Ebooks
• Case studies
• Emails

Regardless of the content’s format, it should all be relevant and valuable to your chosen audience.

Public relations

Like content marketing, public relations strategies are designed to create a more meaningful engagement with stakeholders. Typically, the types of strategies and content used to do this include:

• Press releases
• Brochures
• Blogs
• Speaking engagements
• Social media

Ultimately, the goal of both public relations and content marketing is to shape the public perception of your organization in a positive way. While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. In turn, this will benefit sales and help your company grow.

PR crisis content strategy examples from real brands

Over the past few years, there have been many different examples of PR crises in the news. Learning about these situations can help us see how content was used to handle the influx of negative attention and eventually transition into an opportunity for growth.

Kendall Jenner’s Pepsi commercial

PepsiCo put out a commercial campaign that starred Kendall Jenner as a protestor who makes a connection with a police officer by offering him a can of Pepsi. The backlash against this commercial was immediately negative. Activists accused PepsiCo of appropriating and trivializing the Black Lives Matter movement to sell their product, and there was an influx of negative mentions across social and news media.

In response to the crisis, PepsiCo immediately launched its PR crisis content strategy with a statement across their social media profiles, admitting their mistake and being transparent about their attempts to fix it. They also reached out privately to certain well-known figures who had tweeted their opposition, like Dr. Martin Luther King Jr.’s youngest daughter Bernice King.

Ultimately, this crisis was a great example of how the same issues can plague both PR and content campaigns. PepsiCo failed to evaluate its audience effectively and, as a result, chose both the wrong influencer and the wrong message.

Zion Williamson Nike incident

Some years ago, a highly anticipated basketball match between Duke University and the University of North Carolina began with a bang as less than one minute into the game, star forward Zion Williamson broke through his Nike shoe. The incident was a catastrophic example of a Nike shoe failing spectacularly, resulting in injuries that kept Williamson benched for a month.

Nike’s stock dropped 1.8% immediately following such a public failure of its product. To alleviate the negative publicity, Nike’s crisis team reached out to Zion Williamson in a public statement and immediately began investigating the incident. They took full responsibility through their PR crisis content strategy and made their efforts to remedy the issue public. Soon, Williamson was showing off a new pair of shoes that Nike had custom-made for him.

This clear support for Williamson and public acceptance of responsibility made a huge difference in Nike’s PR response and were central in helping it blow over quickly.

What is PR crisis management?

Both PR and content marketing can be used to support an organization’s thought leadership and enhance the company’s brand. However, in the examples we discussed above, it’s easy to see just how closely these teams must collaborate during a PR crisis. The strategy created to handle these PR crises is known as PR crisis management.

The best PR crisis management occurs when an organization’s content team can support the PR crisis team as they work to craft a strategy that can address the negative situation. However, this collaboration should not begin at the advent of the crisis.

How content can help with crisis management

There are many situations, both during a PR crisis and before one occurs, where content can help alleviate negative publicity. Here are a few tips and tricks for using content as part of a forward-thinking crisis management campaign.

Develop a social media content strategy

Most of us turn to social media to learn about the latest news. For this reason, organizations should prioritize social media content as part of their PR crisis content strategy. Whether you put out a statement on Twitter, post on Instagram, or create a message on Facebook, your social media response should be swift, thoughtful, and transparent.

Draft a message to stakeholders

In addition to making public comments through social media posts, companies should consider addressing their stakeholders through more intimate methods like email. Your content team can help craft a message that thoughtfully addresses the situation and helps alleviate their concerns.

Build relationships with influencers

Influencer marketing is a valuable tool for marketers looking to promote their content and build brand awareness. Influencers can also help in a crisis by expanding the reach of your statements and content, making it easier to get your message to a broader audience.

Keep your content strategy going strong

Many businesses are tempted to lay low following a crisis. This is the opposite of what should happen! Instead, take this opportunity to prove to the public that you do have valuable content to offer. By starting to turn the conversation toward more favorable topics, this content helps to regain trust and move the conversation forward.

Explore the benefits of PR crisis management content with ClearVoice

Organizations should never start preparing for a crisis when it is occurring. The best PR crisis management strategy begins well before an incident occurs and is supported by a wealth of content from individuals and teams that understand your organization and its goals.

Reach out to us today to learn how the experts at ClearVoice can use content to help prepare your organization for any situation it may face.

The post How Your Content Can Save You From a PR Nightmare appeared first on ClearVoice.

Developing a complete understanding of influencers and their use in marketing can help us understand the best way to use their skills and talents to make your next marketing campaign a success.

If you’ve never explored this type of marketing program, now is definitely the right time. The market is currently experiencing an explosion of growth, expanding from $1.6 million in value in 2016 to a projected $13.8 billion by this year. Instagram alone has over 500,000 active influencers and is one of the most effective platforms to use, with campaign posts found to be 78% effective and campaign stories 73% effective.

This expansion and growth are primarily due to the recent democratization of influencer marketing. In the past, this type of marketing was less accessible to smaller brands because they simply couldn’t afford to work with popular influencers that dominated the landscape in the early 2010s. However, the growth of micro and nano influencers has made it easier for start-ups and smaller companies to take advantage of this form of marketing, leading to broader utilization of this technique across the board.

The more you know about influencer marketing, the easier it will be to develop a campaign that helps you achieve growth and sales goals and leads to better overall brand awareness.

The history of influencer marketing

Even though most people assume that influencers didn’t exist before the rise of social media ubiquity, the truth is some form of influencer marketing has been utilized for centuries.

Some of the first influencers were royal families from around the world, whose outfits, habits, hobbies, and even food preferences inspired legions of copycats. Soon, companies intentionally began to take advantage of this, starting with brands like Wedgewood, which marketed a tea set in 1760 that was stamped with ‘Royal’ approval.

Between 1760 and today, there are many figures that can be considered advertising influencers, ranging from the beautiful Coco Chanel to the fictional Santa Claus. However, the rise of the internet and blogging in the early 2000s led to the popularity of ‘mommy blogs’ with authors who began endorsing products, blurring the line between advertising and editorial content.

What is influencer marketing?

Most people agree that what we now know of as influencer marketing started to become solidified around 2010, coinciding with the rise of social media. Some of the first influencers were public figures. Mostly individuals with some celebrity status who were willing to work with brands to sell their products. Since these figures had such substantial social media followings, there was already a captive audience primed to pay attention to whatever this person posted.

While this strategy was effective for many brands, working with these celebrities and public figures was not always possible, especially for companies without a large marketing budget. As social media use became more widespread, individuals with much smaller social media followings began to be considered influencers.

Now, strategists have separated social media influencers into four different categories:

• Mega influencer: Typically, a well-known celebrity or public figure with at least 1 million followers on any given platform.
• Macro influencer: This is a well-known individual with a social media audience of between 100,000 to up to 1 million followers, spanning many different demographic groups.
• Micro influencer: This type of influencer usually has between 10,000 and 100,000 followers. Micro-influencers tend to focus on a specific niche. Since they speak to a much more specific audience, they tend to have a higher overall engagement rate.
• Nano influencer: A nano influencer is an individual with a social media following of fewer than 1,000 followers. Despite their niche category, a nano influencer’s engagement is typically the best because of the close relationship they can cultivate and maintain with their followers.

Whether you work with mega or nano influencers on Instagram, TikTok, or fast-growing new platforms like Snapchat, any act of partnership with one of these individuals can be considered influencer marketing.

Why choose an influencer marketing strategy?

There are so many reasons to engage with Snapchat, TikTok, or Instagram influencers. Here are some fundamental reasons why this marketing strategy has become so popular recently.

• Influencers are ubiquitous, making it easy to get your message out there. 61% of social media users say they interact with an influencer at least once a day. A further 35% interact with influencers multiple times a day.
• Not only are influencers everywhere, but they’re already plugged into the network of consumers you want to target. All you have to do is determine the right platform and influencer and let them use their expertise to reach your target market.
• Most people who follow influencers already trust them. Influencer engagement rates across industry verticals are roughly 5.7%, while brands usually see just 2-3% engagement.
• No one likes ads. Influencers on TikTok or Instagram sell products in a much more subtle way, enticing the customer to make a purchase instead of going out of their way to avoid the sales pitch.
• 71% of marketing professionals say that influencers provide higher quality leads than other lead generation methods.

How to build an influencer marketing strategy in 2022

Marketers looking to work with influencers must be aware of the history of influencer marketing and have a thorough understanding of current and future trends. For example, brands that are unable to successfully identify which social platforms are most appealing to their chosen audience will likely find themselves putting work into a campaign that simply falls flat.

Here are some recent trends and tips that may impact your influencer marketing campaign in 2022 and beyond.

Understand platform demographics

A recent study from Pew Research delved into the demographics behind each social media platform.

In general, they found that Instagram, TikTok, and Snapchat were most popular with users under 30. Platforms like YouTube and Facebook were used by large percentages of each age group from 18 to 65+. Companies looking to target a specific age group would do well to develop a thorough understanding of how that demographic uses social media so that they can choose their platforms accordingly.

Identify your audience

While brands working with mega or macro-influencers may have a bit more leeway, companies working with more niche influencers must be absolutely clear about their desired audience. Working with the wrong influencer (as we’ve seen in campaigns like Kendall Jenner’s Pepsi commercial) can not only stifle your growth and sales goals but lead to ridicule and a loss of public trust.

Be clear about your goals

Choosing the right influencer is more straightforward if your goals are well-defined. Then, once they’re on board, having clear goals makes it simpler for them to provide services to match.

Ensure transparency

One of the reasons why social media influencer marketing is so popular is because of these figures’ perceived trustworthiness. Content that is not authentic or feels too ‘salesy’ can lead to an influencer losing their audience’s trust. This is true of all demographic groups but is particularly evident among Gen Z customers, who are the most likely to abandon a brand that doesn’t share their values.

The best content is created when brands and influencers can work together to understand the campaign’s goals. Then, the influencer can craft a strong and engaging message that resonates with their audience.

Try micro or nano influencers

The rising popularity of micro and nano influencers has made influencer marketing much more accessible. Their high engagement rates and strong connections with their followers make them compelling partners for a like-minded brand. Plus, working with these influencers is generally more cost-effective. While influencer rates vary depending on their audience size and overall engagement numbers, expect to spend anywhere from $10 to $500 per post on Instagram or $5 to $125 per post from a TikTok influencer.

Get started with influencer marketing on ClearVoice

Influencer marketing has never been more accessible. Businesses can partner with like-minded influencers to build brand awareness, boost sales goals, and spur company growth. All it takes is the right partnership.

Whether you’re looking to better understand new and emerging niches or are searching for more tips on crafting a thoughtful, high-performance campaign, the team at ClearVoice has you covered.

Reach out to us today to learn how we can help you develop an influencer campaign for your brand that gets results.

The post How to Build an Influencer Marketing Strategy appeared first on ClearVoice.

But every aspect of your content marketing strategy should serve your readers. In fact, the goal of every person who contributes to your marketing strategy should be to create articles and blog posts that are interesting, informative, and enjoyable to read.

One great way to do this is through the Skyscraper Technique, which is also called skyscraper content. Learn more about this technique and how you can use it to grow your authority, backlink profile, and SEO rankings.

How does the Skyscraper Technique work?

This technique refers to an authoritative long-form content piece designed to attract high-quality white hat backlinks. These are legitimately earned backlinks, as opposed to those obtained through fraudulent means.

Skyscraper content and backlinks are critical in boosting a webpage to a higher position on the search engine results page (SERP), especially since Google has said publicly that they prioritize domains with more backlinks.

Understanding why and how skyscraper content is made is the first step in implementing it successfully in your efforts to create engaging, high-quality content. So, how do you make skyscraper content? It’s pretty simple.

What are skyscraper articles or blog posts?

A piece of skyscraper content is a long-form evergreen content asset that’s typically around 1,500 words or more in length. Unlike a regular long-form blog post, the creation of a skyscraper article is driven by research done on similar pieces, with the hopes of creating a better piece that can win more backlinks.

Sometimes, this type of content is referred to as a pillar page because it can serve as a ‘pillar’ on which other content can be built. Each related topic referred to in the pillar page is internally linked to other relevant content on that domain, encouraging readers to stay on the same site while helping to establish overall higher domain authority. This approach is often called the pillar and cluster content strategy.

While there’s often overlap between techniques used in skyscraper and pillar posts, it’s essential to understand the differences between them.

How skyscraper articles and blog posts work

Skyscraper blog posts and articles are typically driven by trending or popular search terms and topics. To start, you would carefully perform competitor research and backlink analytics to examine what informational content posts are currently trending in your industry and where there may be room for improvement.

If a post has gained a significant number of backlinks, it’s a sign that it’s popular. However, there is always room for improvement. Once you understand which posts are the most popular based on their backlinks, you can move towards creating a piece on the same topic that outperforms the original.

The benefits of skyscraper content

Let the power of skyscraper content and backlinks work for you. Skyscraper content offers marketers a chance to supply in-depth, useful content while encouraging backlinks. These are vital elements of improving domain authority, according to Google. This focus on providing helpful content improves your user’s experience, making them more likely to return to your site in the future.

There are a few other benefits to be gained from using this approach in your content marketing:

• Saves time: It makes the topic creation process go faster since you’re working with topics that are already performing well.
• Better performance in organic search: Choosing topics that you already know are of interest to your audience makes it easier to reach them through organic search.
• Offers real value: Improving existing content provides real, tangible value to your end-user.
• High success rates: As an approach, it offers a reasonably high success rate. Brian Dean and Dale Cudmore, two marketers who pioneered and mastered the Skyscraper Technique, report success rates of 6.5% to 11% when conducting cold email outreach for their skyscraper content, compared to an average of just 2–3% for regular content.

Skyscraper content and backlinks

There are several different paths you can take when using the Skyscraper Technique. However, each approach must begin with a thorough understanding of your audience.

If you don’t understand your audience, it will be challenging to know how to find the correct search terms to target or topics to explore. This will lead you down a path that may result in high-quality content that simply doesn’t lead to useful conversions and ROI. In other words, it’s technically sound but won’t attract the audience your business needs to grow.

To make sure you don’t make the mistake of investing time and money into content that doesn’t perform well for your business, familiarize yourself with the following steps before getting started.

Do your research

The most critical phase of skyscraper content planning comes early on. It’s essential to ensure you conduct thorough research on the top three to five pieces of content (also called linkable assets) that have driven clicks. Identify which ones have received the most links from other relevant, high-authority sites in the past, then explore their strengths and weaknesses.

There are a variety of SEO, link, keyword, and domain analytics tools you can use to do this, such as Semrush, Content Explorer, or Site Explorer. However, you conduct your research and aim to find blog posts, listicles, and other pieces of content that have received a notable amount of backlinks. This shows that other readers have found it relevant enough to link to it from their own sites.

Write a superior piece of content

Once you have a few linkable assets that can inspire your own piece of skyscraper content, the next step is writing a superior piece of content. There are a few ways you can go about this.

• Write in-depth content: For example, if you were basing your piece on one from a competitor called ‘The 10 Most Popular Dog Breeds of 2022,’ why not do one with 15 or even 20 dog breeds? This immediately provides more value for your audience.
• Make content more authoritative: You can do this by providing more descriptions, adding statistics or case studies, or writing out explanations of more complex terms.
• Include more up-to-date information: The news cycle works quickly, and there may be more relevant information to add even if the original article is only a few months old.
• Improve the graphic design: This makes any piece more enjoyable and user-friendly to read. This could include creating graphs or charts to illustrate statistics, or even just designing a custom-made header to sit at the top of the page.

Conduct outreach to publicize your piece

Now you’ll be able to see the power of skyscraper content and backlinks firsthand. Once your piece is finished and ready to publish, don’t just publish it and let it sit idle. The next step is creating a dynamic and personalized email marketing campaign to promote your new linkable asset.

This campaign should reach out to site owners who have previously linked similar content. Each email (which should always be personalized to the recipient) should make them aware that you’ve published a new piece that may be worth a mention on their page.

Once you’ve published your first blog post or article using the Skyscraper Technique, it’s easy to see how worthwhile and rewarding this approach can be.

Improve your content marketing strategy

Wondering how to use skyscraper content and backlinks to your advantage? If you want to increase quality backlinks to boost your SEO efforts, skyscraper content is a fantastic way to achieve this goal. However, it can be a lot of work, especially if you’re working with a busy in-house team.

Let the team at ClearVoice help. We can assemble a team of freelance strategists, editors, and writers to help you design and execute a high-ROI content marketing campaign using the Skyscraper Technique. Talk to a content specialist today to learn more.

The post How to Build Backlinks With the Skyscraper Content Technique appeared first on ClearVoice.

If you don’t develop a clear understanding of how the platform works for freelancers, collaborating on content can be more challenging than it needs to be.

A Look at ClearVoice’s Content Creation Process

Fortunately, today I’m here to help demystify the freelance content creation workflow. When you have a clear picture of how a freelancer works through the content process, it becomes a lot easier to collaborate and share expertise, which will all contribute to the creation of a better final product.

Creating an Assignment

When an assignment is first created, the producer or customer success manager uses ClearVoice’s VoiceGraph digital author mapping to quickly scan through the portfolios of over 550,000 creators, looking for similar work samples. This machine-learning tool generates a list of 20 or so freelancers who may be a good fit for the project. From there, the customer success managers or producers narrow down a shortlist and send the assignment out.

If I’m on the shortlist, I’ll get an email with information about the assignment. Then, I head over to my ClearVoice dashboard to read more and see if I can take it. In some cases, the assignment is ‘first come, first served,’ while other times, the client has sent the assignment exclusively to me.

When I’m deciding whether to accept an assignment, I’ll look at the deadline, as well as the compensation and the details provided. Sometimes, if the clients haven’t provided enough details, it’s harder to know whether I’ll be a good fit for the brand voice. If I have questions, I can use the messaging tab to connect with the client or producer to get more information.

If everything looks good, I hit ‘Accept,’ and the assignment transfers to my active Assignments tab.

The Writing Process

Once it’s time for me to start writing, I’ll head over to the individual assignment page. Usually, I begin by reading the assignment instructions. There, the client or producer provides guidelines for the assignment itself and the details of the campaign so I can ensure the piece fits nicely into its existing structure.

Offering clear and straightforward creator guidelines is one of the most helpful things a client can do. This ensures that there will be no confusion over the requirements, which can lead to time-consuming revisions. If there’s ever anything that a client wants to be included in the final product, I always want to know.

Research

If there’s any brand reference material provided, I’ll spend some time looking that over. If there’s nothing provided, I’ll head over to the client’s website and spend some time examining their existing copy. This is a great way to learn their brand voice.

Regardless of the topic, research takes up a good portion of my content creation time – often more than the writing itself! I’ll start with Google to see what’s sitting at the top of the SERP and read that material to understand the topic better.

If keywords are provided, this is helpful. Otherwise, I may spend some time with simple keyword research tools to help generate a few useful SEO keywords.

Writing

Once I have a good understanding of both the topic and the client, I can start writing. Everyone does this process differently. I find creating an outline first helps. I’ll lay out a few H2s, then add in smaller H3 sections as the writing progresses. If clients have already created an outline, I’ll follow theirs.

One of the things that I appreciate most about being a freelancer is that I’m not obligated to work from 9 to 5. I get my best writing done in the morning, and by 4 p.m., my brain is often fried. Some people are the opposite and start their workdays in the mid-afternoon. There’s no wrong way to write. For me, I put on some music (I’ve really gotten into the “Dune” soundtrack lately) and start writing.

Editing

Once I have a finished article, I like to take a break before I start editing. This gives me a bit of distance from the piece and makes it easier to pick up on syntactical or grammar errors. This is also when I’ll go through and make sure that all source material is appropriately referenced or linked.

I often use tools like Grammarly or Hemingway to make sure my writing reads well. These are never a substitute for thorough editing but can help bring a bit of consistency to the process.

Once the piece is edited, I copy it into the ClearVoice platform, format it, then hit ‘Submit Assignment.’

Working with Editors and Producers on Revisions

Often, my assignments are accepted without edits and are published as-is, or the client chooses to make the revisions in-house.

If a ClearVoice editor is working on this assignment, they’ll take over from here. They’ll look over my writing and make any changes they deem appropriate. After that, it’s time for the client to read the piece and decide whether they’d like to change anything.

If changes are requested by either the editor or client, I’ll get a notification with a revision request. This typically gives me about 48 hours to make any necessary changes. If the clients have laid out the changes they want using comments or suggestions, it’s easy to incorporate their feedback and resubmit the piece.

Final Submission and Client Acceptance

Most of the time, one round of revisions is enough to get the piece to the final submission stage. Once it’s submitted and the client approves the assignment, it’s ready to publish.

Want to know more about the process of working with freelancers on ClearVoice? Check out our blog for more information you can use to help simplify your content workflow.

The post What Is the Process of Content Creation at ClearVoice? appeared first on ClearVoice.