In this episode of Behind the Byline, we talk with Jenna-Lea Kelland. Coming all the way from Cape Town, South Africa, Jenna-Lea is a fantastic freelance writer and member of our ClearVoice Talent Network. Join us as we cover everything from the importance of collaboration to CBD products for pets!

Jenna-Lea Kelland: Freelance Writer

In this video, Jenna discusses her impressive content marketing career spanning over a decade. We dive right into why content creation is a team effort and the core components of a successful collaboration, including:

• Knowing your role
• Communication
• Constructive criticism

We talk about what quality feedback looks like and how important it is to be able to receive that feedback. Jenna explains how important it is to be solution-oriented and filter everything through what’s best for the company and the client.

Then, she dives into how she stays updated with the latest trends in the industry she’s working with. She emphasizes how surrounding yourself with the right input sets you up for success.

We also explore one of her passions – pet owner best practices! Jenna uses that topic to highlight the importance of knowing your audience and writing from their perspective.

Finally, she offers some words of wisdom to anyone considering a freelance career.

Jenna-Lea’s ClearVoice Questionnaire

In this video, Jenna-Lea takes the CV Questionnaire! She talks about her love of baking (spiced apple cake!), how a swim in the ocean sets up her day, and playing 30 Seconds with her kids.

Get the Content You Need, When You Need It

Did you know that when you partner with us, you receive a dedicated ClearVoice team to deliver great content for your brand month after month? It’s easy.

You tell us what you need, and we make it happen through a dedicated content management team, our best-in-class freelancer network, and a simple managed content creation workflow. Talk to a content strategist to get started today!

Catch more of our Behind the Byline interviews with amazing freelancers today!

The post Jenna Lee-Kelland: Behind the Byline appeared first on ClearVoice.

In this enlightening episode, we sit down with Jordana Weiss. Jordana is a passionate writer who has seamlessly transitioned her love for expressing thoughts into the dynamic field of content marketing.  Watch as she brings her fresh perspective to the ever-evolving content landscape.

Jordana Weiss: Freelance Writer

In this interview, Jordana shares her evolution from an aspiring writer to a skilled content marketer whose work is distinguished by its depth of research and insight. She discusses the critical role research plays in her approach to content creation, revealing how it helps her stay ahead in a competitive field and continuously deliver content that resonates deeply with readers.

Since embarking on her freelance journey in 2015, Jordana has emphasized the importance of research in her writing process. She meticulously scours the internet to ensure her content is not only engaging but also richly informative and precisely tailored to meet her audience’s needs.

Jordana also breaks down her favorite search engines for that online research, Google and Kagi. Then, she talks about their differences and why Kagi is better for finding authoritative sources faster.

Finally, she shares how she stays up-to-date with the latest trends and developments. And also how she adapts her communication style to her clients based on their needs and industry.

Jordana Takes the ClearVoice Questionnaire

In this video, Jordana answers our CV Questionnaire! She talks about her skill at knitting (she’s wearing a sweater she made!) and the power of instrumental music.

Get Top Writers For Your Content Creation

ClearVoice is thrilled to spotlight Jordana and other remarkable talents within our vast network of vetted freelance writers. We think the right writer can mean the difference between mediocre content and content that engages, converts, and drives success.

Our mission is to connect businesses with top-tier freelancers to drive success through exceptional content. We handle your search for the perfect writer, so you can focus on achieving your business goals. Connect with us today to see how we help you produce high-quality content that levels up your content creation.

Catch more of our Behind the Byline interviews with amazing freelancers today!

The post Jordana Weiss: Behind the Byline appeared first on ClearVoice.

In this episode of Behind the Byline, we talk with freelance writer Chase Maser. Chase became a member of the ClearVoice Talent Network back when we first launched the company in 2014!

In his interview, Chase explains why a project brief is one of the most powerful tools for writers, how content marketing influenced his novel, and gives advice to new writers ready to embark on their freelance writing careers.

Chase Maser: Freelance Writer

We start with Chase by chatting about what it was like to join ClearVoice at the very beginning! He talks about transitioning from writing fiction and poetry to building a career slowly from his first client (wine coolers!).

Chase then dives into his favorite tools and techniques that help him stay successful. He explains the importance of using a brief as a starting point and making sure his sources are legitimately authoritative.

He also shares his love of photography and contemporary art as content topics. Then, we talk about what he does to adapt his communication style, depending on the industry or client. And he emphasizes the critical role that authenticity and being yourself play in his successful relationships with clients.

Finally, he gives some advice to people just starting on their freelancing journey and explains why you need to have patience in your pursuit.

Then, we end with a great Paul Newman quote from The Color of Money – “Be yourself but on purpose.”

Chase’s ClearVoice Questionnaire

Don’t miss Chase taking our CV Questionnaire! He talks about his love of photography, starting his own company, and the power of making coffee.

Expert Writers Produce Expert Content

Chase is just one of our vetted, quality freelancers here at ClearVoice. Our Talent Network has 4,000+ writers and creators across 200+ business categories. From basic B2C writing to highly technical content, we connect you with proven, experienced talent that fits your needs and budget. Connect with us here to see how we can help you produce quality content for your brand.

More Behind the Byline Features

Learn more about ClearVoice’s accomplished writers in our Behind the Byline series:

• Jacqueline Zote
• Kristy Snyder
• Adam Carpenter
• Rosie Greaves
• Rob Latham
• Sean Kelland

You can also catch more of our Behind the Byline interviews with amazing freelancers on YouTube.

The post Chase Maser: Behind the Byline appeared first on ClearVoice.

In this episode of Behind the Byline, we talk to journalist and freelance writer, Paul Dughi. Paul has over twenty years of experience and is a valued member of the ClearVoice Talent Network.

Paul Dughi: Journalist and Writer

In his revealing interview, Paul Dughi shares the intriguing journey of how he transitioned from dabbling in content marketing as a side project to thriving in it as a full-fledged career. He delves into his deep passion for both the business and tech sectors, explaining why he believes they naturally come together to create innovative solutions.

He also talks about how staying on top of current tech trends is almost a full-time job in itself, sharing his strategies for conducting research and gathering information. Then, he shares his thoughts on the hot topic of AI-generated content and what you can do as a freelance to keep pace with its evolution. And he explains why he thinks human oversight is still essential.

Finally, we explore how his client inspired him to write his book “The Comprehensive Guide to SEO.” Then, talk about bridging the gap between quality content that also converts and is written for search engines.

Paul Takes the ClearVoice Questionnaire

Watch Paul answer the “hard” questions with our CV Questionnaire. He talks about being surprisingly good at tech, his morning routine, and pushing out of your comfort zone.

Looking for Expert Writers?

Regardless of your industry, having the right writers in your content creation is essential. That’s why we’ve created a network of thousands of vetted freelance writers ready to help your business drive results with better content. We find, vet, and manage top freelance writers in your industry so you don’t have to.

Whether you need subject matter expertise, ad copy, or highly technical content, we have the writer to match your needs and budget. Talk to a content specialist today to see how we can take your written content to the next level.

Catch more of our Behind the Byline interviews with amazing freelancers today!

The post Paul Dughi: Behind The Byline appeared first on ClearVoice.

In this episode of Behind the Byline, we’re talking to Arthur McMahon. Arthur is an accomplished editor, writer, and SEO strategist. He’s also a Producer for ClearVoice and the Lead Editor at Backpackers.com.

Let’s dive into his comprehensive journey through the content creation realm.

Arthur McMahon: Writer, Editor, SEO Strategist

In our interview, Arthur talks about what got him into the world of content marketing and his freelancing career journey.

He shares insights on managing writer teams across various industries, brainstorming content ideas, and campaigns, and employing advanced keyword research techniques to craft articles that achieve top rankings. He also talks about what draws him to writing and where he finds inspiration in his life as a freelancer.

We also break down what he does to adapt his communication and writing style to clients in different industries and how he tailors his content to specific audiences. And he talks about his love of the Hemingway Editor App and UberSuggest as tools to support his content creation.

Finally, he shares his thoughts about his 2,650-mile journey on the Pacific Crest Trail and some valuable lessons he learned from that life-changing experience.

Arthur Takes the ClearVoice Questionnaire

In this video, Arthur takes the CV Questionnaire. He shares his use of Reddit, being the household chef, and his belief that early mornings are the peak time for creativity.

Need Content? Talk to Us!

Written content is the backbone of any brand. The best content can captivate your audience and drive conversions. Regardless of the medium, a talented freelance writer can mean the difference between a successful marketing campaign and one that falls flat.

At ClearVoice, we know how critical it is to find the right freelance writer for your content creation. That’s why we’ve curated a network of thousands of vetted freelance writers ready to help your business drive results with better content. We find, vet, and manage top freelance writers in your industry so you don’t have to. Talk to a content strategist today to see how we can help you produce elite-level content that propels your brand’s success.

Catch more of our Behind the Byline interviews with amazing freelancers today!

The post Arthur McMahon: Behind the Byline appeared first on ClearVoice.

In this episode of Behind The Byline, we introduce Jacqueline Zote, a seasoned freelance writer whose versatile approach to content marketing has made her a pivotal figure in the industry.

With over five years as a steadfast contributor for ClearVoice, Jacqueline dives deep into her journey from an in-house writer to a thriving freelance professional, offering invaluable insights into the dynamic nature of content creation.

Jacqueline Zote: Freelance Writer

Based in India, Jacqueline has harnessed her acute observation of current platform and content trends to tailor her communication strategies, ensuring they resonate deeply with diverse client and customer bases. Her accidental foray into content marketing has since evolved into a passionate career, underpinned by a commitment to continuous learning and adaptability.

Throughout the interview, Jacqueline sheds light on her unique ability to assess and adapt to the myriad forms of content that captivate audiences across various platforms. This skill has enriched her freelance writing ventures and allowed her to provide her clients with cutting-edge content solutions that drive engagement and results.

She covers everything from:

• What got her into content marketing
• How she transitioned into freelancing
• Researching topics
• Tailoring her content to a specific audience
• Adapting her communication style based on the client
• Finding the balance between her authentic voice and a brand voice
• The importance of storytelling
• Her future goals

Jacqueline’s ClearVoice Questionnaire

Watch as Jacqueline takes the CV Questionnaire! She talks about the most used app on her phone – Instagram. Then she talks about her love of cooking pasta and her love of water over coffee!

Looking for Exceptional Content? Let’s Talk

The most effective writers know how to connect with their audience and convince them to buy without making them feel manipulated.

Whether they’re creating ad copy, blog posts, product descriptions, or eBooks, writers have a responsibility to resonate with the target audience using compelling storytelling. Finding the right writers for your specific brand can be frustrating and time-consuming. Fortunately, that’s where we come in.

At ClearVoice, we take special care to vet and onboard top-tier writers who have proven skill sets and expertise. Our creators understand how to do more than just fill space on the page. Talk to a content specialist today to see how our writers can help you produce high-quality content that captivates your audience and drives your bottom line.

More Behind the Byline Features

Want more of our Behind the Byline series? Check these features out to learn more about our expert freelancers:

• Chase Maser
• Michael Jung
• Nina Kulenkampff
• Melanie Clarke
• Linsey Knerl
• Paul Dughi
• Daniella Schoeman
• Jenna Lee-Kelland

You can also watch more of our Behind the Byline interviews with amazing freelancers on our YouTube channel.

The post Jacqueline Zote: Behind the Byline appeared first on ClearVoice.

But it’s a lot easier said than done, especially for large companies. This video and blog post covers the top 3 B2B content marketing challenges large companies face, with strategies to overcome then.

Let’s dive in.

The Top 3 B2B Content Marketing Challenges for Large Companies

The more you can address these B2B content marketing challenges head-on, the more it will enhance your content strategy and marketing efforts. Let’s break them down one by one.

Challenge 1: Producing High-Quality Content Consistently

High-value content is difficult to produce and even harder to create consistently.

To overcome this, you’ll need to develop a comprehensive content calendar that builds a strategic framework for content creation and distribution. This lets you plan the types of content you need months in advance, making consistent high-level content more feasible.

Challenge 2: Scaling Content Production

The amount of content produced by large B2B companies is substantial, and it’s essential to balance quality with quantity.

To achieve this, outsource content creation to external agencies or freelancers to ease the strain of your workload. That frees up your in-house team to maintain the quality of your company’s brand as you scale up your content production.

Challenge 3: Measuring Content Marketing ROI

Content marketing boosts conversions over the long term, which makes it difficult to determine which types of content yield the best short-term ROI.

To overcome this, map out the customer journey to identify which content pieces drive conversions and where there’s a drop-off. This helps you pinpoint which pieces of your content produce positive results and which still need improving.

Ready to Conquer These Challenges?

Heading off and overcoming these challenges ensures you deliver the content your B2B target audience needs. But, depending on your bandwidth, it can be tough to stay on top of everything all the time.

If you’re looking for help, outsourcing to an experienced, proven content partner can be a game-changer, saving you time and money while also allowing you to focus on higher-level tasks. And that’s where we come in.

At ClearVoice, we’ve worked for over a decade producing the high-quality content businesses need, when they need it. Talk to a content specialist today to see how we can take your B2B business to the next level and maximize its impact.

The post Overcoming Top 3 B2B Content Marketing Challenges: Strategies for Large Companies appeared first on ClearVoice.

When humans create content, it’s easily sourced through links, citations, and quotes. But AI uses other people’s content to learn while citing zero sources. So, does AI cross the boundary of plagiarism?

Here’s what you need to know about using AI responsibly in content creation.

Defining Plagiarism in the Context of AI

Historically, plagiarism is the deliberate act of using someone else’s work without providing the appropriate credit.

While AI systems use online sources to learn content structures, styles, and patterns, it does not deliberately ‘copy’ human work.

As it stands now, the legal landscape surrounding AI-generated content remains a grey area, possibly taking years to build a fully developed framework around.

How to Use AI Responsibly in Content Creation

While the debate surrounding AI plagiarism continues, there are practical steps content marketers can take to use AI responsibly.

1. Transparency is key: Being open about the use of AI in your content creation. It helps build and maintain trust with your clients and audience. It also invites discussions around its role and implications in content marketing and the world.
2. Remember that AI should supplement, not replace, human creativity: AI can augment content creation by automating mundane tasks and providing data-driven insights. However, keep strategic decision-making, overall direction, and creative inputs in human hands.
3. Stay informed about the evolving legal landscape: As regulations develop, make sure your content creation practices stay compliant to protect your brand from legal and ethical issues.

How to Leverage the Power of AI

By fostering a culture of originality and transparency, marketers can harness the power of AI to enhance their content strategies without compromising ethical standards. AI can offer significant advantages, from improving the efficiency of content production to providing new insights into consumer behavior.

Looking to integrate AI into your content strategy but not sure how? Check out our guide on AI-supported content creation. And if you want to take things a step further, connect with our team to see how we can elevate your content efforts.

The post AI-Generated Content: Is It Plagiarism? appeared first on ClearVoice.

In this episode of Behind the Byline, we talk to Linsey Knerl, who shares her journey into the world of content marketing! Linsey is an awesome freelance writer and seasoned expert in personal finance, small business, consumer tech, and more. She has extensive experience in both online and print media, as well as a background as a social media influencer.

Linsey Knerl: Freelance Writer

In this video, Linsey discusses strategies for creating engaging content that resonates with audiences and offers insights into leveraging digital content for small businesses. She also highlights her expertise in advertising, marketing, healthcare, real estate, finance, and social media.

She talks about how she got started in her career and her trajectory from creating content for consumers to creating content for buyers. Then, she shares the latest tools and techniques she’s using, including:

• Search engines
• Microsoft Bing’s CoPilot
• Feedly
• The TLDR newsletter

She also breaks down her techniques for adapting her communication styles depending on the client, understanding different companies’ workflows, and how she organizes her work accordingly.

Finally, she lets us into why educational tech is one of her favorite industries, her past experiences writing articles deemed controversial, and her future goals as a writer and strategist.

Linsey Takes the ClearVoice Questionnaire

Watch Linsey take the CV Questionnaire and anaswer the really “hard” questions. She talks about how essential Todoist is to her life, her skill at the piano, and the power of shoes and dressing for the day.

Need Content? Talk to Us

Right now,  companies are being asked to do more with less. Luckily, there’s a cost-effective way to maximize your impact while still producing quality content – outsourcing to a trusted content partner.

At ClearVoice, we have a network of thousands of vetted freelance writers ready to help your business drive results with better content. We find, vet, and manage top freelance writers in your industry so you don’t have to. Connect with us today to start the conversation.

Catch more of our Behind the Byline interviews with amazing freelancers today!

The post Linsey Knerl: Behind the Byline appeared first on ClearVoice.

In this video and post, we’re going to explore how you can leverage a content marketing agency to scale your content personalization.

The Expertise and Tools Offered by Agencies

Marketing agencies are pivotal in designing and delivering personalized content that resonates with your audience. They help manage your campaigns effectively and track results to ensure maximum impact.

Agencies provide deep insights into your customers’ pain points and buyer personas, leveraging a variety of tools that optimize the personalization process, including:

• CRM systems
• Marketing automation platforms
• CMSs
• Analytics tools

Choosing the Right Content Marketing Agency for Your Personalization Needs

Let’s talk about how to choose the right agency that fits your marketing goals and budget.

Align an Agency’s Capabilities with Your Objectives

To find the right agency for you, you’ll want to set up a meeting to evaluate their expertise with your target audience and ensure they have the right tools and resources to manage the complexities of scaling personalization.

Assess Their Past Performance and Reputation

Start by seeking agencies that have worked with businesses in your industry. Look for a proven track record. And review their case studies and customer stories to gauge their effectiveness and client satisfaction.

Consider your Budget and ROI

Understanding an agency’s pricing structure is important. Ensure their costs align with your expected return on investment (ROI). Remember, content personalization has a lot of long-term benefits, making it a worthy investment. Through working with the right content marketing agency, you can enhance audience engagement, increase conversions, and ultimately boost revenue.

Start Your Personalized Content Journey

Scaling personalization can be challenging, but when done right it can unlock the full potential of your brand. At ClearVoice, we have over a decade of experience producing the content you need, when you need it. We’d be happy to help you.

Talk to a content specialist today to start your personalized content journey.

The post The Role of a Content Marketing Agency in Scaling Personalization appeared first on ClearVoice.